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Who we are, What we do - Globalpark

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MANAGE WHAT MATTERS introductory presentation

MANAGE WHAT MATTERS introductory presentation

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  • 1999 Daimler T panel: 35,000 participants in panel on travel (this is when Daimler owned automobiles, trains and airplanes)Early(est?) case of “collaborative product innovation” around seat design.Pioneering now in: community (panels with customer-to-customer components) mobile (extend reach to mobile audiences; immediate, in the moment feedback)surveytainment (engaging surveys)ALWAYS: An obsessive attention to quality, with built-in methodology and quality assurance measures
  • Deloitte “Fast 50: Deutschland” in 2007, 2008, 2009…Deloitte “Fast 500: Europe” in 2009…422% organic growth from 2004-2008, as measured by Deloitte in 2009.Not reliant on a single industry or country.Unipark program gives students and professors access to the Enterprise Feedback Suite.
  • We take a best of breed approach to creating the whole product to meet client needs.We have the Globalpark platform at the center which is really the workhorse for panel, community and survey management across MR, HR, and PR…Importantly, we can plug-in to any cool applications or existing assets, by linking to technology vendors or research agencies.  TECHNOLOGY: try new techniques, but track it in-panel to maintain performance and holistic view. Attensity: data and semantic analysesFUSE: interactive research solutions company in Australia iModerate: live, online, 1:1 qualitative research Pluck: social media solutions provider Qual-vu: online qualitative research Readsoft: paper and scanning surveys ReturnPath: email delivery Thinkature: real-time collaborationTobii: eye trackingRESEARCH AGENCIES: work directly with us or have their agencies access our network… since we don’t compete this is not an issue.BuzzBack: interactive research agency based in NYCC&R: custom research agency based in ChicagoGfK, Synovate, TNS: leading international research agencies
  • Enterprise Feedback Suite encompasses modular products for market research (EFS Survey, EFS Panel) and human resources (EFS Employee, EFS Leadership) in addition to functional extensions (Mobile – for WAP and SMS, Conjoint – for adaptive conjoint analysis, and Hybrid – for paper surveys)
  • EFFICIENT – Do more with less (Management loves us)Tested for over 10 years, starting w/ Daimler’s 35,000-member panel in 1999Automation of routine tasks, communications, reportingTime-saving wizards EASY TO USE – happy staff (End-users love us)Up and running in 2 days; Expert in 2 weeksVisual guides to questionnaire designManagement tools to make users’ lives easier OPEN API – connecting results to operations (Executive Teams love us)  
  • EFFICIENT – Do more with less (Management loves us)Tested for over 10 years, starting w/ Daimler’s 35,000-member panel in 1999Automation of routine tasks, communications, reportingTime-saving wizards EASY TO USE – happy staff (End-users love us)Up and running in 2 days; Expert in 2 weeksVisual guides to questionnaire designManagement tools to make users’ lives easier OPEN API – connecting results to operations (Executive Teams love us)  
  • Transcript

