The Strategic Value of Prototypes Our approach to prototyping was developed by designers, engineers and technicians to provide the kind of prototype parts they want and need as essential tools in product development. The goal of this group then was to support the company in being first to market with emerging technologies. Our design team wrapped these technology products in well- considered, well-executed industrial design and mechanically engineered solutions all way before injection molding tooling was ordered. This prototyping capability became a critical tool to the development of the larger company’s reputation as a true technology innovator.The team’s normal approach was to attend a trade show with a dozen operating products intheir enclosures running reliably before the first dollar was spent on steel production tooling. Thecompetition always wondered how we did it.Prototypes and product models serve the strategic needs of a product producing company. Ideasare proven or disproven with good models. Approaches are evaluated with little speculation.Prototypes are developed to answer questions. Consider this truth: Prototypes tell the benefitsand results of your product development process to executives like no PowerPoint slide deckever could. A slick video you uploaded to YouTube two hours before the meeting cannot hold acandle to a quality prototype. The company stakeholders and decision makers can hold andtouch the product or concepts when you use a good prototype. The comprehensive tactile andvisual experience gives those stakeholders all the information they to go ahead. It might even beeasier to get a good prototype. Your win in-the-boardroom plan may require a bit more planningto use a prototype.The FLIP video you made at home or CAD animation you let run overnight is a great presentationtool and perfect for the next phases of excellent product development but nothing beats a goodprototype in the hands of the execs. In face this is the time to get feedback and some pictures.When presenting the next steps to your internal team it will not hurt to have a picture of the CEOor chairman holding the product prototype.
Team Communication, Decisions and SpeedThe most effective communication tool in product development may require the fewest words.Prototypes or models prove their value in a project team reviews and again later when an ideaneeds to be sold to decision makers. When the time comes to make to validate a concept, usemodels to make an effective evaluation. You can’t hold a CAD file and neither can an executive.When a team of seasoned professionals needs to accelerate its product development processthey use prototypes. The quickest path to a quality product is to prototype early – prototypeoften. The quickest path to developing a performance product is to prototype several levels ofprototypes.
Objet Prototype - Turn Around Time - HoursUse Rapid Prototypes early in the process, cast resin prototypes later in the process. Thequickest path to cost reduction is to prototype often. Extending time between prototypingextends the product development process. Models and prototypes help decisions to be madewith confidence, clarity and speed. Time out of market is usually the most expensive failure aproduct development team can make. A good prototyping plan can help get your product to themarket faster.Get to Know Your CustomerIf you need to question a marketing executive’s assumptions, use a model. If you need to gaugea customer’s actual response to a product before committing to steel tooling, use a prototype ormodel. If you don’t need to do this, how do you know if you are making the right decision? If youneed genuine, valuable feedback from a focus group, use well-executed models. If productreviews with individuals are your approach, use quality models.
Hand Finished and Painted Objet Models (2) for Trade ShowBusiness executives are evaluated on the good, timely decisions they make. Developingproducts customers want and need is essential. Help gain the insights you need and find theflashes of inspiration required to get ahead by getting models in front of customers early. Beinnovative by knowing how your customers think and what they really need. Observe theirreaction and the way they handle your product way before you commit big money to tooling.Prototype as early as possible and get these models into the hands of your customers. Learnwhat they think. Learn what they expect. Get into their heads and find those unmet andunarticulated needs. Become the executive with the ideas that sell and have real traction in themarket. Innovate smartly.The Secret of Design Executives and EntrepreneursConcepts always need to be sold. Without the right tools you may Selling the idea to a decisionmaker is done most effectively with a model. CAD renderings and visualizations are great, butwhen your reputation is on the line, when you need to build confidence in your concept, showupper management a model. Many successful companies use Planet Proto prototypes andmodels to attend a trade show before tooling is ordered. Many Planet Proto customers order 8to 10 sets of models to fill with their components and take to a trade show. The quality of amodel shows the effectiveness of your design process.
Materials after a marketing meeting on a new Law Enforcement Related Device - Planet Cast Prototype Qty: 7Quantities of your product on display and working demonstrate that your entrepreneurialcompany can make it happen and with confidence. Is there anything more important to aninvestor than confidence? Give them that confidence with a high-quality model or quick (rapid)prototype.Planet Proto is a web-based system developed to provide high-quality parts and assemblies to alarger marketplace. We know the critical importance of being on-market, on time with yourproduct. Use Planet Proto to leverage 20-plus years of prototyping and rapid prototypingexperience for your project. If you have questions about how to best use prototyping and modelsto get ahead, call The Planet 1-877-34PROTO (1-877-347-7686).For Industrial design, product engineering, prototyping, CNC machining and product launchmarketingContact: Keith Savas 256-705-6172Inergi front Desk: 256-704-7700Planet Proto is a business group of Inergi, Inc.