Survey Fatigue SD

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Survey Fatigue SD

  1. 1. Policy Research 101 Avoiding Survey Fatigue Keith Curry Lance Consultant RSL Research Group
  2. 2. Outline <ul><li>Strategies for avoiding </li></ul><ul><li>survey fatigue …. </li></ul><ul><li>Don’t over-survey subjects </li></ul><ul><li>Minimize respondent effort </li></ul><ul><li>Write good questions </li></ul><ul><li>Maximize communication </li></ul><ul><li>Remember to wear more than one “hat” </li></ul>
  3. 3. What Surveys Are Good For <ul><li>Cheap, efficient way to get answers to a lot of questions from a lot of people </li></ul><ul><li>Easy way to get answers to questions with predictable answers (who, what, how often) </li></ul><ul><li>Can make it possible to generalize to a larger population (depending on sampling) </li></ul>
  4. 4. Don’t Over-survey Subjects <ul><li>Coordinate the timing of your survey with others </li></ul><ul><li>Identify the largest possible pool of potential respondents </li></ul><ul><li>Sample, if at all possible, rather than surveying “anyone and everyone” </li></ul><ul><li>Avoid sampling those already sampled by others </li></ul><ul><li>Utilize multiple samples, asking each different questions </li></ul>
  5. 5. Minimize Respondent Effort <ul><li>Don’t ask questions for which there are available data </li></ul><ul><li>Make authentication easy </li></ul><ul><li>Pre-fill fields </li></ul><ul><li>Use skip sequencing </li></ul><ul><li>Make final submission easy </li></ul>
  6. 6. Write Good Questions <ul><li>Don’t ask a question because someone else did </li></ul><ul><li>Ask questions whose answers you plan to use </li></ul><ul><li>Ask only relevant demographic questions </li></ul><ul><li>Ask questions that can be answered meaningfully </li></ul><ul><li>Avoid compound questions </li></ul><ul><li>Don’t ask a survey question to promote something </li></ul><ul><li>Ask as few questions as possible to obtain needed info </li></ul>
  7. 7. Write Good Questions <ul><li>Provide structured response options </li></ul><ul><li>Use “other—please specify” as needed, but sparingly </li></ul><ul><li>Offer response options that are distinct, concrete, and jargon-free; avoid abstraction </li></ul><ul><li>Avoid asking respondents to rank long lists </li></ul><ul><li>Don’t ask respondents to “split hairs” </li></ul><ul><li>Provide scaled responses “calibrated” to question </li></ul><ul><li>Provide one all-purpose, open-ended question at the end </li></ul>
  8. 8. Maximize Communication <ul><li>Obtain permission to survey subjects, if needed </li></ul><ul><li>Involve subjects in designing the questionnaire </li></ul><ul><li>Choose pre-testers who represent subjects </li></ul><ul><li>Announce survey in advance </li></ul><ul><li>Relate survey to previous/concurrent ones </li></ul><ul><li>Guarantee confidentiality, as appropriate </li></ul><ul><li>Obtain (or claim in advance) permission to use quotes </li></ul>
  9. 9. Maximize Communication <ul><li>Estimate time needed to complete questionnaire as accurately as possible </li></ul><ul><li>If online, provide short, simple URL </li></ul><ul><li>Provide “preview” of questionnaire </li></ul><ul><li>Provide contact info for those with questions about survey </li></ul><ul><li>Announce how and when respondents will learn the survey results </li></ul>
  10. 10. Remember to Wear More Than One “Hat” <ul><li>Survey Maker </li></ul><ul><li>Survey Taker </li></ul><ul><li>… and don’t forget other stakeholders and their “hats” </li></ul>
  11. 11. Contact Information <ul><li>Keith Curry Lance </li></ul><ul><li>Consultant, RSL Research Group </li></ul><ul><li>Tel. 303 466 1860 - Mobile 720 232 5866 </li></ul><ul><li>[email_address] or </li></ul><ul><li>[email_address] </li></ul><ul><li>http:// www.linkedin.com/in/keithcurrylance </li></ul><ul><li>http://www.RSLresearch.com </li></ul>

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