Who we are, What we do - Globalpark
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Who we are, What we do - Globalpark

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MANAGE WHAT MATTERS introductory presentation

MANAGE WHAT MATTERS introductory presentation

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  • 1999 Daimler T panel: 35,000 participants in panel on travel (this is when Daimler owned automobiles, trains and airplanes)Early(est?) case of “collaborative product innovation” around seat design.Pioneering now in: community (panels with customer-to-customer components) mobile (extend reach to mobile audiences; immediate, in the moment feedback)surveytainment (engaging surveys)ALWAYS: An obsessive attention to quality, with built-in methodology and quality assurance measures
  • Deloitte “Fast 50: Deutschland” in 2007, 2008, 2009…Deloitte “Fast 500: Europe” in 2009…422% organic growth from 2004-2008, as measured by Deloitte in 2009.Not reliant on a single industry or country.Unipark program gives students and professors access to the Enterprise Feedback Suite.
  • We take a best of breed approach to creating the whole product to meet client needs.We have the Globalpark platform at the center which is really the workhorse for panel, community and survey management across MR, HR, and PR…Importantly, we can plug-in to any cool applications or existing assets, by linking to technology vendors or research agencies.  TECHNOLOGY: try new techniques, but track it in-panel to maintain performance and holistic view. Attensity: data and semantic analysesFUSE: interactive research solutions company in Australia iModerate: live, online, 1:1 qualitative research Pluck: social media solutions provider Qual-vu: online qualitative research Readsoft: paper and scanning surveys ReturnPath: email delivery Thinkature: real-time collaborationTobii: eye trackingRESEARCH AGENCIES: work directly with us or have their agencies access our network… since we don’t compete this is not an issue.BuzzBack: interactive research agency based in NYCC&R: custom research agency based in ChicagoGfK, Synovate, TNS: leading international research agencies
  • Enterprise Feedback Suite encompasses modular products for market research (EFS Survey, EFS Panel) and human resources (EFS Employee, EFS Leadership) in addition to functional extensions (Mobile – for WAP and SMS, Conjoint – for adaptive conjoint analysis, and Hybrid – for paper surveys)
  • EFFICIENT – Do more with less (Management loves us)Tested for over 10 years, starting w/ Daimler’s 35,000-member panel in 1999Automation of routine tasks, communications, reportingTime-saving wizards EASY TO USE – happy staff (End-users love us)Up and running in 2 days; Expert in 2 weeksVisual guides to questionnaire designManagement tools to make users’ lives easier OPEN API – connecting results to operations (Executive Teams love us)  
  • EFFICIENT – Do more with less (Management loves us)Tested for over 10 years, starting w/ Daimler’s 35,000-member panel in 1999Automation of routine tasks, communications, reportingTime-saving wizards EASY TO USE – happy staff (End-users love us)Up and running in 2 days; Expert in 2 weeksVisual guides to questionnaire designManagement tools to make users’ lives easier OPEN API – connecting results to operations (Executive Teams love us)  

Who we are, What we do - Globalpark Who we are, What we do - Globalpark Presentation Transcript

