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my interactive p[ortfolio in pdf file format

my interactive p[ortfolio in pdf file format

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    09 Presentation 09 Presentation Presentation Transcript

    • KEITH ROYSTER RESUME PORTFOLIO CONTACT
    • My Resume Capabilities and Goals Objective: To serve in a senior creative management position
    • My Resume Capabilities and Goals Objective: To serve in a senior creative management position Qualified by: Over 10 years experience as a Creative Director for multi-billion dollar corporations
    • My Resume Capabilities and Goals Objective: To serve in a senior creative management position Qualified by: Over 10 years experience as a Creative Director for multi-billion dollar corporations Experience includes: Personnel Management, Presentations, Brand Management, Design, Copywriting, Illustration and Production
    • My Resume Capabilities and Goals Objective: To serve in a senior creative management position Qualified by: Over 10 years experience as a Creative Director for multi-billion dollar corporations Experience includes: Personnel Management, Presentations, Brand Management, Design, Copywriting, Illustration and Production Background in: Businesss to Business, Consumer, Direct Response, Ad Agency and In-house Creative
    • My Resume Capabilities and Goals Objective: To serve in a senior creative management position Qualified by: Over 10 years experience as a Creative Director for multi-billion dollar corporations Experience includes: Personnel Management, Presentations, Brand Management, Design, Copywriting, Illustration and Production Background in: Businesss to Business, Consumer, Direct Response, Ad Agency and In-house Creative Expertise in: Photoshop, Illustrator, InDesign, iLife, PowerPoint, Dreamweaver…and more
    • Diversity Ad Empowerment Campaign Objective: Create an ad that speaks to KPMG’s values of inclusion in the workplace. © 2008 KPMG LLP, a U.S. limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. KPMG is an Affirmative Action, Equal Opportunity Employer, M/F/D/V. Solution: This ad captures the notion that regardless of disability, KPMG is willing to recognize achieve- ment without regard to physical impairment. The message is that KPMG allows anyone to achieve their potential. NEXT PAGE4 We see abilities, not disabilities. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nullam dignissim urna et est. Pellentesque habitant morbi tris- tique senectus et netus et malesuada fames ac turpis egestas. Fusce lorem. Donec sapien. Phasellus sollicitudin, orci sit amet dignissim fringilla, turpis velit blandit tortor, ac hendrerit tortor magna et neque. Suspendisse tortor nisi, semper sodales, sodales nec, ornare et, diam. ras ut leo accumsan nisl posuere tempus. Proin mattis venenatis lacus. Curabitur at neque sed neque porta auctor us.kpmg.com
    • Workplace Empowerment Diversity Campaign Objective: Develop a kickoff ad for KPMG’s new disabilities © 2008 KPMG LLP, a U.S. limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. KPMG is an Affirmative Action, Equal Opportunity Employer, M/F/D/V. program for employees and their families. Solution: This ad takes an supportive but not condescending view of employees with disabilities in the work- place. The ad positions KPMG as a place where people with disabilities can be treated with the respect they deserve. NEXT PAGE4 3PREVIOUS PAGE Disability KPMG fosters a work envi- ronment that recognizes peopleof all abilities. Our culture of respect and inclu- isn’t destiny. sion strives to ensure that all partners and employees feel valued and treated fairly. We established the KPMG Disabilities Network to raise awareness about the unique needs and talents of individuals with disabilities, including providing guidance about the impact that dis- abilities can have on families as well as individuals. At KPMG, we recognize abili- ties, not disabilities. And we value the differences that make us unique. us.kpmg.com
