DONT SELLYOURSELF SHORT!                         by Keisha @IAMKJR ReedThursday, March 21, 13
Thursday, March 21, 13
Thursday, March 21, 13
Thursday, March 21, 13
What is a brand?              “Brands are built on              what people are saying              about you, not what yo...
WHAT IS A BRAND?Thursday, March 21, 13
WHAT IS A BRAND?Thursday, March 21, 13
WHAT IS A BRAND?    ...brand is the difference between a bottle of soda and a                           bottle of CokeThur...
Thursday, March 21, 13
MESSAGE!     Before you do        anything!         STOP!      Think about      the message      you want to       convey ...
MESSAGE!     Before you do        anything!         STOP!      Think about      the message      you want to       convey ...
KNOW WHAT YOU’RE SELLING      Once you’ve        carefully      crafted your     core message,      you need to          a...
Thursday, March 21, 13
Build Your PresenceThursday, March 21, 13
Thursday, March 21, 13
Know Your AudienceThursday, March 21, 13
Thursday, March 21, 13
Thursday, March 21, 13
BUILDING YOUR BRAND                           SOCIALLY         Business Card:                         Website:        Moo ...
MOO                         HTTP://US.MOO.COM/Thursday, March 21, 13
VISTAPRINT                         HTTP://WWW.VISTAPRINT.COM/Thursday, March 21, 13
BLOG VS. WEBSITE    •Blogs get indexed quickly by search engines and websites don’t.    •New content added to a blog is in...
Thursday, March 21, 13
Thursday, March 21, 13
Thursday, March 21, 13
Women Brands     Three great brands to follow for example are these: They have polished websites, send                    ...
If you aren’t on Google, you don’t exist!Thursday, March 21, 13
ARE YOU VISIBLE?                                      Google Search:                                       1. My Website  ...
Thursday, March 21, 13
RESOURCES                           Business Cards:                             Moo Cards                          Website...
Questions?                     Keisha J. Reed                               Digital Media Strategist                      ...
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Don't Sell Yourself Short!

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Short presentation given at HWHN 2012 conference on personal branding

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Don't Sell Yourself Short!

  1. 1. DONT SELLYOURSELF SHORT! by Keisha @IAMKJR ReedThursday, March 21, 13
  2. 2. Thursday, March 21, 13
  3. 3. Thursday, March 21, 13
  4. 4. Thursday, March 21, 13
  5. 5. What is a brand? “Brands are built on what people are saying about you, not what you are saying about yourself.” -Guy KawasakiThursday, March 21, 13
  6. 6. WHAT IS A BRAND?Thursday, March 21, 13
  7. 7. WHAT IS A BRAND?Thursday, March 21, 13
  8. 8. WHAT IS A BRAND? ...brand is the difference between a bottle of soda and a bottle of CokeThursday, March 21, 13
  9. 9. Thursday, March 21, 13
  10. 10. MESSAGE! Before you do anything! STOP! Think about the message you want to convey to your audienceThursday, March 21, 13
  11. 11. MESSAGE! Before you do anything! STOP! Think about the message you want to convey to your audienceThursday, March 21, 13
  12. 12. KNOW WHAT YOU’RE SELLING Once you’ve carefully crafted your core message, you need to align everything you do with this message.Thursday, March 21, 13
  13. 13. Thursday, March 21, 13
  14. 14. Build Your PresenceThursday, March 21, 13
  15. 15. Thursday, March 21, 13
  16. 16. Know Your AudienceThursday, March 21, 13
  17. 17. Thursday, March 21, 13
  18. 18. Thursday, March 21, 13
  19. 19. BUILDING YOUR BRAND SOCIALLY Business Card: Website: Moo vs VistaPrint Blog vs. Standard site Social Networks: Facebook LinkedIn TwitterThursday, March 21, 13
  20. 20. MOO HTTP://US.MOO.COM/Thursday, March 21, 13
  21. 21. VISTAPRINT HTTP://WWW.VISTAPRINT.COM/Thursday, March 21, 13
  22. 22. BLOG VS. WEBSITE •Blogs get indexed quickly by search engines and websites don’t. •New content added to a blog is instantly viewable and picked up by search engines! •It is much cheaper to set up a blogThursday, March 21, 13
  23. 23. Thursday, March 21, 13
  24. 24. Thursday, March 21, 13
  25. 25. Thursday, March 21, 13
  26. 26. Women Brands Three great brands to follow for example are these: They have polished websites, send newsletters and keep their content FRESH!Thursday, March 21, 13
  27. 27. If you aren’t on Google, you don’t exist!Thursday, March 21, 13
  28. 28. ARE YOU VISIBLE? Google Search: 1. My Website 2. Highest ranking blog post 3. My Linkedin Profile Below:Various SM sitesThursday, March 21, 13
  29. 29. Thursday, March 21, 13
  30. 30. RESOURCES Business Cards: Moo Cards Website Hosting: BlueHost Newsletter: MailChimp Blogging Platform: WordpressThursday, March 21, 13
  31. 31. Questions? Keisha J. Reed Digital Media Strategist @IAMKJR http://www.keishajreed.com/ www.citygirlgoesdigital.comThursday, March 21, 13

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