Strategies PA

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Strategies PA

  1. 1. The Numbers Game Analyzing & Presenting Your Library’s Data Keith Curry Lance Consultant RSL Research Group
  2. 2. NEEDS FOR ANALYZING & PRESENTING DATA <ul><li>Planning & marketing programs & services </li></ul><ul><li>Making management decisions </li></ul><ul><li>Evaluating performance </li></ul><ul><li>Justifying budgets </li></ul><ul><li>Doing advocacy </li></ul>
  3. 3. STRATEGIES <ul><li>Taking the user’s point of view </li></ul><ul><li>Examining trends/making projections </li></ul><ul><li>Comparing libraries (to each other & to standards) </li></ul><ul><li>Putting libraries in social context </li></ul>
  4. 4. Taking the User’s Point of View <ul><li>Per capita statistics </li></ul><ul><li>The market basket approach </li></ul><ul><li>The competitive market </li></ul><ul><li>The taxpayer’s perspective </li></ul>
  5. 5. Per Capita Statistics Pennsylvania Public Libraries Total Per Capita Visits 42,567,000 3.6 Circulation 62,766,000 5.2 Reference 8,294,000 0.7 FSCS, 2004
  6. 6. The Market Basket Approach <ul><li>The typical PA resident pays $24.22* for public library service. In exchange, the typical resident: </li></ul><ul><li>borrowed 5 circulating books </li></ul><ul><ul><li>Walter Isaacson’s EINSTEIN $32 </li></ul></ul><ul><ul><li>PAULA DEEN: It Ain’t All About </li></ul></ul><ul><ul><li>the Cookin’ $25 </li></ul></ul><ul><li>used 2 items in the library </li></ul><ul><ul><li>WALL STREET JOURNAL $101/year </li></ul></ul><ul><li>received an answer to a reference question </li></ul><ul><ul><li>DUN’S BUSINESS RANKINGS $395/year </li></ul></ul><ul><li>If an individual had purchased only these materials, the cost would have been about $2,422.00 </li></ul>FSCS, 2004
  7. 7. The Competitive Market <ul><li>Are you getting your money’s worth? </li></ul><ul><li>The .38 cent sales tax increase will cost the average Boulder citizen about $17.00 per year. </li></ul><ul><li>For $17.00, you can buy: </li></ul><ul><ul><li>1/3 of a filled pothole </li></ul></ul><ul><ul><li>3/4 of a ticket to the CU-Nebraska game </li></ul></ul><ul><ul><li>1 extra large pizza with the works </li></ul></ul><ul><ul><li>3 parking tickets </li></ul></ul><ul><li>OR… unlimited use of an expanded public library! </li></ul>
  8. 8. The Taxpayer’s Perspective <ul><li>April 30, 2007 is Tax Freedom Day! </li></ul><ul><li>US taxpayers spent Jan. 1 to Apr. 30 earning what we will pay in local, state, and federal taxes for the year. </li></ul><ul><li>Figures on local library revenue per capita and personal income indicate that residents spent just 3 hours--let’s say 8am to 11am on Jan. 1--earning the taxes that will support the state’s public libraries for the entire year! </li></ul>
  9. 9. Tracking Trends & Making Projections <ul><li>Tracking year-to-year trends </li></ul><ul><li>Comparing trends </li></ul><ul><li>Indexing dollars for inflation </li></ul><ul><li>Indexing salaries for cost of living </li></ul><ul><li>Projecting future needs </li></ul>
  10. 10. Tracking Year-Year Trends Tool
  11. 11. Comparative Trend Analysis Example
  12. 12. Tracking Year-Year Trends Example <ul><li>Douglas County (CO) Libraries—one of the fastest growing counties in the US </li></ul><ul><li>Trends in population growth & circulation </li></ul><ul><li>1990-2005: </li></ul><ul><ul><li>population: 92,000 to 225,000 (x 2.45) </li></ul></ul><ul><ul><li>circulation: 360k to 3.6 million (x 10) </li></ul></ul>
  13. 13. Indexing Dollars for Inflation Example <ul><li>Inflation = increased cost of the same item(s) over time </li></ul><ul><li>Your library spent $20K on periodicals in 2000, $21K in 2006 </li></ul><ul><li>Average price of high school & small public library periodicals (LJ): $43 in 2000, $56 in 2006 </li></ul><ul><li>56/43=1.3, 1.36 x 20k=$26k needed </li></ul><ul><li>21k/1.3=16.1k (value of $21k in 2000$) </li></ul>
  14. 14. Indexing Salaries for Cost of Living Example <ul><li>Cost of living = variations in cost of item(s) from place to place (at same time) </li></ul><ul><li>Moving from outlying town (100) to big city suburb (110) </li></ul><ul><li>In outlying town, local librarian makes $30k </li></ul><ul><li>What salary needed in big city suburb to maintain buying power? </li></ul><ul><li>In big city suburb, equivalent salary is $33k </li></ul><ul><li>Same salary, $30k = $27.3k </li></ul>
  15. 15. Projecting Future Needs Examples <ul><li>Adjustments for population, inflation </li></ul><ul><ul><li>Eagle County Public Library “deal” </li></ul></ul><ul><ul><li>Taxpayers’ Bill of Rights (TABOR) </li></ul></ul><ul><li>Projections for library prices </li></ul><ul><ul><li>Estimating cost of first day or replacement collections </li></ul></ul><ul><ul><li>Price series for books, periodicals, serials </li></ul></ul><ul><ul><li>Price series for electronic formats & access </li></ul></ul><ul><ul><ul><li>Hint: Add trend line to Excel chart of recent historical data to estimate future inflation, prices </li></ul></ul></ul>
  16. 16. Comparing Libraries <ul><li>Identifying peers </li></ul><ul><li>Individual vs. grouped data </li></ul><ul><li>Rankings </li></ul>
  17. 17. Comparing Libraries Examples <ul><li>Identifying peers (population, dollars, FTE, football teams that beat yours) </li></ul><ul><li>Rankings: state rankings, Hennen ratings </li></ul><ul><li>Percentages/grouped data: staff & materials as % of total operating expenditures </li></ul><ul><li>Summary statistics: LSA population, electronic access expenditures </li></ul><ul><li>Benchmarking/standards: selected statistics for trustees, state standards, national norms </li></ul>
  18. 18. Ranking Example #1
  19. 19. Ranking Example #2
  20. 20. Key Statistics for Trustees Example
  21. 21. Putting Libraries in Context <ul><li>Scanning the social, political, and economic environment </li></ul><ul><li>Identifying decision-makers’ concerns </li></ul><ul><li>Finding appropriate data </li></ul><ul><li>Creating “the hook” </li></ul>
  22. 22. Libraries in Context Examples <ul><li>PLs rank 2nd only to Fire protection among local government services </li></ul><ul><li>Visits to CO libraries outnumber ski lift ticket sales 6-1 annually </li></ul><ul><li>Americans spend enough on legal gambling annually to fund PLs for 75 years </li></ul><ul><li>The nation’s PLs circulate 4.5 million items per day--2 1/2 times the daily number of Fed Ex deliveries </li></ul>
  23. 23. Contact Information <ul><li>Keith Curry Lance </li></ul><ul><li>Consultant, RSL Research Group </li></ul><ul><li>Tel. 303 466 1860 - Mobile 720 232 5866 </li></ul><ul><li>[email_address] or </li></ul><ul><li>[email_address] </li></ul><ul><li>http:// www.linkedin.com/in/keithcurrylance </li></ul><ul><li>http://www.RSLresearch.com </li></ul>

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