Finally, a content marketing firm specializing in driving online real-estate presence that propels blog readership. See the article on this document here: http://nimblemedia.ca/viral-blogging-platform-perfect-todays-realtors/

1. Viral Blogging
From Nimble Media
+ Who we Are
Nimble Media is a digital marketing services agency based in Toronto, Canada. We are at the leading edge of the digital
content industry, providing engaging, entertaining and educational content for your digital consumer and online
community. We focus on content about your business, its products and services, and everything is structured toward
achieving your digital marketing objectives. We create content that gets people talking with shares, tweets, likes and
recommendations. It’s the kind of content that builds brands, customer loyalty and drives sales.
Drive targeted website traffic | Educate and engage key markets
Index more Webpages | Develop a Massive Targeted Email list
Develop brand leadership | build Your Website’s SEO VAlue
+ what we do
We utilize our suite of research tools and market intelligence to plan and develop a comprehensive digital strategy
that’s right for your business and unique brand. Our strategies establish and maintain your online profile, drive qualified
traffic to your business, and engage your customers (both new and loyal), all while maximizing your publicity, exposure
and search engine rankings. We’re digital media experts, content authorities and search engine optimizers, and we’re
for hire. With a staff of marketing professionals, content strategists and over 75 writers and content creators as capable
as they are diverse, we have the talent, the team and the means to deliver an effective digital content strategy that’s
right for your business.
Viral Blogging from Nimble Media!

2. • Helps to defines brand voice
• Contributes to your digital profile!
• Drives brand awareness
• Increases the SEO value of your website
• Encourages your company to network
• Drives traffic to your website
• Positions your business as a thought leader
• Helps to develop better customer relationships
+ what is Viral Blogging
At Nimble Media, we believe blogging to be one of the most misunderstood and underutilized resources of a broader
digital marketing strategy. Owning a great ongoing blog on your website has a number of tangible benefits:
Our Viral Blogging Platform has three principle tenets to amplify your blogging work from good to great. We reach out
and network with influencers for your blog content: writing feature articles, performing Q&As and interviews, etc. We’ve
developed a series of optimization tactics to make sure that your blog readers are converting to email list subscriptions.
And, we’ve developed a content promotion program that pushes your articles to every relevant corner of the internet to
make sure that it gets attention from the right people.
As part of our Viral Blogging product, our customers are given one piece of bonus content each month. Bonus content
is a super-valuable piece of content that we beautify and print as a PDF. A good example might be a list of The Top 100
SEO Influencers. We then gate this bonus content at the end of your blog article to encourage your readers to sign up
for your email list. There are different strategies to optimize this conversion rate on an ongoing basis. And we try
different tactics each month to optimize this rate of conversion. Typically, after a few months testing out different bonus
content methods, we see a good conversion rate of 5%. This means that 1 in every 20 readers of your blog will
subscribe to your email list, allowing you to perpetually market to them.
Each and every one of your blog posts will contain first or second hand information from a thought leader and/or person
of influence in your industry. We're staffed by veteran writers and newspaper journalists, so reaching out, networking
and interviewing people of consequence is in our blood. Because this is a significant aspect of good digital marketing,
SEO and digital PR, and a good way to yield their influence for our own brand awareness efforts, we’ve pushed this
principle into all of our blog articles.
Finally, what good is a great blog if no one is reading it? Our product contains a heavy round of content promotion once
it's published. Detailed later on in this deck, our expert social media technicians spend a considerable amount of time
promoting your blog content across the internet. Each and every blog article goes through a hearty 16-point program
that pushes your content to every relevant place of interest online. Places that will bring qualified readers to your blog.
Places that will up the SEO value of your website with high PR backlinks.
Viral Blogging from Nimble Media!

3. + Content Production
We start by developing an editorial style guide. We need to understand your business and its unique value proposition.
Who are you trying to reach? In six months, if you could have 1,000 to 2,000-plus new email contacts, who would they
be? Once we understand who you are trying to speak with, we work closely with you to develop an editorially style
guide and a list of people/organizations that own influence with your target audience.
Everything you publish helps define who you are. Effective blogging takes more effort than simply throwing together a
few posts about your latest products or services. You need posts that are impact-driven, highly relevant and
informational. Articles that are highly shareable. This can range from the latest news in your industry (and how it relates
to you and your customers) to evergreen content like “how-to” and “tips” posts, to case studies that show how your
service saved your customers time and money. Staffed by a group of talented writers, we go the extra mile to make
sure that your content is super unique with first-hand interaction with influencers.
The trick is to write the type of valuable content that’s keyword-rich and Google friendly, thereby increasing traffic to
your site. More traffic means more sales. And compelling posts help establish you as the leader in your industry.
Through all this, you’ll see an uptick in unique visitors to your site. Simply put, a business that does not have an active,
insightful blog will get passed by competitors that do. The blog posts will be packed with high-value information that’s
both useful and engaging. All posts will include interviews, Q&As and/or features with authority figures in your industry
and encourage those posts to be shared with those authority figures' own social platforms and/or websites.
Companies with an active blog report 67% more leads
Blogs give websites 434% more indexed pages and 97% more indexed links
Companies that blog Regularly earn five times more traffic
68% of consumers spend time reading content from a brand they are interested in
Viral Blogging from Nimble Media!

