Haemophilia Corporate identity design proposal
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Haemophilia Corporate identity design proposal

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A series of design ideas developed for a haemophilia support organisation. This organisation has a network and links with a group of community & A&E hospitals in a particular region. The design task ...

A series of design ideas developed for a haemophilia support organisation. This organisation has a network and links with a group of community & A&E hospitals in a particular region. The design task was to create a concept which does not display any references of blood or other medical visual elements. A number of different ideas was developed and the organisation name has been modified so this project can be shared online. http://keithmckenzie.weebly.com/haemophilia.html

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Haemophilia Corporate identity design proposal Presentation Transcript

  • 1. A creative project for a local Haemophilia organisation Corporate identity & Presentation design proposals
  • 2. � Main index Corporate Identity & presentation design proposals:for a Haemophilia organisation Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Design Exploration Introduction Idea 6 Idea 7 Ideas at a glance
  • 3. Introduction Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 4. Introduction The following pages shows how one of the logo option could be used and how it applied on to various materials and environments. The corporate design example shown on the is presentation includes: Main identity (including the visual designs) Identity in main colours,monochrome,in reverse and using different colour backgounds Diagram featuring the local hospitals linked within the network Stationery Information and promotional materials This corporate design proposal was for a local haemophilia organisation. Due to the project is subject to approval the organisations title name has been altered Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 5. Corporate Identity & presentation design proposals:for a Haemophilia organisation Design Exploration
  • 6. Design exploration The task was to develop a new corporate design for a local Haemophilia organisation. The organisation is a support network with links with selected local hospital within a larger regional area. As part of the project the concept be modern,lively and attractive. For creating the design I approach this be not showing and obvious signs of blood and related medical issues or concepts.So instead, designs was developed based on the network of services and other elements such as connectivity. Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 7. Ideas 1 Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 8. 1 2 Haemophilia Connect Local Haemophilia Connect Local Idea 1 Presentation title i 1.Main logo in white background 2.Logo in orange background Logo Variations This identity consists of the brand name a symbol based on the self - heal plant but using different colours to the plan to avoid any negativity.The colours are selected related to a healthy strategy and sustainability. As part of this idea an additional symbol be used at a large size over photography and solid colours.This is to strengthen the symbol beyond the organisation name. i HaemophiliaConnect Local Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 9. Idea 1 Colour variations Haemophilia Connect Local Haemophilia Connect Lcoal Haemophilia Connect Lcoal Haemophilia Connect Lcoal Haemophilia Connect Local Haemophilia Connect Local Haemophilia Connect Local Haemophilia Connect Local Haemophilia Connect Local Haemophilia Connect Local Haemophilia Connect Local Haemophilia Connect Lcoal Haemophilia Connect Local Haemophilia Connect Lcoal Haemophilia Connect Local Haemophilia Connect Local Logo in full colour using various backgrounds Logo in monochrome using various backgrounds Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 10. Idea 1 Hospital diagram using the logo identity H H H Haemophilia Connect Local Connect Hospital 1 Connect Hospital 2 Connect Hospital 3 Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 11. Idea 1 Stationery Head Office Address 1 Address 2 Address 3 Town Head Office Address 1 Address 2 Address 3 Town With Compliments Press Release Head Office Address 1 Address 2 Address 3 Town Name Job totle Haemophilia Connect Local Haemophilia Connect Local Haemophilia Connect Local HaemophiliaConnect Local i 1.Letterhead 2.Press Release 3.Business card 4.Compliments slip Stationery Variations 1 2 3 4 Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 12. Idea 1 Promotional & information materials Haemophilia Connect Local Haemopilia Connect Local Haemophilia Connect Local Haemophilia Connect Local Haemophilia Connect Local Haemopilia Network South London Haemophilia Connect Local The layouts and use of images and visual designs shown is a small example of the design presentation possibilities. Haemophilia Connect Local Haemophilia Update Artilcle title Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Issue 0 July 2013 Location for a photograph or image Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 13. Ideas 2 Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 14. Idea 2 Main identity & elements i 1.Main identity in white background 2.Main identity in a background made up of horizontal solid colours 3.Main identity in a background made up of a combination of horizontal solid colours and images. This identity consists of the brand name a symbol inside the word HAEMOPHILIA as the letter“O” the symbol on this idea is similar to the idea one design and is also based on the self - heal plant but this one is more simplified compared with idea one.The colours are selected related to a healthy strategy and sustainability. As part of the identity the design also consists of a large symbol design as a background with vertical rectangle filled with solid colours and photography. i ���� ����� ������������� ������� �������� � ������� �������� � ������� �������� � ���� ����� ������������� ���� ����� ������������� 1 2 3 Identity Variations Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 15. Idea 2 Colour variations Logo in full colour using various backgrounds Logo in monochrome using various backgrounds ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 16. Idea 2 Hospital diagram using the logo identity ���� ����� ������������� ������� �������� � ������� �������� � ������� �������� � ������� �������� � ������� �������� � ������� �������� � H H H ���� ����� ������������� Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 