UX Stories to Tell in the Dark
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley Image by Boys and Girls Club of Manchester
#UXintheDark | @manage_Kelley Image by Boys and Girls Club of Manchester
#UXintheDark | @manage_Kelley Image by Boys and Girls Club of Manchester
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
UX Stories to Tell in the Dark
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley This is what you get when you search for Ektron on Pinterest
#UXintheDark | @manage_Kelley This is what you get when you search for Ektron on Pinterest
What’s your story?
#UXintheDark | @manage_Kelley
Lost in the Woods
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley Image by Joshua Mayer
#UXintheDark | @manage_Kelley Newegg.com website
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley StackExchange website
#UXintheDark | @manage_Kelley Photo by Dennis Wilkinson
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley Image by Jonnie Andersen
Lost in the Woods
#UXintheDark | @manage_Kelley
Ghosts
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley • "Battle Chess" Via Wikipedia
https://www.youtube.com/watch?v=HSxUCrIjUIc&feature=youtu.be
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley Photo by Scott Smith
#UXintheDark | @manage_Kelley Image by Brainstuck
#UXintheDark | @manage_Kelley Photo by Kat N.L.M
Photo by Rosenfeld Media#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
Ghosts
#UXintheDark | @manage_Kelley
Stalkers
#UXintheDark | @manage_Kelley
One Target employee I spoke to provided a hypothetical example.
Take a fictional Target shopper named Jenny Ward, who is 2...
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
Stalkers
#UXintheDark | @manage_Kelley
Doppelgangers
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
WE LOOK NOTHING ALIKE
#UXintheDark | @manage_Kelley Image by BurgersZoo
#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
Services like Twitter and Pownce (and
there are others, too…) are highly viral and benefit
from the network effect. People...
• Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
Doppelgangers
#UXintheDark | @manage_Kelley
Bloody Mary
#UXintheDark | @manage_Kelley
Bloody Mary
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
Bloody Mary
#UXintheDark | @manage_Kelley
3-Fingered Willy
#UXintheDark | @manage_Kelley
• Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
This is far far worse than email. (New email always shows
up at the top of my inbox, where Google Wave can bring
me new st...
#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
How Do You Turn On The #@!&% Air?
You'd think a $105,000 luxury car like the new Mercedes
S550, with its highly tuned susp...
• Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
• Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
3-Fingered Willy
#UXintheDark | @manage_Kelley
Lone Survivor
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley Photo from wikipedia
#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
#UXintheDark | @manage_Kelley Image from UTest
#UXintheDark | @manage_Kelley Image from UTest
Lone Survivor
#UXintheDark | @manage_Kelley
All that was left…
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley Image by chuddlesworth
#UXintheDark | @manage_Kelley Image by Bart
#UXintheDark | @manage_Kelley Photo by Davies + Starr
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
All that was left…
#UXintheDark | @manage_Kelley
UX Stories to Tell in the Dark
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley
UX Stories to Tell in the Dark
#UXintheDark | @manage_Kelley
UX Stories to Tell in the Dark
#UXintheDark | @manage_Kelley
#UXintheDark | @manage_Kelley Image by newsclip
#UXintheDark | @manage_Kelley Image by nina-boesch
UX Stories to Tell in the Dark
#UXintheDark | @manage_Kelley
Recommended Reading
Why We Fail by Victor Lombardi
UX Story T...
