• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Your Message is my Mission
 

Your Message is my Mission

on

  • 938 views

This interactive portfolio contains samples of my work in political campaigns

This interactive portfolio contains samples of my work in political campaigns

Statistics

Views

Total Views
938
Views on SlideShare
933
Embed Views
5

Actions

Likes
0
Downloads
7
Comments
0

3 Embeds 5

http://www.linkedin.com 3
http://www.slideshare.net 1
http://www.lmodules.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Your Message is my Mission Your Message is my Mission Presentation Transcript

    • COMMUNICATIONS CAMPAIGN GRAPHICS AND CONSULTING YOUR MESSAGE IS MY MISSION PREVIOUS PAGE
    • M y father worked for the City of Newark, New Jersey in the 1970s and 80’s under Mayor Kenneth Gibson. I used to get up at 6:00 am on election day to work the polls with my dad. We talked about politics, and how important it was in peoples lives. I would listen to him telling stories about local politics, stories about what went on in those smoke-filled back rooms, stories the newspapers didn’t print. As a graphic artist I sometimes created campaign flyers for municipal contests, but I focused on a career in marketing and advertising. WHAT I DO My involvement in hometown political campaigns intensified. Over 15 years my reputation HOW I DO IT grew from being a graphic designer to a political consultant with a aggressive, game- changing approach to advertising and direct mail campaigns. My print campaigns inspired the troops and infuriated the opposition. There were threats by candidates who found my campaigns a bit too hard-hitting. But we got results. I don’t believe in sleazy political attacks that cheapen public discourse and insult the voter’s intelligence. I do believe in drawing a clear distinction between my client and his opponent within the truth. I believe in a rapid-response approach to any accusation or attack on my client. I never, as the saying goes, bring a knife to a gunfight. My most notable campaign was the 2002 mayoral election battle between Councilman Cory Booker and Mayor Sharpe James. The bruising race drew national attention; my communications campaign for the challenger made an impact that almost upset the powerful incumbent. The 2006 race saw a historic sweep of the entire Booker slate into office largely due to a targeted print campaign I created. The following pages contain samples of campaign materials I have created for my clients. Each section contain samples for each phase of a typical campaign, with a brief narrative. CLICK TO SEE PREVIOUS PAGE NEXT PAGE
    • KEITH ROYSTER CAMPAIGN GRAPHICS AND COMMUNICATIONS ROLL OUT This poster and campaign identifiers were part of a presentation to announce Cory Booker’s run for Mayor in 2006. The slogan “Our City, Our Future, Our Time” was written to counter the notion that Cory was “an outsider”. The movie poster look was intended to break away from the conventional layout most campaign posters have. PREVIOUS PAGE NEXT PAGE
    • KEITH ROYSTER CAMPAIGN GRAPHICS AND COMMUNICATIONS ROLL OUT This piece for a slate of 28DISTRICT Democrats For Change th Endorsed by: candidates for the New Jersey Essex County Executive Joseph DiVincenzo Senate and Assembly. The Newark Mayor Cory A. Booker piece contains their bios, Irvington Mayor Wayne Smith endorsements and voting Belleville Mayor Ray Kimble Bloomfield Mayor information in one mailing. Ray McCarthy Members of the Four Communities’ Councils and Boards of Education Essex County Board of Freeholder President and Newark Central Ward Democratic Chair Blonnie Watson Belleville Democratic Chair and First Ward Councilwoman Marie Strumolo Burke Bloomfield Democratic Chair Peter Strumolo For New Jersey Senate For New Jersey Assembly For New Jersey Assembly • Vice President, Essex County Freeholders • Committed to continuing and building on the legacy of her late husband • Serving residents as Irvington Councilman and Essex County Freeholder The Hon. Donald K. Tucker to address their needs in housing, education, health, recreation and • Former 2 term Assemblyman quality of life • Executive Director of The Centre Inc. (Day Care/Child Care/Senior facility) • Supports continuation of Educational Programs for students through • Worked to increase open space and recreational facilities for kids continued increases in funding for districts • Actively working to insure the safety and education of our children and providing proper senior services • Represented Block Associations in Irvington in the Anti- Crime Ceasefire • Will continue to work with local mayors, elected officials, community and Safe Haven Initiatives groups, and citizens to improve quality of life issues and problem solving • District Leader in Newark South Ward, District 46 • Working with the Board of Education to maintain Abbott funding • Has championed causes for families and children for over 30 • Active member of the NAACP mandates for school facilities years (safer neighborhoods, better schools, new state of the art crime • Deaconess at The First Baptist Church in Nutley, NJ lab, and against gang violence) • When elected, will serve in ONE elected office utilizing over 20 years • Newark resident since 1966 of legislative experience and good working relationships with mayors, • Supports tax rebates to be directly paid to senior citizens and • Retired from Newark Housing Authority as Assistant Director municipal officials, community organizations and citizens individual taxpayers On June 5th • Vote Essex County Democratic Party, Inc. Paid for by the 28th District Democrats, R Hasan, Treasurer PREVIOUS PAGE NEXT PAGE
