CATCH green wave

catch the wave

green events are gaining momentum

who’s leading?

survey says: 7% think the environmental impact of their event is so small it isn’t necessary to do anything

20% don’t know what to do ?

50% strive to be environmentally conscious and reduce, reuse and recycle

10% do as much as they can

13% lead by example

1% of race participants don’t even think about environmental issues data courtesy Athletes for a Fit Planet

50% “do what they can” 8% are fanatics data courtesy Athletes for a Fit Planet

94% would choose an environmentally friendly event, with everything else being equal data courtesy Athletes for a Fit Planet

81% would pay more to participate in an environmentally friendly event data courtesy Athletes for a Fit Planet

buckets of concern

photo courtesy zevenheuvenloop

not just a number company! fy2008 recycling: 66,634 tons landfill space saved: 199,902 cubic yards trees saved: 1,132,776 oil saved: 25,320,886 gallons energy saved: 266,535,640 kWh water saved: 466,437,370 gallons

tyvek recycling

case studies: Heatsheets recycling pilot Nike Women’s Marathon Nike+ Human Race Reach The Beach Relay

photo courtesy ReSporting.org

coulda: runner awareness building TNT, co-sponsor and vendor involvement elevated signage

shoulda: black bags for trash clear bags for recyclables BioBags for compostables

woulda: sell re-used banner bags address sacred cows work more closely with city

2 reusable recycling bags/team +recycling stations @ exchanges = 1 ton of recycling (2.5 tons of trash) data courtesy Athletes for a Fit Planet

380 vehicles (~12-15 mpg) x400 miles/vehicle =125 tons of co2 data courtesy Athletes for a Fit Planet

what’s next?

photo courtesy Athletes for a Fit Planet

BYOB photo courtesy ReSporting.org

1 - develop a plan and objectives 2 - measure progress 3 - publicize and educate

CATCH green wave

by KeithPeters on Nov 06, 2008

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CATCH green wave — Presentation Transcript