UX Stories to tell in the Dark
UX Stories to tell in the Dark
UX Stories to tell in the Dark
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UX Stories to tell in the Dark

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UX Stories to tell in the Dark

  1. 1. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley
  2. 2. #UXintheDark | @manage_Kelley
  3. 3. #UXintheDark | @manage_Kelley Image by Boys and Girls Club of Manchester
  4. 4. #UXintheDark | @manage_Kelley Image by Boys and Girls Club of Manchester
  5. 5. #UXintheDark | @manage_Kelley Image by Boys and Girls Club of Manchester
  6. 6. #UXintheDark | @manage_Kelley
  7. 7. #UXintheDark | @manage_Kelley
  8. 8. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley
  9. 9. #UXintheDark | @manage_Kelley This is what you get when you search for Ektron on Pinterest
  10. 10. #UXintheDark | @manage_Kelley This is what you get when you search for Ektron on Pinterest
  11. 11. What’s your story? #UXintheDark | @manage_Kelley
  12. 12. Lost in the Woods #UXintheDark | @manage_Kelley
  13. 13. #UXintheDark | @manage_Kelley Image by Joshua Mayer
  14. 14. #UXintheDark | @manage_Kelley Newegg.com website
  15. 15. #UXintheDark | @manage_Kelley
  16. 16. #UXintheDark | @manage_Kelley StackExchange website
  17. 17. #UXintheDark | @manage_Kelley Photo by Dennis Wilkinson
  18. 18. #UXintheDark | @manage_Kelley
  19. 19. #UXintheDark | @manage_Kelley
  20. 20. #UXintheDark | @manage_Kelley Image by Jonnie Andersen
  21. 21. Lost in the Woods #UXintheDark | @manage_Kelley
  22. 22. Ghosts #UXintheDark | @manage_Kelley
  23. 23. #UXintheDark | @manage_Kelley • "Battle Chess" Via Wikipedia
  24. 24. https://www.youtube.com/watch?v=HSxUCrIjUIc&feature=youtu.be #UXintheDark | @manage_Kelley
  25. 25. #UXintheDark | @manage_Kelley Photo by Scott Smith
  26. 26. #UXintheDark | @manage_Kelley Image by Brainstuck
  27. 27. #UXintheDark | @manage_Kelley Photo by Kat N.L.M
  28. 28. Photo by Rosenfeld Media#UXintheDark | @manage_Kelley
  29. 29. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media
  30. 30. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media
  31. 31. Ghosts #UXintheDark | @manage_Kelley
  32. 32. Stalkers #UXintheDark | @manage_Kelley
  33. 33. One Target employee I spoke to provided a hypothetical example. Take a fictional Target shopper named Jenny Ward, who is 23, lives in Atlanta and in March bought cocoa-butter lotion, a purse large enough to double as a diaper bag, zinc and magnesium supplements and a bright blue rug. There’s, say, an 87 percent chance that she’s pregnant and that her delivery date is sometime in late August. ” How Companies Learn Your Secrets –Charles Duhigg NYTimes.com #UXintheDark | @manage_Kelley How Companies Learn Your Secrets –Charles Duhigg NYTimes.com
  34. 34. #UXintheDark | @manage_Kelley
  35. 35. #UXintheDark | @manage_Kelley
  36. 36. #UXintheDark | @manage_Kelley
  37. 37. #UXintheDark | @manage_Kelley
  38. 38. Stalkers #UXintheDark | @manage_Kelley
  39. 39. Doppelgangers #UXintheDark | @manage_Kelley
  40. 40. #UXintheDark | @manage_Kelley
  41. 41. #UXintheDark | @manage_Kelley
  42. 42. #UXintheDark | @manage_Kelley
  43. 43. #UXintheDark | @manage_Kelley
  44. 44. #UXintheDark | @manage_Kelley
  45. 45. #UXintheDark | @manage_Kelley
  46. 46. #UXintheDark | @manage_Kelley
  47. 47. WE LOOK NOTHING ALIKE #UXintheDark | @manage_Kelley Image by BurgersZoo
  48. 48. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media
  49. 49. Services like Twitter and Pownce (and there are others, too…) are highly viral and benefit from the network effect. People want to join the service that all of their friends already use, and so each new user adds value to the network as a whole. By that measure, Twitter is far ahead of Pownce.” #UXintheDark | @manage_Kelley Kevin v. Evan TechCrunch - Michael Arrington (@arrington)
  50. 50. • Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
