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Don't Sell Yourself Short!

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Short presentation given at HWHN 2012 conference on personal branding

Short presentation given at HWHN 2012 conference on personal branding

Published in: Business

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  • 1. DONT SELLYOURSELF SHORT! by Keisha @IAMKJR ReedThursday, March 21, 13
  • 2. Thursday, March 21, 13
  • 3. Thursday, March 21, 13
  • 4. Thursday, March 21, 13
  • 5. What is a brand? “Brands are built on what people are saying about you, not what you are saying about yourself.” -Guy KawasakiThursday, March 21, 13
  • 6. WHAT IS A BRAND?Thursday, March 21, 13
  • 7. WHAT IS A BRAND?Thursday, March 21, 13
  • 8. WHAT IS A BRAND? ...brand is the difference between a bottle of soda and a bottle of CokeThursday, March 21, 13
  • 9. Thursday, March 21, 13
  • 10. MESSAGE! Before you do anything! STOP! Think about the message you want to convey to your audienceThursday, March 21, 13
  • 11. MESSAGE! Before you do anything! STOP! Think about the message you want to convey to your audienceThursday, March 21, 13
  • 12. KNOW WHAT YOU’RE SELLING Once you’ve carefully crafted your core message, you need to align everything you do with this message.Thursday, March 21, 13
  • 13. Thursday, March 21, 13
  • 14. Build Your PresenceThursday, March 21, 13
  • 15. Thursday, March 21, 13
  • 16. Know Your AudienceThursday, March 21, 13
  • 17. Thursday, March 21, 13
  • 18. Thursday, March 21, 13
  • 19. BUILDING YOUR BRAND SOCIALLY Business Card: Website: Moo vs VistaPrint Blog vs. Standard site Social Networks: Facebook LinkedIn TwitterThursday, March 21, 13
  • 20. MOO HTTP://US.MOO.COM/Thursday, March 21, 13
  • 21. VISTAPRINT HTTP://WWW.VISTAPRINT.COM/Thursday, March 21, 13
  • 22. BLOG VS. WEBSITE •Blogs get indexed quickly by search engines and websites don’t. •New content added to a blog is instantly viewable and picked up by search engines! •It is much cheaper to set up a blogThursday, March 21, 13
  • 23. Thursday, March 21, 13
  • 24. Thursday, March 21, 13
  • 25. Thursday, March 21, 13
  • 26. Women Brands Three great brands to follow for example are these: They have polished websites, send newsletters and keep their content FRESH!Thursday, March 21, 13
  • 27. If you aren’t on Google, you don’t exist!Thursday, March 21, 13
  • 28. ARE YOU VISIBLE? Google Search: 1. My Website 2. Highest ranking blog post 3. My Linkedin Profile Below:Various SM sitesThursday, March 21, 13
  • 29. Thursday, March 21, 13
  • 30. RESOURCES Business Cards: Moo Cards Website Hosting: BlueHost Newsletter: MailChimp Blogging Platform: WordpressThursday, March 21, 13
  • 31. Questions? Keisha J. Reed Digital Media Strategist @IAMKJR http://www.keishajreed.com/ www.citygirlgoesdigital.comThursday, March 21, 13