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    Strategies PA Strategies PA Presentation Transcript

    • The Numbers Game Analyzing & Presenting Your Library’s Data Keith Curry Lance Consultant RSL Research Group
    • NEEDS FOR ANALYZING & PRESENTING DATA
      • Planning & marketing programs & services
      • Making management decisions
      • Evaluating performance
      • Justifying budgets
      • Doing advocacy
    • STRATEGIES
      • Taking the user’s point of view
      • Examining trends/making projections
      • Comparing libraries (to each other & to standards)
      • Putting libraries in social context
    • Taking the User’s Point of View
      • Per capita statistics
      • The market basket approach
      • The competitive market
      • The taxpayer’s perspective
    • Per Capita Statistics Pennsylvania Public Libraries Total Per Capita Visits 42,567,000 3.6 Circulation 62,766,000 5.2 Reference 8,294,000 0.7 FSCS, 2004
    • The Market Basket Approach
      • The typical PA resident pays $24.22* for public library service. In exchange, the typical resident:
      • borrowed 5 circulating books
        • Walter Isaacson’s EINSTEIN $32
        • PAULA DEEN: It Ain’t All About
        • the Cookin’ $25
      • used 2 items in the library
        • WALL STREET JOURNAL $101/year
      • received an answer to a reference question
        • DUN’S BUSINESS RANKINGS $395/year
      • If an individual had purchased only these materials, the cost would have been about $2,422.00
      FSCS, 2004
    • The Competitive Market
      • Are you getting your money’s worth?
      • The .38 cent sales tax increase will cost the average Boulder citizen about $17.00 per year.
      • For $17.00, you can buy:
        • 1/3 of a filled pothole
        • 3/4 of a ticket to the CU-Nebraska game
        • 1 extra large pizza with the works
        • 3 parking tickets
      • OR… unlimited use of an expanded public library!
    • The Taxpayer’s Perspective
      • April 30, 2007 is Tax Freedom Day!
      • US taxpayers spent Jan. 1 to Apr. 30 earning what we will pay in local, state, and federal taxes for the year.
      • Figures on local library revenue per capita and personal income indicate that residents spent just 3 hours--let’s say 8am to 11am on Jan. 1--earning the taxes that will support the state’s public libraries for the entire year!
    • Tracking Trends & Making Projections
      • Tracking year-to-year trends
      • Comparing trends
      • Indexing dollars for inflation
      • Indexing salaries for cost of living
      • Projecting future needs
    • Tracking Year-Year Trends Tool
    • Comparative Trend Analysis Example
    • Tracking Year-Year Trends Example
      • Douglas County (CO) Libraries—one of the fastest growing counties in the US
      • Trends in population growth & circulation
      • 1990-2005:
        • population: 92,000 to 225,000 (x 2.45)
        • circulation: 360k to 3.6 million (x 10)
    • Indexing Dollars for Inflation Example
      • Inflation = increased cost of the same item(s) over time
      • Your library spent $20K on periodicals in 2000, $21K in 2006
      • Average price of high school & small public library periodicals (LJ): $43 in 2000, $56 in 2006
      • 56/43=1.3, 1.36 x 20k=$26k needed
      • 21k/1.3=16.1k (value of $21k in 2000$)
    • Indexing Salaries for Cost of Living Example
      • Cost of living = variations in cost of item(s) from place to place (at same time)
      • Moving from outlying town (100) to big city suburb (110)
      • In outlying town, local librarian makes $30k
      • What salary needed in big city suburb to maintain buying power?
      • In big city suburb, equivalent salary is $33k
      • Same salary, $30k = $27.3k
    • Projecting Future Needs Examples
      • Adjustments for population, inflation
        • Eagle County Public Library “deal”
        • Taxpayers’ Bill of Rights (TABOR)
      • Projections for library prices
        • Estimating cost of first day or replacement collections
        • Price series for books, periodicals, serials
        • Price series for electronic formats & access
          • Hint: Add trend line to Excel chart of recent historical data to estimate future inflation, prices
    • Comparing Libraries
      • Identifying peers
      • Individual vs. grouped data
      • Rankings
    • Comparing Libraries Examples
      • Identifying peers (population, dollars, FTE, football teams that beat yours)
      • Rankings: state rankings, Hennen ratings
      • Percentages/grouped data: staff & materials as % of total operating expenditures
      • Summary statistics: LSA population, electronic access expenditures
      • Benchmarking/standards: selected statistics for trustees, state standards, national norms
    • Ranking Example #1
    • Ranking Example #2
    • Key Statistics for Trustees Example
    • Putting Libraries in Context
      • Scanning the social, political, and economic environment
      • Identifying decision-makers’ concerns
      • Finding appropriate data
      • Creating “the hook”
    • Libraries in Context Examples
      • PLs rank 2nd only to Fire protection among local government services
      • Visits to CO libraries outnumber ski lift ticket sales 6-1 annually
      • Americans spend enough on legal gambling annually to fund PLs for 75 years
      • The nation’s PLs circulate 4.5 million items per day--2 1/2 times the daily number of Fed Ex deliveries
    • Contact Information
      • Keith Curry Lance
      • Consultant, RSL Research Group
      • Tel. 303 466 1860 - Mobile 720 232 5866
      • [email_address] or
      • [email_address]
      • http:// www.linkedin.com/in/keithcurrylance
      • http://www.RSLresearch.com