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Strategies PA Strategies PA Presentation Transcript

  • The Numbers Game Analyzing & Presenting Your Library’s Data Keith Curry Lance Consultant RSL Research Group
  • NEEDS FOR ANALYZING & PRESENTING DATA
    • Planning & marketing programs & services
    • Making management decisions
    • Evaluating performance
    • Justifying budgets
    • Doing advocacy
  • STRATEGIES
    • Taking the user’s point of view
    • Examining trends/making projections
    • Comparing libraries (to each other & to standards)
    • Putting libraries in social context
  • Taking the User’s Point of View
    • Per capita statistics
    • The market basket approach
    • The competitive market
    • The taxpayer’s perspective
  • Per Capita Statistics Pennsylvania Public Libraries Total Per Capita Visits 42,567,000 3.6 Circulation 62,766,000 5.2 Reference 8,294,000 0.7 FSCS, 2004
  • The Market Basket Approach
    • The typical PA resident pays $24.22* for public library service. In exchange, the typical resident:
    • borrowed 5 circulating books
      • Walter Isaacson’s EINSTEIN $32
      • PAULA DEEN: It Ain’t All About
      • the Cookin’ $25
    • used 2 items in the library
      • WALL STREET JOURNAL $101/year
    • received an answer to a reference question
      • DUN’S BUSINESS RANKINGS $395/year
    • If an individual had purchased only these materials, the cost would have been about $2,422.00
    FSCS, 2004
  • The Competitive Market
    • Are you getting your money’s worth?
    • The .38 cent sales tax increase will cost the average Boulder citizen about $17.00 per year.
    • For $17.00, you can buy:
      • 1/3 of a filled pothole
      • 3/4 of a ticket to the CU-Nebraska game
      • 1 extra large pizza with the works
      • 3 parking tickets
    • OR… unlimited use of an expanded public library!
  • The Taxpayer’s Perspective
    • April 30, 2007 is Tax Freedom Day!
    • US taxpayers spent Jan. 1 to Apr. 30 earning what we will pay in local, state, and federal taxes for the year.
    • Figures on local library revenue per capita and personal income indicate that residents spent just 3 hours--let’s say 8am to 11am on Jan. 1--earning the taxes that will support the state’s public libraries for the entire year!
  • Tracking Trends & Making Projections
    • Tracking year-to-year trends
    • Comparing trends
    • Indexing dollars for inflation
    • Indexing salaries for cost of living
    • Projecting future needs
  • Tracking Year-Year Trends Tool
  • Comparative Trend Analysis Example
  • Tracking Year-Year Trends Example
    • Douglas County (CO) Libraries—one of the fastest growing counties in the US
    • Trends in population growth & circulation
    • 1990-2005:
      • population: 92,000 to 225,000 (x 2.45)
      • circulation: 360k to 3.6 million (x 10)
  • Indexing Dollars for Inflation Example
    • Inflation = increased cost of the same item(s) over time
    • Your library spent $20K on periodicals in 2000, $21K in 2006
    • Average price of high school & small public library periodicals (LJ): $43 in 2000, $56 in 2006
    • 56/43=1.3, 1.36 x 20k=$26k needed
    • 21k/1.3=16.1k (value of $21k in 2000$)
  • Indexing Salaries for Cost of Living Example
    • Cost of living = variations in cost of item(s) from place to place (at same time)
    • Moving from outlying town (100) to big city suburb (110)
    • In outlying town, local librarian makes $30k
    • What salary needed in big city suburb to maintain buying power?
    • In big city suburb, equivalent salary is $33k
    • Same salary, $30k = $27.3k
  • Projecting Future Needs Examples
    • Adjustments for population, inflation
      • Eagle County Public Library “deal”
      • Taxpayers’ Bill of Rights (TABOR)
    • Projections for library prices
      • Estimating cost of first day or replacement collections
      • Price series for books, periodicals, serials
      • Price series for electronic formats & access
        • Hint: Add trend line to Excel chart of recent historical data to estimate future inflation, prices
  • Comparing Libraries
    • Identifying peers
    • Individual vs. grouped data
    • Rankings
  • Comparing Libraries Examples
    • Identifying peers (population, dollars, FTE, football teams that beat yours)
    • Rankings: state rankings, Hennen ratings
    • Percentages/grouped data: staff & materials as % of total operating expenditures
    • Summary statistics: LSA population, electronic access expenditures
    • Benchmarking/standards: selected statistics for trustees, state standards, national norms
  • Ranking Example #1
  • Ranking Example #2
  • Key Statistics for Trustees Example
  • Putting Libraries in Context
    • Scanning the social, political, and economic environment
    • Identifying decision-makers’ concerns
    • Finding appropriate data
    • Creating “the hook”
  • Libraries in Context Examples
    • PLs rank 2nd only to Fire protection among local government services
    • Visits to CO libraries outnumber ski lift ticket sales 6-1 annually
    • Americans spend enough on legal gambling annually to fund PLs for 75 years
    • The nation’s PLs circulate 4.5 million items per day--2 1/2 times the daily number of Fed Ex deliveries
  • Contact Information
    • Keith Curry Lance
    • Consultant, RSL Research Group
    • Tel. 303 466 1860 - Mobile 720 232 5866
    • [email_address] or
    • [email_address]
    • http:// www.linkedin.com/in/keithcurrylance
    • http://www.RSLresearch.com