  51. 51. Doppelgangers #UXintheDark | @manage_Kelley
  52. 52. Bloody Mary #UXintheDark | @manage_Kelley
  53. 53. Bloody Mary #UXintheDark | @manage_Kelley
  54. 54. #UXintheDark | @manage_Kelley
  55. 55. #UXintheDark | @manage_Kelley
  56. 56. Bloody Mary #UXintheDark | @manage_Kelley
  57. 57. 3-Fingered Willy #UXintheDark | @manage_Kelley
  58. 58. • Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
  59. 59. This is far far worse than email. (New email always shows up at the top of my inbox, where Google Wave can bring me new stuff deep down at the bottom of my inbox). It’s far far worse than Twitter (where new stuff ALWAYS shows up at top). It’s even far worse than FriendFeed, which my friends always said was too noisy. At least there when you write a comment on an item it pops to the top of the page. And, worse, when I look at my Google Wave page I see dozens of people all typing to me in real time. I don’t know where to look and keeping up with this real time noise is less like email, which is like tennis (hit one ball at a time) and more like dodging a machine gun of tennis balls. Much more mentally challenging.” #UXintheDark | @manage_Kelley GOOGLE WAVE CRASHES ON BEACH OF OVERHYPE - Robert Scoble
  60. 60. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media
  61. 61. #UXintheDark | @manage_Kelley
  62. 62. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media
  63. 63. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media
  64. 64. How Do You Turn On The #@!&% Air? You'd think a $105,000 luxury car like the new Mercedes S550, with its highly tuned suspension, seat massagers, and ultraquiet cabin, would be a joy to drive. And it is, in every way except one. Mercedes had to go and copy BMW's complex, cumbersome iDrive system, the Windows-like interface that drivers must navigate merely to play a CD or cool down the interior. Toggling from the stereo screen to the climate menu to get the AC running requires a series of twists and clicks of the controls, not to mention keeping at least one eye on the screen. Whatever happened to the button with the snowflake on it?” #UXintheDark | @manage_Kelley - David Welch, Bloomberg Business Week
  65. 65. • Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
  66. 66. • Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media
  67. 67. 3-Fingered Willy #UXintheDark | @manage_Kelley
  68. 68. Lone Survivor #UXintheDark | @manage_Kelley
  69. 69. #UXintheDark | @manage_Kelley Photo from wikipedia
  70. 70. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media
  71. 71. #UXintheDark | @manage_Kelley Image from UTest
  72. 72. #UXintheDark | @manage_Kelley Image from UTest
  73. 73. Lone Survivor #UXintheDark | @manage_Kelley
  74. 74. All that was left… #UXintheDark | @manage_Kelley
  75. 75. #UXintheDark | @manage_Kelley Image by chuddlesworth
  76. 76. #UXintheDark | @manage_Kelley Image by Bart
  77. 77. #UXintheDark | @manage_Kelley Photo by Davies + Starr
  78. 78. #UXintheDark | @manage_Kelley
  79. 79. #UXintheDark | @manage_Kelley
  80. 80. All that was left… #UXintheDark | @manage_Kelley
  81. 81. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley
  82. 82. #UXintheDark | @manage_Kelley
  83. 83. #UXintheDark | @manage_Kelley
  84. 84. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley
  85. 85. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley
  86. 86. #UXintheDark | @manage_Kelley Image by newsclip
  87. 87. #UXintheDark | @manage_Kelley Image by nina-boesch
  88. 88. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley Recommended Reading Why We Fail by Victor Lombardi UX Story Tellers edited by Edited by Jan Jursa, Stephen Köver and Jutta Grünewald Credits Campfire Slide Background Photos by Chris Zielecki and Andreas Köberle Fonts KG Ten thousand reasons and Trebuchet Continue telling your story at UXintheDark.tumbler.com or tweet #UXintheDark

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