  • MANAGE WHAT MATTERS ACROSS THE ENTERPRISE
    GLOBALPARKFEBRUARY 2010
  • AGENDA
    WhatWe Do
    HowWe‘re Different
    OurProducts & Services
    Summary
  • GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS
  • GLOBALPARK: WHAT WE DO
    ONLINESOFTWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
    Gain insights from the
    people that matter most:
    Consumers
    Employees
    Partners
    …more!
  • GLOBALPARK: WHAT WE DO
    ONLINESOFTWARE TO ENGAGE, LISTEN TO & ACT ON {CUSTOMER} FEEDBACK
  • GLOBALPARK: WHAT WE DO
    ONLINESOFTWARE FOR ON-DEMAND INSIGHTS THAT DRIVE GROWTH
    Product Innovation
    Customer Engagement, Loyalty
    Ad / Campaign Effectiveness
    Marketing Word-of-Mouth Reach
    REACH
    REVENUE
    LOYALTY
    INNOVATION
  • GLOBALPARK: CUSTOMER EXAMPLE
    FOR PEARSON EDUCATION, SAVVY TEACHERS MATTER
    PEARSON EDUCATION / EDEXCEL
    Teacher Community (5,500)
    Product Feedback
    Curriculum Development Insight
    REACH
    REVENUE
    LOYALTY
    INNOVATION
  • GLOBALPARK: CUSTOMER EXAMPLE
    FOR NINTENDO, LOYAL GAMERS MATTER
    NINTENDO
    Gamer Community (3 million)
    Integrated with website, CRM
    Track customer attitude, behavior
    Capture product, campaign feedback
    REACH
    REVENUE
    LOYALTY
    INNOVATION
  • GLOBALPARK: CUSTOMER EXAMPLE
    FOR ESPRIT, SHOPPERS MATTER
    ESPRIT
    Customer Panel (1.5 million)
    Voice of the Customer
    Product / Campaign Testing
    On-demand lever to spike sales via coupon incentive system
    REACH
    REVENUE
    LOYALTY
    INNOVATION
  • GLOBALPARK: CUSTOMER EXAMPLE
    FOR GENERAL MILLS, BRAND ADVOCATES MATTER
    GENERAL MILLS
    Pssst… (170,000 Consumers)
    MyBlogSpark (2500 Bloggers)
    Online, offline campaign mix
    Enable sharing through existing social/online networks
    REACH
    REVENUE
    LOYALTY
    INNOVATION
  • AGENDA
    WhatWe Do
    HowWe‘re Different
    OurProducts & Services
    Summary
  • GLOBALPARK: PROVEN PIONEERS
    Founded in 1999 by research scientists
    Then:
    Online panel pioneers with35,000 Daimler customers
    Now:
    Community, Mobile,Surveytainment…
    Always:
    Core focus on Quality
    ONLINE RESEARCH PIONEERS, CONTINUING TO PAVE THE WAY
  • GLOBALPARK: A RELIABLE PARTNER
    Deloitte “Fast 50” company since 2007
    422% organic growth in 5 years
    Diverse customer-base
    B2B
    B2C
    Government
    Academia
    Seeding next-generation researchers
    Unipark
    STABLE COMPANY WITH HIGH GROWTH & LONG TERM PLANS
  • GLOBALPARK: OPEN APPROACH TO MARKET
    PLUG-IN TO THIRD-PARTY TECHNOLOGIES, RESEARCH ASSETS
    Technology Vendors
    MR
    GLOBALPARKplatform
    PR
    Research Agencies
    HR
  • AGENDA
    WhatWe Do
    HowWe‘re Different
    OurProducts & Services
    Summary
  • GLOBALPARK’S ENTERPRISE FEEDBACK SUITE
    ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
  • GLOBALPARK’S ENTERPRISE FEEDBACK SUITE
    ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
    EFFICIENT
    Over 10 years on online panel product development
    Automation of routine tasks
    Integration with existing assets
    EASY TO USE
    Up and running in 2 days; Expert in 2 weeks
    Visual guides to questionnaire design
    Baked-in methodology & quality assurance
    ENGAGING
    Mobile integration (SMS, mobile web)
    Surveytainment
    Open API
  • EFS: MAKING LIFE EASIER FOR MANAGERS, RESEARCHERS & ADMINISTRATORS ALIKE
  • GLOBALPARK SERVICES
    MANAGED SERVICE, CONSULTING AND TRAINING
    We offer training & consulting to maximize value
    Globalpark is not a research agency: we do not design or interpret studies, we offer services for everything in-between
    Program
    Surveys,CustomWidgets
    ManageIncentives,Communications
    Create Tables &Charts
    Build Panel,Community
    designresearch
    interpretresults
  • AGENDA
    WhatWe Do
    HowWe‘re Different
    OurProducts
    Summary
  • GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS
    Your best partner to engage {customers, employees, partners} and capture actionable insights that drive business improvement
    REACH
    REVENUE
    LOYALTY
    INNOVATION
  • ABOUT US
    Globalpark provides panel, community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach. Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
    Globalpark AG
    Kalscheurener Str. 19a
    50354 Huerth
    Germany(Headquarters)
    Tel.: +49 2233 7933 6
    Globalpark Inc.
    299 Broadway, 19th Floor
    New York, NY 10007
    United States of America
    Tel.: +1 888 299 9422
    LOCATIONS
    Globalpark UK Ltd.
    5 Archie Street
    London SE1 3JT
    Great Britain
    Tel.: +44 207 403 3900
    GlobalparkOesterreichGmbH
    Wassergasse 25
    1030 Vienna
    Austria
    Tel.: +43 1715 0289 11
    info@globalpark.com
    www.globalpark.com
    Twitter/Globalpark_News
    CONTACT
  • © 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark USA, Globalpark Oesterreich GmbH
    The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries.
    This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark.
    The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences.
    Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.