    • Corporate Transparency Technology Cost Containment Objective: Develop an ad that positions KPMG as a partner © 2008 KPMG LLP a U.S. limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. , in finding solutions to reduce skyrocketing IT costs. Solution: The abstract visual of a man peering over a maze symbolizes the solution to a common business problem of reigning in costs by examining the process how IT purchasing decisions are made. NEXT PAGE4 3PREVIOUS PAGE Not getting transparent returns on your IT costs? We can help clear things up. Overseeing your organization’s growth, governance, and performance starts with a clear vision of how well your IT efforts are stacked up. Which is where KPMG’s IT Advisory comes in. Our professionals can help you develop a series of logical and strategic initiatives that respond to your goals. This can mean sustainable value for your technology. And greater clarity about how well you’re doing. For more information, contact Richard Anderson, National Service Leader for IT Strategy and Performance, at 212-872-5588 or richardanderson@kpmg.com. us.kpmg.com 071203_FAD_ITSP_FEI_v12.indd 1 3/31/08 2:13:37 PM
    • Dr. Martin Luther King, Jr. Tribute Annual Celebration Campaign Objective: Design an announcement for an upcoming Dr. Martin Luther King Jr. Holiday celebration in the City of Newark. Solution: Using a photograph of Dr. King during his visit to Newark, making the announcement relevant to Newarkers. Adding a sepia tone to the photo- graph gives the campaign a warm, nostalgic look. NEXT PAGE4 3PREVIOUS PAGE
    • Holocaust Observance Newark’s Annual Memorial Program Objective: Develop an awareness campaign for Newark’s annual holocaust observance program. The City of Newark Annual Holocaust Observance Solution: 4.25.07 Using the visual of a single candle memorializes the victims of genocide. The headline and copy serve as a call to remember the victims. NEXT PAGE4 Remember the Past 3PREVIOUS PAGE For the sake of the Future Attend the Newark Holocaust Observance Wednesday, April 25, 2007 The Newark Holocaust Observance will be held on April 25th at 12:30 at Deliverance Evangelistic Center (the original Temple B’nai Abraham) at 826 South 10th Street in Newark. Free Parking Available We will honor the millions of victims of Nazi genocide in Europe from 1933 to 1945. Please R.S.V.P. The Newark Annual Holocaust Observance obligates us at 973-733-8004 to focus not only on memorializing those who were killed. It offers us a lesson that remembrance should also be an act of hope. Your support of this event will be crucial to its success and your participation will ensure future generations “never forget”. holocaustflyer.indd 1 4/19/07 2:04:55 PM
    • Public Service Billboard Children’s Healthcare Advocacy Objective: Produce a billboard promoting the need for children’s health care under the new QLife brand Solution: The visceral impact of a screaming child is balanced by a scornful headline, denouncing an inadequate health care system. QOL Billboard 2/21/07 1:35 PM Page 1 The approved layout takes a more direct approach Our Children Have in the message, positioning children’s health care as an entitlement to all children. The reference to a Right to Quality The Children’s Bill of Rights reinforces the idea. The photo of an engaging child puts a human face Health Care on an abstract concept. Finally, the QLife logo is positioned prominently in the layout. The Children’s Bill of Rights Hon. Cory A. Booker, Mayor Maria Vizcorrondo NEXT PAGE4 Director of Child & Family Well-Being 3PREVIOUS PAGE
    • It is time to take back our streets. The Central Ward has many children, but none to spare. Political Direct Mail 07102 New Jersey Campaign mailer addresses crime Newark, 60 Park Place Objective: Create a direct mail campaign piece for a In 2005, candidate running on a platform of crime 100 Newarkers Who’s Next? reduction. were murdered on our streets. Solution: Using the statistic that there were 100 murders in Newark in 2006, the approach was to make it personal to the reader, while creating the need for a call to action. on our streets. NEXT PAGE4 were murdered Who’s Next? 3PREVIOUS PAGE 100 Newarkers In 2005, 60 Park Place Newark, New Jersey 07102 The Central Ward has many children, but none to spare. It is time to take back our streets.