    • 1. MANAGE WHAT MATTERS ACROSS THE ENTERPRISE
      GLOBALPARKFEBRUARY 2010
    • 2. AGENDA
      WhatWe Do
      HowWe‘re Different
      OurProducts & Services
      Summary
    • 3. GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS
    • 4. GLOBALPARK: WHAT WE DO
      ONLINESOFTWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
      Gain insights from the
      people that matter most:
      Consumers
      Employees
      Partners
      …more!
    • 5. GLOBALPARK: WHAT WE DO
      ONLINESOFTWARE TO ENGAGE, LISTEN TO & ACT ON {CUSTOMER} FEEDBACK
    • 6. GLOBALPARK: WHAT WE DO
      ONLINESOFTWARE FOR ON-DEMAND INSIGHTS THAT DRIVE GROWTH
      Product Innovation
      Customer Engagement, Loyalty
      Ad / Campaign Effectiveness
      Marketing Word-of-Mouth Reach
      REACH
      REVENUE
      LOYALTY
      INNOVATION
    • 7. GLOBALPARK: CUSTOMER EXAMPLE
      FOR PEARSON EDUCATION, SAVVY TEACHERS MATTER
      PEARSON EDUCATION / EDEXCEL
      Teacher Community (5,500)
      Product Feedback
      Curriculum Development Insight
      REACH
      REVENUE
      LOYALTY
      INNOVATION
    • 8. GLOBALPARK: CUSTOMER EXAMPLE
      FOR NINTENDO, LOYAL GAMERS MATTER
      NINTENDO
      Gamer Community (3 million)
      Integrated with website, CRM
      Track customer attitude, behavior
      Capture product, campaign feedback
      REACH
      REVENUE
      LOYALTY
      INNOVATION
    • 9. GLOBALPARK: CUSTOMER EXAMPLE
      FOR ESPRIT, SHOPPERS MATTER
      ESPRIT
      Customer Panel (1.5 million)
      Voice of the Customer
      Product / Campaign Testing
      On-demand lever to spike sales via coupon incentive system
      REACH
      REVENUE
      LOYALTY
      INNOVATION
    • 10. GLOBALPARK: CUSTOMER EXAMPLE
      FOR GENERAL MILLS, BRAND ADVOCATES MATTER
      GENERAL MILLS
      Pssst… (170,000 Consumers)
      MyBlogSpark (2500 Bloggers)
      Online, offline campaign mix
      Enable sharing through existing social/online networks
      REACH
      REVENUE
      LOYALTY
      INNOVATION
    • 11. AGENDA
      WhatWe Do
      HowWe‘re Different
      OurProducts & Services
      Summary
    • 12. GLOBALPARK: PROVEN PIONEERS
      Founded in 1999 by research scientists
      Then:
      Online panel pioneers with35,000 Daimler customers
      Now:
      Community, Mobile,Surveytainment…
      Always:
      Core focus on Quality
      ONLINE RESEARCH PIONEERS, CONTINUING TO PAVE THE WAY
    • 13. GLOBALPARK: A RELIABLE PARTNER
      Deloitte “Fast 50” company since 2007
      422% organic growth in 5 years
      Diverse customer-base
      B2B
      B2C
      Government
      Academia
      Seeding next-generation researchers
      Unipark
      STABLE COMPANY WITH HIGH GROWTH & LONG TERM PLANS
    • 14. GLOBALPARK: OPEN APPROACH TO MARKET
      PLUG-IN TO THIRD-PARTY TECHNOLOGIES, RESEARCH ASSETS
      Technology Vendors
      MR
      GLOBALPARKplatform
      PR
      Research Agencies
      HR
    • 15. AGENDA
      WhatWe Do
      HowWe‘re Different
      OurProducts & Services
      Summary
    • 16. GLOBALPARK’S ENTERPRISE FEEDBACK SUITE
      ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
    • 17. GLOBALPARK’S ENTERPRISE FEEDBACK SUITE
      ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
      EFFICIENT
      Over 10 years on online panel product development
      Automation of routine tasks
      Integration with existing assets
      EASY TO USE
      Up and running in 2 days; Expert in 2 weeks
      Visual guides to questionnaire design
      Baked-in methodology & quality assurance
      ENGAGING
      Mobile integration (SMS, mobile web)
      Surveytainment
      Open API
    • 18. EFS: MAKING LIFE EASIER FOR MANAGERS, RESEARCHERS & ADMINISTRATORS ALIKE
    • 19. GLOBALPARK SERVICES
      MANAGED SERVICE, CONSULTING AND TRAINING
      We offer training & consulting to maximize value
      Globalpark is not a research agency: we do not design or interpret studies, we offer services for everything in-between
      Program
      Surveys,CustomWidgets
      ManageIncentives,Communications
      Create Tables &Charts
      Build Panel,Community
      designresearch
      interpretresults
    • 20. AGENDA
      WhatWe Do
      HowWe‘re Different
      OurProducts
      Summary
    • 21. GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS
      Your best partner to engage {customers, employees, partners} and capture actionable insights that drive business improvement
      REACH
      REVENUE
      LOYALTY
      INNOVATION
    • 22. ABOUT US
      Globalpark provides panel, community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach. Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
      Globalpark AG
      Kalscheurener Str. 19a
      50354 Huerth
      Germany(Headquarters)
      Tel.: +49 2233 7933 6
      Globalpark Inc.
      299 Broadway, 19th Floor
      New York, NY 10007
      United States of America
      Tel.: +1 888 299 9422
      LOCATIONS
      Globalpark UK Ltd.
      5 Archie Street
      London SE1 3JT
      Great Britain
      Tel.: +44 207 403 3900
      GlobalparkOesterreichGmbH
      Wassergasse 25
      1030 Vienna
      Austria
      Tel.: +43 1715 0289 11
      info@globalpark.com
      www.globalpark.com
      Twitter/Globalpark_News
      CONTACT
    • 23. © 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark USA, Globalpark Oesterreich GmbH
      The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries.
      This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark.
      The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences.
      Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.

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