Personal branding workshop

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Small theory and exercise in personal branding: you in 5 brands

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Personal branding workshop

  1. 1. Personal Branding The Power of Personality
  2. 2. A Brand …… … is recognizable … is distinctive … is all about creating the right associations
  3. 3. A Brand …… ... makes the complex world a lot easier to understand … makes you a lot easier to understand by the complex world … wants to be desirable
  4. 4. Isn’t that what every person wants? Connect your personality with branding
  5. 5. Personal branding is .. Represent a company by a person
  6. 6. Personal branding is .. Represent a person by a company or or or or or or or or
  7. 7. Personal branding is …. Branding of people and persons
  8. 8. Personal branding needed in … Politics Dating Internships Job applications Career management Search and make the right match
  9. 9. Dating with brands
  10. 10. Design your personal brand? Name and logo Mission, the ultimate goal Competencies/skills Values Personality Heroes or favourite brands
  11. 11. Kees van het Hof in 5 brands Competencies Personality Values Motivate people Care and commitment No fun no glory Personal heroes Mission Unorthodox and creative Happiness in connecting
  12. 12. Create your brand in 20 minutes 1. Make couples 2. Take your photo 3. Take two flip-over sheets and markers 4. Interview each other 5. Create a picture of your mate by using five brands only, describing: – Goals/ambition – Special skills/competencies – Values – Personality – Heroes 6. Present one of the sheets to the group in an elevator speech
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