17. Idea 2 Stationery i Stationery Variations ���� ������ ������� � ������� � ������� � ���� ���� ������ ������� � ������� � ������� � ���� ���� ����������� ����� ������� ���� ������ ������� � ������� � ������� � ���� ���� ��� ����� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� 1 2 3 4 1.Letterhead 2.Press Release 3.Business card 4.Compliments slip Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 18. Idea 2 Promotional & information materials ���� ����� ������������� ���� ����� ������ ������������� ���� ����� ������ ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� ���� ����� ������������� The layouts and use of images and visual designs shown is a small example of the design presentation possibilities. ���� ������ ������ Artilcle title Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Issue 0 July 2013 ����������� ����� ������ Location for a photograph or image Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 19. Ideas 3 � Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 20. Idea 3 Main identity & elements i 1.Main identity with the icons are located next to the brand name 2.A combination of the identity and the visual design (on this version of the identity the icons are located within the visual design area) Identity Variationsi ������������������ ����� ����������� ����� � � ������������������ ����� � This identity consists of the brand name and a series of icons. The icons are related to the kind of services a person would receive at the hospitals and the activity of the network. A visual design is developed in conjunction with this identity.The concept highlights the connectivity of the range of services with the local hospitals.It was design to be bold and recognisable especially with the young people and move away from the convention style branding and design associated with medical areas. The Visual design is used in conjunction with the main identity and is mainly appear onto materials such as leaflets,newsletters and onto promotional & information materials. Information Communication Access to the services at the local Hospitals 1 2 Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 21. Idea 3 Colour variations Logo in full colour using various backgrounds Logo in monochrome using various backgrounds ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� ������������������� ����� �� ������������������ ����� �� ������������������ ����� �� Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 22. Idea 3 Hospital diagram using the logo identity ������������������ ����� � ������� �������� � ������� �������� � ������� �������� � ������� �������� � ������� �������� � ������� �������� � H H H Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 23. Idea 3 Stationery i Stationery Variations ���� ������ ������� � ������� � ������� � ���� ���� ������ ������� � ������� � ������� � ���� ���� ����������� ����� ������� ���� ������ ������� � ������� � ������� � ���� ���� ��� ����� ������������������ ����� � ������������������ ����� � ������������������ ����� � ������������������ ����� � All stationery materials shows a combination of the main identity and the three NHS trust brands associated with the network 1 2 3 4 1.Letterhead 2.Press Release 3.Business card 4.Compliments slip Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 24. Idea 3 Promotional & information materials ������������������ ����� � ������������ ������� ����� ������������ ������� ����� ������������ ������������������ ����� � The layouts and use of images and visual designs shown is a small example of the design presentation possibilities. Artilcle title Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Issue 0 July 2013 ����������� ������ ������������������ ����� � Location for a photograph or image Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 25. Ideas 4 Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 26. Idea 4 Main identity & elements ����� ����������� ������� i 1.Main logo 2.Visual design i This identity consists of the brand name with a asterisk. A visual design was also developed for this identity.This is made of overlapping curved asterisk shapes in different colours. The asterisk design was created to highlight the network activity and range of services at the local hospitals. The Visual design is used in conjunction with the main identity and is mainly appear onto materials such as leaflets,newsletters and onto promotional & information materials. 1 2 Identity Variations Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 27. Idea 3 Colour variations Logo in full colour using various backgrounds Logo in monochrome using various backgrounds ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 28. Idea 4 Hospital diagram using the logo identity ������� �������� � ������� �������� � ������� �������� � H H H ����� ����������� ������� Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 29. Idea 4 Stationery i Stationery Variations ���� ������ ������� � ������� � ������� � ���� ���� ������ ������� � ������� � ������� � ���� ���� ����������� ����� ������� ���� ������ ������� � ������� � ������� � ���� ���� ��� ����� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� 1 2 3 4 1.Letterhead 2.Press Release 3.Business card 4.Compliments slip Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 30. Idea 4 Promotional & information materials ����� ������ ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� The layouts and use of images and visual designs shown is a small example of the design presentation possibilities. Artilcle title Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Issue 0 July 2013 ����� ����������� ������� ����������� ������ Location for a photograph or image Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 31. Ideas 5 Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 32. Idea 5 Main identity & elements Heamophilia Connect Local i 1.Main identity 2.Visual design i This identity consists of the brand name and a symbol.The symbol consists of overlapping circles. The three small white circles in the symbol is related to the local hospitals linked with this network. A simplified version of the symbol using the overlapped shapes are used as a visual design. The Visual design is used in conjunction with the main identity and is mainly appear onto materials such as leaflets,newsletters and onto promotional & information materials. 