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Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
Optimize: Pt V of Panel Communities How-To Series
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Optimize: Pt V of Panel Communities How-To Series

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Globalpark US December 2009 webinar hosted by Dan Coates

Globalpark US December 2009 webinar hosted by Dan Coates

Published in: Technology, Business
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  1. OPTIMIZE:AUTOMATE & INTEGRATE YOUR PANEL <br />5 of 5 // PANEL COMMUNITY “HOW TO” SERIES<br />
  2. PANEL COMMUNITY “HOW TO” SERIESA 5-PART EDUCATIONAL PROGRAM<br />THE PAYOFFS OF PANEL COMMUNITIES: WHAT YOU NEED TO KNOW<br />GET STARTED: 5 STEPS TO BUILDING A CUSTOM PANEL<br />ENGAGE: KEEP YOUR PANEL COMMUNITY ACTIVE<br />INNOVATE: PANEL COMMUNITIES IN THE SOCIAL MEDIA AGE<br />OPTIMIZE: AUTOMATE AND INTEGRATE YOUR PANEL FOR GREATEST EFFICIENCIES AND IMPACT<br />2<br />
  3. I. THE PAYOFFS OF PANEL COMMUNITIES<br />Private online communities engage{customers, employees, partners} and capture actionable insights that drive business improvement<br />REACH <br />REVENUE<br /> LOYALTY<br />INNOVATION<br />
  4. 4<br />II. GET STARTED: THE 5 STEPS TO BUILDING A CUSTOM PANEL COMMUNITY<br />Panel Site Development<br />Recruitment Plans<br />Registration & Profiling<br />Incentive Plans<br />Panel Lockouts & Hygiene<br />
  5. 5<br />III. ENGAGE: : KEEP YOUR PANEL COMMUNITY ACTIVE<br />“The magic number”<br />Segmentation & profiling<br />Motivating response<br />Multi-method approaches<br />Web 2.0 survey design<br />Card sorting / shelf test<br />Whiteboards<br />Page fip<br />
  6. 6<br />IV. INNOVATE:PANEL COMMUNITIES IN THE SOCIAL MEDIA AGE<br />Use social media to extend dialogues<br />Fusequantandqual on oneplatform<br />Incorporate Web 2.0 Surveys<br />Go beyond email forinvitations<br />Consider an advocacynetwork<br />
  7. 7<br />V. OPTIMIZE: AUTOMATE & INTEGRATE<br />Automation<br />Workflow / collaboration<br />Panel hygiene<br />Integration<br />Summary<br />
  8. 8<br />LET THE ROBOTS DO THE WORK! <br />Focus on the RESEARCH not the daily tasks and processes<br />Create community / panel loyalty and engagement via automated communications<br />Happy birthday<br />Holiday wishes<br />Panelist anniversary<br />
  9. 9<br />
  10. 10<br />
  11. 11<br />
  12. 12<br />
  13. 13<br />AGENDA<br />Automation<br />Workflow / collaboration<br />Panel hygiene<br />Integration<br /> Summary<br />
  14. 14<br />ENCOURAGE TEAMWORK!<br />Enable multiple contributions to a project (while still maintaining clear ownership of tasks and responsibilities)<br />Utilize collaborative tools to collect and manage the contributions of others<br />
  15. 15<br />
  16. 16<br />
  17. 17<br />
  18. 18<br />
  19. 19<br />
  20. 20<br />
  21. 21<br />
  22. 22<br />
  23. 23<br />AGENDA<br />Automation<br />Workflow / collaboration<br />Panel hygiene<br />Integration<br /> Summary<br />
  24. 24<br />HYGIENE MATTERS!<br />Panels / communities change over time<br />Panelist attrition<br />Changes in status<br />Eligibility for specific projects<br />Lockouts for pre/post or othermulti-wave projects<br />Automated hygiene keeps bothresponse and retention rates high<br />
  25. 25<br />
  26. 26<br />
  27. 27<br />
  28. 28<br />
  29. 29<br />
  30. 30<br />
  31. 31<br />
  32. 32<br />
  33. 33<br />AGENDA<br />Automation<br />Workflow / collaboration<br />Panel hygiene<br />Integration<br /> Summary<br />
  34. 34<br />WHERE DOES PANEL RESEARCH FIT IN THE ORGANIZATIONAL STRUCTURE?<br />Should be able to use informationfrom CRM databases, call centers or Point of sale systems…<br />Should be able to push information to direct actions to marketing, customer service, quality assurance…<br />Should stay synchronized as either/or is updated<br />
  35. 35<br />AUTOMATICALLY FEED RESULTS TO OPERATIONAL<br />Marketing database<br />CRM systems<br />Customer Service<br />Quality Control<br />HR Management<br />Etc.<br />
  36. 36<br />
  37. 37<br />SUMMARY<br />Look foropportunitiesastoautomate & streamline<br />Create a symphonyofcollaboration<br />Don‘tletyourpanelget out ofcontrol – panelhygienematters!<br />Interconnect yourresearchpanels & communitieswithotherbusinessprocesses in order todrive maximal businessvalue<br />
  38. PANEL COMMUNITY “HOW TO” SERIESTHIS CONCLUDES THE 5-PART EDUCATIONAL PROGRAM<br />THE PAYOFFS OF PANEL COMMUNITIES: WHAT YOU NEED TO KNOW<br />GET STARTED: 5 STEPS TO BUILDING A CUSTOM PANEL<br />ENGAGE: KEEP YOUR PANEL COMMUNITY ACTIVE<br />INNOVATE: PANEL COMMUNITIES IN THE SOCIAL MEDIA AGE<br />OPTIMIZE: AUTOMATE AND INTEGRATE YOUR PANEL FOR GREATEST EFFICIENCIES AND IMPACT<br />38<br />
  39. Globalpark providespanel, community and surveysoftwarethatenablesorganizations to manage whatmattersacrosstheenterprise. Bycapturingfeedback and trackingbehavior of customers, employees and partners, theygaininsightsthatdrivebetterbusinessdecisions. Byidentifying and empoweringinfluentialadvocates, theybuildreputation and extendreach.<br />Founded in 1999, Globalpark softwareisGerman-engineered and globally-testedbyleadingbrands and topmarketresearchinstitutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark isstaffedbyrenownedresearchpioneers, withofficesacrossthe US, UK, Germany and Austria.<br />ABOUT US<br />Globalpark AG<br />Kalscheurener Str. 19a<br />50354 Cologne/Huerth<br />Germany(Headquarters)<br />Tel.: +49 2233 7933 6<br />info@globalpark.de<br />www.globalpark.de<br />twitter/Globalpark<br />Globalpark Inc.<br />299 Broadway, 19th Floor<br />New York, NY 10007<br />United States of America<br />Tel.: +1 888 299 9422<br />info@globalpark.com<br />www.globalpark.com<br />twitter/Globalpark_News<br />LOCATIONS<br />Globalpark UK Ltd.<br />5 Archie Street <br />London SE1 3JT<br />Great Britain<br />Tel.: +44 207 403 3900<br />info@globalpark.co.uk<br />www.globalpark.co.uk<br />GlobalparkOesterreichGmbH<br />Wassergasse 25<br />1030 Vienna<br />Austria<br />Tel.: +43 1715 0289 11<br />info@globalpark.at<br />www.globalpark.at<br />
  40. © 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark Inc., Globalpark Oesterreich GmbH<br />The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries. <br />This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark. <br />The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences. <br />Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.<br />

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