Kelli Hedinger Portfolio

KELLI HEDINGER
Industrial Design
Portfolio

PET SPRAYERSPONSORED BY DELTA FAUCET CO.
Design the next generation dog
grooming hose head for Delta Faucet
Company. The sprayer should
enhance the current grooming
process.

WHO?
“A sprayer needs to be easy to grab, and easy to let go. My dogs hate baths!”
WHAT? WHERE?
There is a wide range of
people who are dog owners. A
pet sprayer should be designed
for all of those types of people.
Small dogs, big dogs, short
hair, long hair. Dogs come in
all varieties, and a pet sprayer
should adjust to work with all.
Owners wash their dogs in
numerous places. A pet sprayer
should be able to withstand
the elements of outside and
be gentle enough for indoor
grooming.

H2O Kinetic Nozzles
by Delta Faucet
Large, plastic on/off
button with dial to
control water pressure
Rubber Grip
Chrome Body
Rubber Bottom
Open handle design
for storage
THE PET SPRAYER

USAGE
Designed with the multitasker in mind, this sprayer
has a slim handle and wide body giving the user
the freedom to choose how to use.

BRACING MADE
BEAUTIFULTransform leg braces from something
that makes kids feel different to
something that will make kids feel
proud.

A hard brace worn on the lower leg
to support the ankle and foot. Worn
to manage gait and restore optimum
function to lower extremities
AFO’s are needed for those who suffer from
various muscular and neurological disorders.
Common disorders include: Cerebral Palsy,
Spina Bifida, Muscular Dystrophy, Stroke,
Charcot-Marie-Tooth
ALL YOU NEED TO KNOW
ABOUT AN AFO
What is an AFO? Who wears an AFO?
AFO stands for Ankle Foot Orthotics
Velcro closure used to
keep knee in place to
reduce pain.
Velcro strap around ankle
prevents heel from coming
out of brace
Enclosed foot to prevent
ankle rolls and twists
Solid sides to prevent
knee from turning in
Solid polypropylene
plastic used to apply
pressure to lower leg
Flared edge for
patient comfort

Kids with disabilities are
3x more likely to be bullied
27%
Body shape
18%
R
ace
55% Because
oflooks
Girls are 3x more likely to
have negative body
image than boys
BEING A KID
1/3 of kids report being
bullied
55% of kids are bullied
because of the way
they look
Today being a kid can be difficult, but it is even more
difficult for kids that have to live with AFO’s.

Leah was diagnosed with Spina
Bifida which affects the spine
and leaves her legs with limited
mobility. She walks with the help
of leg braces and a walker.
“To me, they [my leg braces] represented my greatest fears: disability, progression, defeat, and a
life-time without cute shorts, dresses, and skirts.” -A Teen with AFO’s
Kayla suffers from Charcot-
Marie-Tooth. She has been
wearing AFO braces since she
was 7 to help her walk and
conserve energy.
Taylor lives with Cerebral Palsy.
Her disease leaves her with
limited mobility. Taylor walks
with the combination of a walker
and AFO braces.
Diagnosed with Cerebral Palsy,
Bernadette stays mobile with
help of a wheel chair. She uses
AFO braces to help her stand and
keep her supported.
Leah
8 years old
Kayla
10 years old
Taylor
12 years old
Bernadette
13 years old
TWEEN GIRLS
Tween girls are proven to be more likely to have a negative body image.
Girls wearing leg braces can be hurt by their own insecurities. How can their
experience make them feel beautiful

Do you wear leg braces?
I began wearing AFOs as a baby until 8th grade. I was put back in a
leg brace in 11th grade. Now I wear my leg brace all day, everyday.
What do your braces correct?
My AFO’s were used to stop my feet from turning in. My brace now
pushes my knee back when I walk. It helps to ensure my knees don’t
give out on me.
How do they feel?
The braces take a while to get used to, but now it feels okay. They
bother me a bit if I do a lot of walking
Do you ever feel self-conscious?
It was a bit uncomfortable going out in public when everyone stares
at my brace. It doesn’t bother me anymore, I actually made up a
game: I count how many people I catch looking at my brace.
Did kids ever directly make fun of your braces?
In elementary school kids bullied me and made fun of my disability.
Just this past year I went out to the store with my parents. There two
girls pointed at my brace and began mocking my walk.
Did you ever not want to wear your braces because of the
way they look?
I don’t remember not wanting to wear them because of the way they
look. I had to wear them so my knee doesn’t hurt so bad. I do think
my brace would look better if it had sparkles!
“It’s so hard to find
strong shoes that I
can walk in and works
well with my brace”
“Kids bullied
me and made fun
of my disability”
“Everyone
stares at my
brace”
MEET CHARISSE
Suffers from Cerebral Palsy

Finding shoes can
be a struggle. The
braces are hard to fit
in normal shoes.
The only room
for style is in the
customization of
colors and patterns
applied to plastic
Custom Colored
Velcro
Custom Transfer
Pattern
Custom Colored
Padding
STYLING AN AFO
Leg braces allow little room for style expression.