1 2 Identity Variations Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 33. Idea 5 Colour variations Logo in full colour using various backgrounds Logo in monochrome using various backgrounds Heamophilia Connect Local Heamophilia Connect Local Heamophilia Connect Local Heamophilia Connect Local Heamophilia Connect Local Heamophilia Connect Local Heamophilia Connect Local Heamophilia Connect Local Heamophilia Connect Local Heamophilia Connect Local Heamophilia Connect Local Heamophilia Connect Local Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 34. Idea 5 Heamophilia Connect Local Connect Hospital 1 Connect Hospital 3 Connect Hospital 2 H H H Hospital diagram using the logo identity Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 35. Idea 5 Stationery i Stationery Variations Head Office Address 1 Address 2 Address 3 Town Head Office Address 1 Address 2 Address 3 Town With Compliments Press Release Head Office Address 1 Address 2 Address 3 Town Name Job totle HeamophiliaConnect Local HeamophiliaConnect Local HeamophiliaConnect Local HeamophiliaConnect Local All stationery materials shows a combination of the main identity and the three NHS trust brands associated with the network 1 2 3 4 1.Letterhead 2.Press Release 3.Business card 4.Compliments slip Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 36. Idea 5 Promotional & information materials HeamophiliaConnect Local HeamophiliaConnect Local HeamophiliaConnect Local Heamophilia HeamophiliaConnect Local HeamophiliaConnect Local Heamophilia Connect Local The Promotional and information materials show a combination of the main identity and the three NHS trust brands associated with the network. In addition other elements added onto these materials includes Photography and visual designs linked with the main identity The layouts and use of images and visual designs shown is a small example of the design presentation possibilities. Artilcle title Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Issue 0 July 2013 Heamophilia Connect Local Heamophilia Update Location for a photograph or image Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 37. Idea 6 Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 38. Idea 6 Main identity & elements ����� ����������� ������� i 1.Main identity 2.Visual design i This identity consists of the brand name and a symbol.The symbol consists of a pattern of circles both filled and outlines. A extended version to the symbol design into a continuous pattern are used as a visual design. The Visual design is used in conjunction with the main identity and is mainly appear onto materials such as leaflets,newsletters and onto promotional & information materials. The concept for this ideas is a visual representation of the network of services link with community,local people and society as a whole. 1 2 Identity Variations Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 39. Idea 6 Colour variations Logo in full colour only using white background Logo in monochrome using various backgrounds ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 40. Idea 6 Hospital diagram using the logo identity ����� ����������� ������� ������� �������� � ������� �������� � ������� �������� �H H H Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 41. Idea 6 Stationery i Stationery Variations Head Office Address 1 Address 2 Address 3 Town Head Office Address 1 Address 2 Address 3 Town ���� ����������� ����� ������� Head Office Address 1 Address 2 Address 3 Town Name Job totle ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� 1.Letterhead 2.Press Release 3.Business card 4.Compliments slip Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 42. Idea 6 Promotional & information materials ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� The Promotional and information materials show a combination of the main identity and the three NHS trust brands associated with the network. In addition other elements added onto these materials includes Photography and visual designs linked with the main identity The layouts and use of images and visual designs shown is a small example of the design presentation possibilities. Artilcle title Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Issue 0 July 2013 ����������� ������ ����� ����������� ������� Location for a photograph or image Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 43. Idea 7 Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 44. Idea 7 Main identity & elements i 1.Main identity 2.Symbol and colours strips as a visual design Logo Variations This identity consists of the brand name and a symbol.The symbol consists of a group circles of different sizes and colours. A simplified version of the symbol using the overlapped shapes are used as a visual design. The Visual design is used in conjunction with the main identity and is mainly appear onto materials such as leaflets,newsletters and onto promotional & information materials. This concept is about a network for all background no matter of age,size or background i����� ����������� ������� Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 45. Idea 7 Colour variations Logo in full colour only using white background Logo in monochrome using various backgrounds ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������ ����� ����������� ������� Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 46. Idea 7 Hospital diagram using the logo identity ������� �������� � ������� �������� � ������� �������� � H H H ����� ����������� ������� Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 47. Idea 7 Stationery i 1.Letterhead 2,Press Release 3.Business card 4.Compliments slip Stationery Variations Head Office Address 1 Address 2 Address 3 Town Head Office Address 1 Address 2 Address 3 Town ���� ����������� ����� ������� Head Office Address 1 Address 2 Address 3 Town Name Job totle ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 48. Idea 7 Promotional & information materials ����� ������ ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� ����� ����������� ������� The layouts and use of images and visual designs shown is a small example of the design presentation possibilities. Artilcle title Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text Artilcle title artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text artcile text ����� ����������� ������� ������Issue 0 July 2013 Location for a photograph or image Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 49. Corporate Identity & presentation design proposals:for a Haemophilia organisation Ideas at a glance
  • 50. Ideas at a glance Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 HaemophiliaConnect Local ���� ����� ������������� ������������������ ����� � ����� ����������� ������� Heamophilia Connect Local ����� ����������� ������� ����� ����������� ������� Corporate Identity & presentation design proposals:for a Haemophilia organisation
  • 51. Designed and published by Keith Mckenzie http://keithmckenzie.weebly.com