KMG Symposium 2013, Big Data by Rick Miller from Networked Insights
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Presentation overview: Where big data and marketing collide ...
Presentation overview: Where big data and marketing collide
Big Data has become an undeniable part of business culture. Brands now have access to terabytes upon terabytes of data, accumulated from consumers in a variety of ways. For marketers, CMOs, and business leaders, that mountain of data is the key to better understanding
who your consumers are and what they want.
The “social” portion of Big Data provides the biggest benefits to marketers because that data
is universally available and accessible in real-time. Every second, consumers are expressing a nonstop flow of unbiased opinions about products and brands across the social web. Savvy brands are leveraging this real-time data to create better marketing decisions.
Networked Insights is a company that helps brands and marketers leverage the social aspect of Big Data.
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