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KMG Symposium 2013, Big Data by Rick Miller from Networked Insights
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KMG Symposium 2013, Big Data by Rick Miller from Networked Insights

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Presentation overview: Where big data and marketing collide …

Presentation overview: Where big data and marketing collide
Big Data has become an undeniable part of business culture. Brands now have access to terabytes upon terabytes of data, accumulated from consumers in a variety of ways. For marketers, CMOs, and business leaders, that mountain of data is the key to better understanding
who your consumers are and what they want.
The “social” portion of Big Data provides the biggest benefits to marketers because that data
is universally available and accessible in real-time. Every second, consumers are expressing a nonstop flow of unbiased opinions about products and brands across the social web. Savvy brands are leveraging this real-time data to create better marketing decisions.
Networked Insights is a company that helps brands and marketers leverage the social aspect of Big Data.

Published in: Business, Technology

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Transcript

  • 1. DataBIGA Revolutionin Marketingand MediaRick MillerVice President, Networked Insights
  • 2. ©2013 Networked InsightsTECHNOLOGY TRENDS HAVE CONVERGED2Big Data used to be “just” a byproductof big business
  • 3. ©2013 Networked Insights 3HOW IS BIG DATA CREATED ?Human to Human Human to Machine Machine to Machine
  • 4. ©2013 Networked InsightsBIG DATA WHAT IS IT?“BIG DATA” refers to datasets whose size is beyond the ability of typicaldatabase software tools to capture, store, manage, and analyze-McKinsey & Co.
  • 5. ©2013 Networked Insights 5IDC says by 2020 the digital universezettabytesHOW FAST IS THIS DATA GROWING ?
  • 6. ©2013 Networked Insights 6It is exciting because Supports Innovates Reveals Creates advantage Improves efficiency Powers real-timeBIG DATAWHY IS BIG DATA EXCITING?
  • 7. ©2013 Networked Insights 7Every major brand doesSO WHAT COMPANIES HAVE THE BIGGESTOPPORTUNITIES WITH BIG DATA?
  • 8. ©2013 Networked Insights 8HOW DOES BIG DATA CHANGE YOUR WORLD?MARKETINGREVOLUTION
  • 9. ©2013 Networked InsightsAll marketing elements are impactedAUDIENCES CONTENT MEDIAHOW DOES BIG DATA AFFECT MARKETING?
  • 10. ©2013 Networked Insights
  • 11. ©2013 Networked Insights 11It predictsconsumer trendsHOW DOES BIG DATA AFFECT MARKETING?
  • 12. ©2013 Networked Insights 12It acceleratesthe marketinglifecycleHOW DOES BIG DATA AFFECT MARKETING?
  • 13. ©2013 Networked Insights 13 CMO – Campaign & Media Spend Brand manager – Audience PR manager – Brand Performance Digital/Social manager – Content Sales manager – Sales Product manager – Marketplace &CompetitiveDifferent Roles Different Data InterestsWHAT BIG DATA DOES MARKETING OWN?
  • 14. ©2013 Networked Insights 14Embrace Big DataFUTURE IMPLICATIONS FOR BUSINESS
  • 15. ©2013 Networked Insights 15Align withpartners to informdecisionsFUTURE IMPLICATIONS FOR BUSINESS
  • 16. ©2013 Networked Insights 16Are you ready tomove at the speedof your customer?
  • 17. Rick MillerVice PresidentNetworked Insightsrick.miller@networkedinsights.comThank You!