    • Corporate Brandmark Training Center Identifier Objective: Develop a brandmark for KPMG’s new conference center for learning and thought leadership. The mark would be used for everything from outdoor signage to note pads. Solution: The approved design visually depicts a “center” of learning while using negative space to illustrate a “pinnacle” of higher learning. The shape and color of the brandmark is scalable to any possible media application. NEXT PAGE4 3PREVIOUS PAGE
    • Brandmark Applications The brandmark was applied to the three divisions of the Center for Career Development. NEXT PAGE4 3PREVIOUS PAGE
    • Entertainment Website Brandmark for internet service Objective: Create a brandmark for website which advertises entertainment events . Solution: A visual link between a movie ticket and a stylized button represents a simple solution for this online brandmark. NEXT PAGE4 3PREVIOUS PAGE
    • Holocaust Observance Newark’s Annual Memorial Program Objective: Develop an identifying brandmark for Newark’s annual holocaust observance program. Solution: Using the visual of a single candle memorializes the victims of genocide. The headline and copy serve as a call to remember the victims. NEXT PAGE4 3PREVIOUS PAGE
    • Talk Radio Washington D.C. Radio Network Objective: A brandmark for a chain of talk radio stations headquartered in Washington. Solution: A stylized microphone combined with red and blue text represents a simple solution that cap- tures the tone of the business. NEXT PAGE4 3PREVIOUS PAGE
    • Quality of Life Community Initiative Brandmark Objective: Create a brandmark for the city of Newark which conveys theadministration’s concern for the quality of life in Newark’s troubled neighborhoods. Solution: The Qlife brandmark becomes the lynch pin for the campaign’s look and feel. The mark consists of a parent and child - building blocks of a com- munity - and the new administration’s focus for this awareness campaign. NEXT PAGE4 3PREVIOUS PAGE
    • Quality of Life Icons Brandmark Application The five pillars of the Newark administration under the Qlife brandmark are represented as icons which will appear in print and online. NEXT PAGE4 3PREVIOUS PAGE
    • Money Transfer Brandmark for financial wire service Objective: Create a brandmark for a money transfer service which uses ATM machines to send and receive money without using a bank account. Solution: Bright fun colors and loud typography convey an easy, casual approach to the reader consistent with the brand name. NEXT PAGE4 3PREVIOUS PAGE
    • Global Thinktank Washington D.C. Research Objective: Create a brandmark for a global policy research institute based in Washington, D.C. Solution: Using a stylized globe as the icon with a classic typographic treatment, the new brandmark captures the international look and feel the client wanted for his website (bottom left). NEXT PAGE4 3PREVIOUS PAGE
    • Thought Leadership Brochure Lending Crisis Whitepaper Objective: Create a thought leadership brochure that explains the current mortgage lending crisis. Solution: The cover image depicting the tensions and issues faced by lending institutions in the current climate is compelling enough to get the reader’s attention. FINANCIAL RISK MANAGEMENT Similar images compliment the content in this Tax Considerations examination of todays’ lending crisis. of Modifying REMIC-Held NEXT PAGE4 Mortgages 3PREVIOUS PAGE By Carol Schwartz AdvISoRy
    • Financial Crisis Whitepaper Thought Leadership Collateral Objective: Produce a brochure that explains the international banking crisis without sensationalizing the problem, but gets the point across in an effective way. Solution: The cover image of a solitary child in front of a suburban home puts a human face on a financial FINANCIAL RISK MANAGEMENT problem of global proportions. Responsible Lending: NEXT PAGE4 Back to Basics 3PREVIOUS PAGE By Linda H. Gallagher and Amy S. Matsuo AdvISoRy
    • Political Consulting Website Annual Celebration Campaign Objective: Create a website to advertise my services as a political consultant. Solution: The website (yourmessageismymission.com) was designed with darker colors for a more aggressive feel. The tagline assures potential client that they will have an advocate who will fight for them. NEXT PAGE4 3PREVIOUS PAGE
    • KEITH ROYSTER 201.693.7449 e-mail: keithroyster@netzero.com www.keithanthonyroyster.com