4. + Content Promotion
Getting the right eyes on your content is the name of the game. If you don’t have a growing audience for your blog, then
you’re missing out on a major marketing opportunity. As part of your Viral Blogging product from Nimble Media, every
blog post is shared across the social web. Optimized on an ongoing basis to reach the most people, we take serious
pride in the number of people who read your content, and we make sure that this number steadily rises over time.
1. Leverage Social Media
• Share the content across your social media channels. Scheduled 3-5 times 4-6 weeks.
• Encourage people from various social circles to share the post.
• Utilize services such as JustReTweet to generate retweets and social interaction.
• Push the blog article to our email list, encourage readers to share the post.
• Post content to facebook groups, linkedin groups, google+ communities, etc.
• Post content to forums that are of high-value and relevant to your industry.
2. Develop and Leverage Influential Relationships
• Each article will have mention or first-hand interaction with an industry leader relevant to your business.
Reach out and encourage them to share this article with their circles of influence. This includes calling
individuals, email reach-out, twitter and other social channel engagement.
• Seek to get syndicated on blogs / online magazines / news portals that are relevant to your industry. We will
also seek to be featured on these sites.
• Comment on related blogs in a way that is not considered spam, providing genuine insight before linking the
post.
3. Develop Profiles Across the Broader Social Web
• Submit the story to social bookmarking sites including StumbleUpon, Digg and Reddit.
• Self Syndicate posts to places like Medium.com
• Post content to Q&A sites like Quora and Yahoo Answers
• Post to Scoop.It Lists and Create Storify Posts
4. Long-Game Optimization
• Utilize tools like OpenSiteExplorer, SEO Spy Glass, and chart where they're getting backlinks. Develop a list
of where the backlinks are coming from, then write content that would appeal to that same audience.
• Deep linking: Take popular older content and top it off with a link to a newer, relevant post.
• Submit to link roundups. Find industry-relevant sites that post links to the best content, then submit our work
for consideration. You can find sites that do this, even if it's relatively generic, like Business Weekly.
Viral Blogging from Nimble Media!

5. + Gated bonus content
Owning a gated piece of bonus content on each of your blogs will incentivize readers to subscribe to your email list. Our
blog articles will continually tease the gated piece of bonus content. A good piece of bonus content is 1-2 pages in
length. It is something that your target audience will seriously relish – and because of the way we tease this bonus
content, they’ll need to download it once they finish reading your blog article.
As an example, we would insert a sentence like this within a blog post about content marketing:
“The bottom of this blog post contains a bonus checklist of 101 items for onsite website optimization.”
Then, at the bottom of that example blog post, we would insert the following text and link:
“Register Your Email Address Now For Our Piece of Bonus Content”
Imagine the following:
• 8 Blog articles a month
• 200 readers per blog article
• 5% conversion rate
• 80 new earned email contacts
This snowballs over time with more email contact signups, and more shares, likes, tweets, etc. follows. Upping blog
readership numbers. Driving community growth. And enabling you to sell more! Execution wise, we are well-positioned
to set something like this up using our own MailChimp account. We will deliver a list of earned email contacts at the end
of each month. Conversely, if you feel more comfortable setting this up to automatically add email signups to your own
service, we are happy to oblige.
Viral Blogging from Nimble Media!

6. + Monthly reporting
Nimble Media has developed a set of research and analysis that we push into monthly client reports for all subscription-based
accounts. We track key metrics across all of our digital marketing activities and present our findings to you. The
findings, insights, and analysis helps us to fine tune and recalibrate our strategy on an ongoing basis.
Our monthly reports allow you to see real results from your blogging package. Key numbers that we track:
• Individual and Trending Blog Traffic
• New and Trending Social Follows
• Total Cost of Paid Traffic Acquisition
• Email Contacts Generated
• Trending CPA for New Contacts
• Newly Engaged Influentials
Nimble Media’s Monthly Report shows what worked and what didn’t. We gather trending data that is useful, high value,
and exploitable. We use a variety of top-tier analytics, tracking, and social media measurement tools to fine-tune our
processes for your account. While these tools are readily available, our experience in digital marketing allows us to
generate quality insights that are impactful and can resonate through our client’s industries.
Viral Blogging from Nimble Media!

7. + Plans and Packages
Payment must be made upfront each month. Pre-payment of 6-months earns you an 8% discount overall. Pre-payment
of 12-months earns you a 12% discount overall. Contract work is subject to 30 day written cancellation notice.
Blogging 4 monthly 8 monthly 12 monthly 16 monthly
Gated bonus content 1 monthly 1 monthly 1 monthly 1 monthly
Content Promotion 3+ Hours per Post 3+ Hours per Post 3+ Hours per Post 3+ Hours per Post
pricing $590 $1100 $1600 $2075
+ Testimonial
Starter professional Advanced premium
“Working with Nimble Media has been nothing short of fantastic. The posts are always provided on time, and the quality
of the content is top notch each and every week. Their entire staff is a pleasure to work with and there's never been an
issue with any request I've made. Be it a phone call to chat about our overall approach, to a small edit, to a last minute
request, NM has made it happen. 5 stars!”
Justin Olch
VP of Customer Relations
Elite Email
Viral Blogging from Nimble Media!

8. + The team
+ Satisfied Partners
Thanks for your consideration!
Please don’t hesitate to reach out if you have any questions
David Tile
Founder and Ceo
david@nimblemedia.ca
1.647.448.6752
Skype: david_tile
Twitter: @davidtile
Jacob Rigdon
Executive Editor
Keith Baird
Director of social Marketing
David Tile
Founder and CEO
Corinna Rogers
Managing Editor
Viral Blogging from Nimble Media!