catch
the wave

green
events
are
gaining
momentum

who’s
leading?

survey says:
7% think the environmental
impact of their event is so
small it isn’t necessary to do
anything

20% don’t know what to do ?

50% strive to be environmentally
conscious and reduce, reuse and
recycle

10% do as much as they can

13% lead by example

1% of race participants don’t
even think about
environmental issues
data courtesy Athletes for a Fit Planet

50% “do what they can”
8% are fanatics
data courtesy Athletes for a Fit Planet

94% would choose an
environmentally friendly event,
with everything else being
equal
data courtesy Athletes for a Fit Planet

81% would pay more to
participate in an
environmentally friendly event
data courtesy Athletes for a Fit Planet

buckets of concern

photo courtesy zevenheuvenloop

not just a number company!
fy2008 recycling: 66,634 tons
landfill space saved: 199,902 cubic yards
trees saved: 1,132,776
oil saved: 25,320,886 gallons
energy saved: 266,535,640 kWh
water saved: 466,437,370 gallons

tyvek recycling

case studies:
Heatsheets recycling pilot
Nike Women’s Marathon
Nike+ Human Race
Reach The Beach Relay

photo courtesy ReSporting.org

photo courtesy ReSporting.org

coulda:
runner awareness building
TNT, co-sponsor and vendor
involvement
elevated signage

shoulda:
black bags for trash
clear bags for recyclables
BioBags for compostables

woulda:
sell re-used banner bags
address sacred cows
work more closely with city

2 reusable recycling bags/team
+recycling stations @ exchanges
= 1 ton of recycling
(2.5 tons of trash)
data courtesy Athletes for a Fit Planet

380 vehicles (~12-15 mpg)
x400 miles/vehicle
=125 tons of co2
data courtesy Athletes for a Fit Planet

what’s next?

tips

photo courtesy Athletes for a Fit Planet

photo courtesy Athletes for a Fit Planet

photo courtesy Athletes for a Fit Planet

photo courtesy Athletes for a Fit Planet

photo courtesy Athletes for a Fit Planet

BYOB
photo courtesy ReSporting.org

1 - develop a plan and objectives
2 - measure progress
3 - publicize and educate