    • KEITH ROYSTER CAMPAIGN GRAPHICS AND COMMUNICATIONS INTRODUCTION These two opening handouts introduced a young challenger to the ward she would lead, Newark, New Jersey 07102 60 Park Place Dana Rone Find out how you can help make a change in our community. Together we can bring the Central Ward back. beating her better-known Call 1-973-242-3001 Tired leadership should retire. A Life of opponent . The handouts Achievement highlighted the lack of leader- and Service B ship in the ward, and the orn and raised in the City of Newark, Dana Rone is a product of Newark’s public housing and public school challenger’s willingness to systems. Dana is a well-known advocate for low-income housing residents and over 44,000 children who receive their educa- fill that gap. tion in the Newark Public school system. Dana is a graduate of Arts High, one of the district’s most successful magnet E F schools, and St. John’s University (Staten CENTRAL Island Campus) where she majored in computer science and mathematics. WARD In 2000, Dana was elected to the Newark LEADERSHIP Public school board and ran for the Newark City Council as a member of the Booker Team for Reform in 2002. In 2003, Dana was reelected to the Newark Public School Board, receiving approximately 11,000 votes. She made history by receiving It’s time for more votes than any candidate in a school board election in New Jersey. Dana is now a consultant for Excellent new energy, passion and ideas Paid for by Booker Team for Newark, Elnardo Webster II, Treasurer Education for Everyone, where she fights for the right of urban children to receive in our community. the thorough and efficient education the state constitution demands, and increased options and competition, via school choice, to improve public education in the state’s 31 Abbott Districts. CLICK TO SEE PREVIOUS PAGE NEXT PAGE
    • KEITH ROYSTER CAMPAIGN GRAPHICS AND COMMUNICATIONS INTRODUCTION The lack of leadership in Newark’s South ward created It’s time for a in the South Ward. www.oscarsjamesii.com and find out South Ward. how you can make a difference in the Call 973-645-1557 now or go to It’s time for a New Voice in the South Ward. www.oscarsjamesii.com and find out South Ward. how you can make a difference in the Call 973-645-1557 now or go to It’s time for a New Voice WHERE IS OUR LEADERSHIP Newark, New Jersey 07108 555-557 Clinton Avenue an opening for an effective New Voice IN THE SOUTH WARD? mailer for a young challenger hip New Leadership to defeat an entrenched New Ideas machine. Ward. in the South Ward. Meet Oscar James II: a fresh voice for change in our community. outh Ward had a voice It’s time the South Ward had a voice lling to say, “Enough is in City Hall willing to say, “Enough is too long we have been Enough”. For too long we have been ur own homes, afraid prisoners in our own homes, afraid reets at night. Oscar to walk the streets at night. Oscar oice. James is that voice. swers, not more tired It’s time for answers, not more tired need to restore law and excuses. We need to restore law and ommunity. Personal order in our community. Personal ost important priority safety is the most important priority ard today. in the South Ward today. s the fresh leadership Oscar James is the fresh leadership le to take up the fight willing and able to take up the fight in the South Ward. We against crime in the South Ward. We e able to create better need someone able to create better our children and get recreation for our children and get we need to encourage the resources we need to encourage wth for our citizens. economic growth for our citizens. U.S. POSTAGE PERMIT # 398 someone able to And, we need someone able to NEWARK, NJ BULK RATE owntown to save the represent us downtown to save the PAID South Ward. the fresh voice we need Oscar James is the fresh voice we need one in the South Ward. to get things done in the South Ward. CLICK TO SEE PREVIOUS PAGE NEXT PAGE
    • KEITH ROYSTER 07102 CAMPAIGN GRAPHICS AND COMMUNICATIONS New Jersey Newark, ISSUES 60 Park Place C-23 VOTE LINE The violence in Newark’s Central Ward made this hard- In 2005, hitting mailer an effective tool 100 Newarkers Who’s Next? in the challenger’s bid for the were murdered on our streets. council seat. on our streets. were murdered Who’s Next? 100 Newarkers In 2005, VOTE LINE C-23 60 Park Place Newark, New Jersey 07102 The Central Ward has many children, but none to spare. It is time to take back our streets. PREVIOUS PAGE NEXT PAGE
