• Save
Don't Sell Yourself Short!
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Don't Sell Yourself Short!

  • 364 views
Uploaded on

Short presentation given at HWHN 2012 conference on personal branding

Short presentation given at HWHN 2012 conference on personal branding

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
364
On Slideshare
309
From Embeds
55
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 55

http://keishajreed.com 55

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. DONT SELLYOURSELF SHORT! by Keisha @IAMKJR ReedThursday, March 21, 13
  • 2. Thursday, March 21, 13
  • 3. Thursday, March 21, 13
  • 4. Thursday, March 21, 13
  • 5. What is a brand? “Brands are built on what people are saying about you, not what you are saying about yourself.” -Guy KawasakiThursday, March 21, 13
  • 6. WHAT IS A BRAND?Thursday, March 21, 13
  • 7. WHAT IS A BRAND?Thursday, March 21, 13
  • 8. WHAT IS A BRAND? ...brand is the difference between a bottle of soda and a bottle of CokeThursday, March 21, 13
  • 9. Thursday, March 21, 13
  • 10. MESSAGE! Before you do anything! STOP! Think about the message you want to convey to your audienceThursday, March 21, 13
  • 11. MESSAGE! Before you do anything! STOP! Think about the message you want to convey to your audienceThursday, March 21, 13
  • 12. KNOW WHAT YOU’RE SELLING Once you’ve carefully crafted your core message, you need to align everything you do with this message.Thursday, March 21, 13
  • 13. Thursday, March 21, 13
  • 14. Build Your PresenceThursday, March 21, 13
  • 15. Thursday, March 21, 13
  • 16. Know Your AudienceThursday, March 21, 13
  • 17. Thursday, March 21, 13
  • 18. Thursday, March 21, 13
  • 19. BUILDING YOUR BRAND SOCIALLY Business Card: Website: Moo vs VistaPrint Blog vs. Standard site Social Networks: Facebook LinkedIn TwitterThursday, March 21, 13
  • 20. MOO HTTP://US.MOO.COM/Thursday, March 21, 13
  • 21. VISTAPRINT HTTP://WWW.VISTAPRINT.COM/Thursday, March 21, 13
  • 22. BLOG VS. WEBSITE •Blogs get indexed quickly by search engines and websites don’t. •New content added to a blog is instantly viewable and picked up by search engines! •It is much cheaper to set up a blogThursday, March 21, 13
  • 23. Thursday, March 21, 13
  • 24. Thursday, March 21, 13
  • 25. Thursday, March 21, 13
  • 26. Women Brands Three great brands to follow for example are these: They have polished websites, send newsletters and keep their content FRESH!Thursday, March 21, 13
  • 27. If you aren’t on Google, you don’t exist!Thursday, March 21, 13
  • 28. ARE YOU VISIBLE? Google Search: 1. My Website 2. Highest ranking blog post 3. My Linkedin Profile Below:Various SM sitesThursday, March 21, 13
  • 29. Thursday, March 21, 13
  • 30. RESOURCES Business Cards: Moo Cards Website Hosting: BlueHost Newsletter: MailChimp Blogging Platform: WordpressThursday, March 21, 13
  • 31. Questions? Keisha J. Reed Digital Media Strategist @IAMKJR http://www.keishajreed.com/ www.citygirlgoesdigital.comThursday, March 21, 13