Tough Mudder
Post Event Blog
Table Of Contents
Objectives.................................................................................................
Objectives
Connection
Experience
Loyalty
Page 3
Objectives
Connection
Give participants and non-participants a
reason to get excited about Tough Mudder –
before, during a...
Objectives
Experience
Half of the Tough Mudder experience is
showing off your accomplishments! The
“Humble Brag” they call...
Objectives
Loyalty
With carbon-copy imitations (see Spartan
Race, Mud Run, et cetera) threatening the
endurance-event mark...
Objectives
Post Event
Blog
Connection Experience
Loyalty
Page 7
30’26° N 97’ 74° W
Saturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
Proof of Completion
@CANTTOUGHTHIS @mud...
30’26° N 97’ 74° W
Saturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
@CANTTOUGHTHIS 39 SHARES
share your
Sto...
30’26° N 97’ 74° W
Saturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
@CANTTOUGHTHIS 39 SHARES
share your
Sto...
30’26° N 97’ 74° W
Saturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
@CANTTOUGHTHIS 39 SHARES
share your
Sto...
30’26° N 97’ 74° W
Saturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
@CANTTOUGHTHIS 39 SHARES
share your
Sto...
30’26° N 97’ 74° W
Saturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
@CANTTOUGHTHIS 39 SHARES
share your
Sto...
30’26° N 97’ 74° W
Saturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
@CANTTOUGHTHIS 39 SHARES
share your
Sto...
Measures of Success
Page 15
Increased site traffic
Boost in social media posting/sharing (can also determine most active c...
Additional Thoughts
Once we publish the Re-cap video, where on the blog can we put it?
How about YouTube?
How do you get t...
Thanks!
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Tough Mudder "post event blog"

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This is the brief and lo-fi UX I produced of a post-event blog Tough Mudder plans to implement towards the end of 2013 and into 2014.

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Tough Mudder "post event blog"