    • KEITH ROYSTER CAMPAIGN GRAPHICS AND COMMUNICATIONS ISSUES This direct mailer was created in 2002 to bring attention to It’s Time To Put The Newark City Council THE NEWARK CITYCity Council’s the Newark ON A DIET. THEY SPEND TOO lavish spending habits at the THEY DO TOO taxpayer’s expense. The anti- incumbent piece drew wide AND THEY HAVE resulted in some attention and BEEN GETTING TOO WITH IT FOR councilmembers losing their ENOUGH IS ENOUGH seats. Friends of Cory Booker P.O. Box 200334 Riverfront Plaza Station Newark, New Jersey 07102 They get free food, cell phones, fruit baskets and big, fat paychecks. You get the tax bill that pays for it all. On May 14, lets cut the fat in City Paid for and authorized by Booker Team for Newark, Elnardo Webster II, Esq., Treasurer Hall. CLICK TO SEE PREVIOUS PAGE NEXT PAGE
    • KEITH ROYSTER CAMPAIGN GRAPHICS AND COMMUNICATIONS ISSUES This graphic flyer underscores the desperate plight of pub- lic housing residents and the When Sharpe James and Harold Lucas strategy of holding the mayor take money from public housing and spend it on the downtown arena... responsible for the horrific condition of public housing ...who because of his position on the suffers? new arena. Once again, the needs of the poor and helpless are ignored while the mayor and housing authority director do what they please. Sharpe James and Harold Lucas raided $4 million from the voucher fund to buy landed needed for the downtown arena project, according to the federal Department of Housing and Urban Development. As children are forced to eat and sleep with rats and roaches, Housing Authority director Harold Lucas spends $1 million on the renovation of his offices, which include a plasma television, while laying off 84 people. Sharpe James has no problem with the mismanagement of resources for Newark’s most helpless citizens. It’s time to put an end to this abuse of our children and families. To clean out the rats from public housing, the ones at the Newark Housing Authority must go first. PREVIOUS PAGE NEXT PAGE
    • KEITH ROYSTER CAMPAIGN GRAPHICS AND COMMUNICATIONS ISSUES This mailer targeted public housing residents to vote for Stop The Newark Newark, New Jersey 07102 60 Park Place Booker Team For Newark Land Grab Now. Newark Housing Residents need to deserve. With the Booker Team in be treated with the respect they City Hall, they’ll get it. a mayoral candidate who pledged to improve their poor living conditions. A promise from Cory Booker to Newark Housing Authority residents: “Newark Housing residents have a right to live in safe and sanitary conditions. With the Booker Team in City Hall, they’ll get it.” PREVIOUS PAGE NEXT PAGE
    • KEITH ROYSTER CAMPAIGN GRAPHICS AND COMMUNICATIONS UPBEAT This mailer was sent in the closing stages o the Newark Vote for Change on June 13. in the South Ward. Let’s finish the job we started Newark, New Jersey 07108 555-557 Clinton Avenue municipal campaign to end on a positive note after a contentous race. Paid for by Booker Team for Newark, Elnardo Webster II, Treasurer CLICK TO SEE PREVIOUS PAGE NEXT PAGE
    • KEITH ROYSTER CAMPAIGN GRAPHICS AND COMMUNICATIONS UPBEAT The mailer was created as part of a GOTV effort at the end of the campaign. BEASLEYTUCKERCAPUTO mailerIdeas.indd 1 5/30/07 4:12:35 PM BEASLEYTUCKERCAPUTO PREVIOUS PAGE NEXT PAGE
    • KEITH ROYSTER CAMPAIGN GRAPHICS AND COMMUNICATIONS AGGRESSIVE This mailer which exposed the incumbents’ plan to create a Find out how you can help make a change in our community. Call 1-973-733-2006 Let’s vote for leadership all Newarkers can trust. Newark, New Jersey 07102 60 Park Place Booker Team For Newark The Sharpe James and Charlie Bell $50 million slush fund after SCHEME MACHINE their defeat at the polls. Paid for by Booker Team for Newark, Elnardo Webster II, Treasurer They’re using $50 Million of your money to fund their retirement account. PREVIOUS PAGE NEXT PAGE All contacts are CONFIDENTIAL ria will be used to decide who gets help? Why have the city's past e-mail flanaganjf@njdcj.org They didn't even ask the basic questions. For example: What crite- © 2006 NJ.com All Rights Reserved.
    • KEITH ROYSTER CAMPAIGN GRAPHICS AND COMMUNICATIONS AGGRESSIVE The mailer was designed to It’s Followership. Star-Ledger cameras caught Newark Council members following This isn’t leadership... Sharpe James to the Governor’s office to propose an illicit deal for $50 million with no real plan how to spend our money. These Newark City Council members have always followed Sharpe James because they have no vision of their own. It’s time we elected a council with courage and integrity. On May 9, Let’s Elect Leaders...not followers. Booker Team for Newark This isn’t leadership... 60 Park Place Newark, New Jersey 07102 create a distinction between It’s Followership. the incumbents and the slate of candidates who eventu- ally defeated them in a clean sweep. Star-Ledger cameras caught Newark Council members following Newark, New Jersey 07102 60 Park Place Booker Team for Newark Sharpe James to the Governor’s office to propose an illicit deal for $50 million with no real plan how to spend our money. These Newark City Council members have always followed Sharpe James because they have no vision of their own. It’s time we elected a council with courage and integrity. On May 9, Let’s Elect Leaders...not followers. PREVIOUS PAGE NEXT PAGE
    • YOUR MESSAGE CAN BE MY NEXT MISSION If your next campaign can use my services, please give me a call at 201-693-7449 or send me an e-mail at keithroyster@netzero.com. PREVIOUS PAGE