CONCEPT SKETCHES
ADD SOLE
-Eliminates need for
additional shoe.
-Creates a slimmer and
lighter design.
-Brace becomes “shoe”
-Permanent vs.
Removable?
ALTER
PLASTIC
-Create Laser etched/cut
design in plastic
-Custom choice of pattern
-Occurrence of
wrapping?
-
BRACE “JACKET”
HINGED
-Fits with existing brace
-Added element of style
-Interchangeable jackets for more styles
-Would not compromise function
-Easy to use
-Simple on/off
-Limits style options
-Comfort is
compromised
(pinching in gap)
ATTACHMENTS
SPECIALTY
SHOE
INTERCHANGEABLE
TOPS & TOES
MODULAR SYSTEM
-Adds life to brace by
being able to change
positions of straps
-Opportunity to infuse
style
-Style of shoe designed to
fit with brace
-Friction fit sole
-Unique styles to fit
with seasons
-With sole, creates shoes
-Limits style options
-Options for styles
-With modular sole,
creates an entire shoe
-Harder to manage
-Is durability
compromised?

STYLIZED SKETCHES
OPEN TOE
SANDALS
-Option for sandal not
currently available with AFO
-Works with warmer seasons,
breathable for weather
OPEN TOE BOOT
CLOSE TOE
SANDAL
CLOSE TOE BOOT

Rubber
Friction Fit Sole
ShoeZ
IPS around brace
BRACING WITH A SHOE
Le
ather Body
Poly
propylene Brace
Br
aids
Fab
ric Liner
Co
rk Sole
Be
ads
Ge
ms

BEVERAGE HOLDER
INDEPENDENT
SKETCHING EXPLORATION
Exploring a solution to the problem
of no cup holders on leisure sport
apparatuses such as paddle boards,
kayaks, canoes, boats, etc.

IDEATION SKETCHINGHow does it stick to the apparatus? How will it hold the beverage?

REFINED SKETCHINGTwo piece holder: The exterior
One-way stretch
All-way stretch

REFINED SKETCHINGAll-way stretch exterior

THE SOLUTIONThe two piece beverage holder is great for an afternoon on the paddle
board! The flexible plastic exterior can fit almost any size of beverage.
The colored silicon koozie stretches to also fit a range of sizes. Stick it on your
paddle board
and go!
Stretchy Silicon fits a
multitude of sizes.
Large suction cups adheres to
most leisure apparatuses
Flexible plastic exterior
holds a plethora of sizes
Rolls on/off beverages

ELSKOV
STUDY ABROADDuring a summer abroad in Denmark,
design and build a metal chair
with Scandinavian influence.

INSPIRATION & IDEATION
Taking Scandinavian inspiration and exploring ideas.

A NEW WAY
TO PLAY WITH
PLAY-DOH
SPONSORED BY HASBRO INC

Crayola Crayon Maker
Big Time Toys - Shrinky Dinks Maker
Hot Wheels Track Builder
Faber Castell Do Art- Travel Easel
Alex Toys Deluxe Pottery Wheel
Melissa and Doug - Easel companion
Crayola Art Case
Crayola Create 2 Destroy
Hot Wheels Car Maker
TOY CRAFT
OLDER
YOUNGER
Play-doh Princess Palace
Play-doh Pirate Ship
FINDING THE WHITE SPACE
The goal is to move Play-doh from the young kids toy aisle
and give it a spot for older kids in the craft aisle

CHOOSING A CONCEPT
“Creativity and Imagination are like muscles; if you don’t use them, you lose them”
-Elkind
Keychain Maker
Crafting with Play-doh and using it as a
mold to cast a keepsake creation
Ideating different concepts and letting
kids play to determine a final direction.
Stylizing the final concept to fit target
market and user.

The fun you MAKE, DECORATE, and KEEP!
KeyChain
Machine
I AN NES

1
1. Glue Stick Activating Button
2. Catch Release Mechanism
3. Spring
4. Plastic Lid - Two part mold
5. Plastic Body - Two part mold
6. Rubber Grommets
7. Plastic Arms - Two part mold
8. Plastic Stamps - Two part mold
9. Heating Element
10. Clear Plastic - Two part mold
11. Plastic Base - Two part mold
With the press of a button a spring will
be released, pressing the glue stick
down through the heating element.
Rubber grommets provide ....
friction-hold grip for glue ,,,
stick and stamp storage .
When power button is activated,
a light will be illuminated until
the creation is cooled.
2
3
4
5
6
7
8
9
10
11
MANUFACTURING AND
PRODUCT DETAILS

1. Prepare mold 2. Load glue stick 3. Activate glue and power 4. Remove keychain 5. Decorate with Play-doh
CREATING A KEYCHAIN
Using Play-doh in full circle: mold in beginning and decorate in
the end. Taps into desire of mastery and collectibility.

