SERVICE DESIGN JAM NYC 2013CrapeMyrtleKellock IrvinChun-Ying ChuangPai-Hua WangSeth Hosko
PROBLEMSecurity and safety of New York City residents.
OPPORTUNITYBehavior predictablity - very high                                     http://www.flickr.com/photos/walkingsf/45...
OPPORTUNITY Pair behavior patterns with contextually relevant data from the city.                                       ht...
OPPORTUNITY   Pair behavior patterns with   contextually relevant data from the   city.- transportation status- constructi...
OPPORTUNITYWe have an opportunity to close the gap betweenwhat we do and how quickly and safely we do it.
HOW IT WORKS                      People & Behaviors               Contextually relevent information based on our         ...
EXPERIENCE TOUCHPOINTS
EXPERIENCE TOUCHPOINTS                                       Political riots on wall street have                          ...
EXPERIENCE TOUCHPOINTSPartnerships with local law enforcement (NYPD) toprovide additional touchpoints for emergency servic...
EXPERIENCE TOUCHPOINTS
BUSINESS MODEL CANVAS
IDEATION
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NYC Global Service Jam, Team Crape Myrtle

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This is one of the services we came up with during the 72-hour service design jam in March 2013. With the prompt of "growth" our service morphed dozens of times before we selected "Lighthouse" as our final product.

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NYC Global Service Jam, Team Crape Myrtle

  1. 1. SERVICE DESIGN JAM NYC 2013CrapeMyrtleKellock IrvinChun-Ying ChuangPai-Hua WangSeth Hosko
  2. 2. PROBLEMSecurity and safety of New York City residents.
  3. 3. OPPORTUNITYBehavior predictablity - very high http://www.flickr.com/photos/walkingsf/4521616274/
  4. 4. OPPORTUNITY Pair behavior patterns with contextually relevant data from the city. http://www.flickr.com/photos/walkingsf/4521616274/
  5. 5. OPPORTUNITY Pair behavior patterns with contextually relevant data from the city.- transportation status- construction/closures- real-time public threats- weather, natural disasters- public infrastructure http://www.flickr.com/photos/walkingsf/4521616274/
  6. 6. OPPORTUNITYWe have an opportunity to close the gap betweenwhat we do and how quickly and safely we do it.
  7. 7. HOW IT WORKS People & Behaviors Contextually relevent information based on our behaviors is first defined, then pushed in real- time, giving the individual immediate benefit through awareness, information, or notification of events that have direct impact.
  8. 8. EXPERIENCE TOUCHPOINTS
  9. 9. EXPERIENCE TOUCHPOINTS Political riots on wall street have escalated and spread to your area. Avoid area between Spring St and Houston. Use extreme caution. W 4th street subway closure due to water main break. Use 4,5,6 trains as alternate.
  10. 10. EXPERIENCE TOUCHPOINTSPartnerships with local law enforcement (NYPD) toprovide additional touchpoints for emergency service. Emergency App
  11. 11. EXPERIENCE TOUCHPOINTS
  12. 12. BUSINESS MODEL CANVAS
  13. 13. IDEATION
  14. 14. Thank you

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