  1. 1. Tough Mudder Post Event Blog
  2. 2. Table Of Contents Objectives................................................................................................. Sample Blog.............................................................................................. page 3 page 8 TouchPoints “Social Stream” ....................................................................................... “Local Banner” ........................................................................................ page 10 page 9 “Conditions Snapshot” ........................................................................... page 12 “Best of Gallery ....................................................................................... page 13 “WTM: Submit Your Time” ...................................................................... page 14 Measures of Success .............................................................................. page 15 Additional Thoughts ................................................................................ page 16
  3. 3. Objectives Connection Experience Loyalty Page 3
  4. 4. Objectives Connection Give participants and non-participants a reason to get excited about Tough Mudder – before, during and after the event The blog will build awareness, character and value of the Tough Mudder brand Page 4
  5. 5. Objectives Experience Half of the Tough Mudder experience is showing off your accomplishments! The “Humble Brag” they call it. The post-event blog will provide participants with a platform to share their Tough Mudder experience. Page 5
  6. 6. Objectives Loyalty With carbon-copy imitations (see Spartan Race, Mud Run, et cetera) threatening the endurance-event market, Tough Mudder needs to secure past, present, and future participants The post-event blog will drive loyalty through delightful user experience and engagement. Page 6
  7. 7. Objectives Post Event Blog Connection Experience Loyalty Page 7
  8. 8. 30’26° N 97’ 74° W Saturday April 20 | Sunday April 21 SAT SUN TOUGH MUDDER AUSTIN Proof of Completion @CANTTOUGHTHIS @muddbutt 42 SHARES39 SHARES share your Story from Austin GO @STFUWHAAT? 42 SHARES @TOUGHDAD 79 SHARES @shkirmyht 42 SHARES@shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES “AUSTIN GOT MUDDY AS F*$#!!” @TXLONGHORN 15 SHARES @MARATHONMOM 165 SHARES “WHO SAW the TEAM OF “SALMON GOING UPRIVER??” SO AWESOME” @youwontyesiwill @RAYKIM_ Load more BEST COSTUMES MOST RESPECTED MOMENT DOS EQUIS POURED MOSTHONORABLE WorldsToughest SubmityourtimeHere 2 3 1 4 6 5 Crowd-sourced social stream of event: Submitted directly or collected through Instagram & Twitter. (page 10) 2 User “submit” button, instructions on how to stream photos (page 11) 3 Local event Banner (page 9)1 “Conditions Snapshot” date, latitude/longitude, temperature, map and weather conditions. (page 12) 4 5 Tough Mudder event awards and recognition (Page 13) World’s Toughest Mudder time submission (page 14)6 ? Community Blog Landing Page Page 8
  9. 9. 30’26° N 97’ 74° W Saturday April 20 | Sunday April 21 SAT SUN TOUGH MUDDER AUSTIN @CANTTOUGHTHIS 39 SHARES share your Story from Austin GO @STFUWHAAT? 42 SHARES @TOUGHDAD 79 SHARES @shkirmyht 42 SHARES@shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES “AUSTIN GOT MUDDY AS F*$#!!” @TXLONGHORN 15 SHARES @MARATHONMOM 165 SHARES “WHO SAW the TEAM OF “SALMON GOING UPRIVER??” SO AWESOME” @youwontyesiwill @RAYKIM_ Load more BEST COSTUMES MOST RESPECTED MOMENT DOS EQUIS POURED MOSTHONORABLE WorldsToughest SubmityourtimeHere Proof of Completion ? Community Landing Page -- Local Banner Purpose Set’s the tone for the page Ideally has local flavor (cowboys in Texas, Red Sox in Boston, gamblers in Vegas) Page 9 @shkirmyht 42 SHARES
  10. 10. 30’26° N 97’ 74° W Saturday April 20 | Sunday April 21 SAT SUN TOUGH MUDDER AUSTIN @CANTTOUGHTHIS 39 SHARES share your Story from Austin GO @STFUWHAAT? 42 SHARES @TOUGHDAD 79 SHARES @shkirmyht 42 SHARES@shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES “AUSTIN GOT MUDDY AS F*$#!!” @TXLONGHORN 15 SHARES @MARATHONMOM 165 SHARES “WHO SAW the TEAM OF “SALMON GOING UPRIVER??” SO AWESOME” @youwontyesiwill @RAYKIM_ Load more BEST COSTUMES MOST RESPECTED MOMENT DOS EQUIS POURED MOSTHONORABLE WorldsToughest SubmityourtimeHere Proof of Completion ? Community Landing Page -- Social Stream Purpose: Aggregate content and media from specific events and present stream into one seamless platform Contact lester@getchute.com, VP Customer Dev at Chute Tech. Page 10 @shkirmyht 42 SHARES
  11. 11. 30’26° N 97’ 74° W Saturday April 20 | Sunday April 21 SAT SUN TOUGH MUDDER AUSTIN @CANTTOUGHTHIS 39 SHARES share your Story from Austin GO @STFUWHAAT? 42 SHARES @TOUGHDAD 79 SHARES @shkirmyht 42 SHARES@shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES “AUSTIN GOT MUDDY AS F*$#!!” @TXLONGHORN 15 SHARES @MARATHONMOM 165 SHARES “WHO SAW the TEAM OF “SALMON GOING UPRIVER??” SO AWESOME” @youwontyesiwill @RAYKIM_ Load more BEST COSTUMES MOST RESPECTED MOMENT DOS EQUIS POURED MOSTHONORABLE WorldsToughest SubmityourtimeHere Proof of Completion ? Community Landing Page -- Stream Submit WE HEAR EVERYTHING IS BIGGER IN TEXAS!! Use hashtag #TMAUSTIN to share your photos and stories from this weekend Purpose: Instruct participants on how to submit their photos/stories to the stream using social media Includes localized phrase (“everything is bigger in Texas”) as well as unique hashtag Page 11 @shkirmyht 42 SHARES
  12. 12. 30’26° N 97’ 74° W Saturday April 20 | Sunday April 21 SAT SUN TOUGH MUDDER AUSTIN @CANTTOUGHTHIS 39 SHARES share your Story from Austin GO @STFUWHAAT? 42 SHARES @TOUGHDAD 79 SHARES @shkirmyht 42 SHARES@shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES “AUSTIN GOT MUDDY AS F*$#!!” @TXLONGHORN 15 SHARES @MARATHONMOM 165 SHARES “WHO SAW the TEAM OF “SALMON GOING UPRIVER??” SO AWESOME” @youwontyesiwill @RAYKIM_ Load more BEST COSTUMES MOST RESPECTED MOMENT DOS EQUIS POURED MOSTHONORABLE WorldsToughest SubmityourtimeHere Proof of Completion ? Community Landing Page -- Conditions Snapshot Purpose: Connect with participants and non-participants to the conditions of the event days. Provide context and compliment the content from the social stream Includes unique infographic with location-specific “data” (gimmicky) Page 12 @shkirmyht 42 SHARES
  13. 13. 30’26° N 97’ 74° W Saturday April 20 | Sunday April 21 SAT SUN TOUGH MUDDER AUSTIN @CANTTOUGHTHIS 39 SHARES share your Story from Austin GO @STFUWHAAT? 42 SHARES @TOUGHDAD 79 SHARES @shkirmyht 42 SHARES@shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES “AUSTIN GOT MUDDY AS F*$#!!” @TXLONGHORN 15 SHARES @MARATHONMOM 165 SHARES “WHO SAW the TEAM OF “SALMON GOING UPRIVER??” SO AWESOME” @youwontyesiwill @RAYKIM_ Load more BEST COSTUMES MOST RESPECTED MOMENT DOS EQUIS POURED MOSTHONORABLE WorldsToughest SubmityourtimeHere Proof of Completion ? Community Landing Page -- Best Of Gallery Purpose: Honor participants and their efforts; Drive participation and creativity in the event; Tell unique stories from the event Page 13 @shkirmyht 42 SHARES
  14. 14. 30’26° N 97’ 74° W Saturday April 20 | Sunday April 21 SAT SUN TOUGH MUDDER AUSTIN @CANTTOUGHTHIS 39 SHARES share your Story from Austin GO @STFUWHAAT? 42 SHARES @TOUGHDAD 79 SHARES @shkirmyht 42 SHARES@shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES @shkirmyht 42 SHARES “AUSTIN GOT MUDDY AS F*$#!!” @TXLONGHORN 15 SHARES @MARATHONMOM 165 SHARES “WHO SAW the TEAM OF “SALMON GOING UPRIVER??” SO AWESOME” @youwontyesiwill @RAYKIM_ Load more BEST COSTUMES MOST RESPECTED MOMENT DOS EQUIS POURED MOST HONORABLE Worlds Toughest Submit your time Here Proof of Completion ? Community Landing Page -- Submit Your Time Purpose: Tough Mudder is looking for ways to generate interest and drive participation in World’s Toughest Mudder. At least you were in the application process! =) We will put World’s Toughest Mudder on people’s radar by seamlessly integrating the submission process at the same place participants go to to share pictures and stories. Page 14 @shkirmyht 42 SHARES
  15. 15. Measures of Success Page 15 Increased site traffic Boost in social media posting/sharing (can also determine most active cities) Increase in WTM submissions
  16. 16. Additional Thoughts Once we publish the Re-cap video, where on the blog can we put it? How about YouTube? How do you get to the page? (similar to the event map?) Page 16
  17. 17. Thanks!

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