MASTERBRAND
CABINETS INC.
INTERNSHIP
Masterbrand Cabinets Inc. is the leading
cabinet manufacturing company in North
America. They offer numerous brands to
satisfy every life style and budget

INTERIOR RENDERS
Collaborating with interior designers to choose product finishes and use
them to create Photoshop renders of existing line drawings.
Focus on design style Pick Finishes Interior Designer creates
line drawing layouts

Designing stylized cabinet profiles in Autocad that
are then prototyped into cabinet faces.
Casual ModernRustic Traditional
CABINET DESIGN

CUSTOM FURNITURE DESIGN
Creating a custom product for display at the 2014
Kitchen and Bath Industry Show.
Presentation
Render

HASBRO INC.
INTERNSHIP
Having three internships at Hasbro, I
learned invaluable lessons about working
in the design field. At this time I cannot
publicly display much of the work I did,
but please ask me about my experience.

INT YELLOW
TS CAN COLOR
®
BRA
ND
MODELING COMPOUND
INT YELLOW
S CAN COLOR
PMS
877C
C M Y KPD_CanArt_EU-100713
PD CAN ART_EU playset_Minimal_082510_R1.ai
PD_CanArt_EU-100713.ai
1oz, 2oz, 3oz, 5oz.
1oz, 2oz, 3oz, 5oz.
MELDINGTILFORELDRE:INNEHOLDERHVETE
HUOMAUTUSVANHEMMILLE:MUOVAILUMASSASISÄLTÄÄVEHNÄÄ.
ΣΗΜΕΙΩΜΑΠΡΟΣΤΟΥΣΓΟΝΕΙΣ:ΠΕΡΙΕΧΕΙΣΙΤΑΛΕΥΡΟ
UWAGADORODZICÓW:ZAWIERAPSZENICĘ
MEGJEGYZÉS:BÚZÁTTARTALMAZ
EBEVEYNİNDİKKATİNE:BUĞDAYİÇERİR
POZNÁMKAPRORODIČE:OBSAHUJEPŠENICI
POZNÁMKAPRERODIČOV:OBSAHUJEPŠENICU
NOTĂCĂTREPĂRINŢI:CONŢINEGRÂU.
NOTICETOPARENTS:CONTAINSWHEAT
AL’ATTENTIONDESPARENTS:CONTIENTDUBLÉ
HINWEISFÜRELTERN:ENTHÄLTWEIZEN
NOTAPARALOSPADRES:CONTIENETRIGO
AVISOAOSPAIS:CONTÉMTRIGO
NOTAAIGENITORI:ILPRODOTTOCONTIENEFRUMENTO
OPMERKINGVOORDEOUDERS:BEVATTARWE
MEDDELANDETILLFÖRÄLDRAR:MODELLERAINNEHÅLLERVETE.
OPLYSNINGTILFORÆLDRE:INDEHOLDERHVEDE
20900/PD1102
20900/PD1103
20900/PD1101
20900/PD1105
NT YELLOW
S CAN COLOR
MS
7C
T YELLOW
CAN COLOR
C M Y KPD_CanArt_EU-100713
PD CAN ART_EU playset_Minimal_082510_R1.ai
1oz, 2oz, 3oz, 5oz.
HUOMAUTUSVANHEMMILLE:
MUOVAILUMASSASISÄLTÄÄVEHNÄÄ.
20900/PD1102
20900/PD1103
20900/PD1101
ÄLTÄÄVEHNÄÄ.Ο
TO
HÅLLERVETE.
20900/PD1105
NT YELLOW
S CAN COLOR
PMS
877C
®
BRA
ND
MODELING COMPOUND
SPARKLE CANS
Initial
Iterations
Final
Labels
Sample
Cans
Final Product
Designing the new Play-doh Sparkle can from start to finish

YEAR / SEASON RETAI
L
PROPERTY NAM
E
PROJECT #
DESCRIPTION / NOTES
SUBMISSION STAGE VERSION
DATE SUBMITTED
Minions’ Barber shop Bonanza utilizes
the classic Play-Doh fuzzy pumper to
play to bring fun, crazy hair doos to
minions! Extrude minion hair in the
barber shop seat, and cut and comb to
create endless wacky hair doos. Decorate
these crazy minions with fun half molds
fashioned on the barbershop seat and
stand.
Spring 2015 $9.99 Minions’ Barbershop Bonanza!
Deco 1
12.12.13
MINIONS 326630 Minions’
Barber Shop Bonanza!
$9.9
9
Extrude your
Minion’s hair!
Endless
Wacky Doos!
Cut and Comb
to create
crazy styles!
MINION BARBERSHOP
Managed an existing project with the help of full-time designers.
Revising
Sculpts
Concept
Presentations
Deco
Sheets
Communicating
sculpt revisions
with offices in
China
Choosing
product colors
and creating
spec sheet
Putting together
initial cost sheets for
costing engineers
Presenting concepts to
engineers, marketing
and upper
management
Cost
Sheets

DIVERGENTUsing Indiana native lumber, design
and build a unique side chair.

INSPIRED BY FORM
Negative space
creates lightweight
visual effects
Curved edges
“hug” targeted
space
Triangular
Base

THANK YOU
contact me:
kelli.hedinger@gmail.com
812.639.6779

Kelli Hedinger Portfolio

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