Personal Branding
The Power of Personality

A Brand ……
… is recognizable
… is distinctive
… is all about creating the right
associations

A Brand ……
... makes the complex
world a lot easier to
understand
… makes you a lot easier
to understand by the
complex world
… wants to be desirable

Isn’t that what every person
wants?
Connect your personality with branding

Personal branding is ..
Represent a company by a person

Personal branding is ..
Represent a person by a company
or or
or or
or or
or
or

Personal branding is ….
Branding of people and persons

Personal branding needed in …
Politics
Dating
Internships
Job applications
Career management
Search and make the right match

Dating with brands

Design your personal brand?
Name and logo
Mission, the ultimate goal
Competencies/skills
Values
Personality
Heroes or favourite brands

Kees van het Hof in 5 brands
Competencies
Personality
Values
Motivate people
Care and commitment No fun no glory
Personal heroes
Mission
Unorthodox and creative
Happiness in connecting

Create your brand in 20 minutes
1. Make couples
2. Take your photo
3. Take two flip-over sheets and markers
4. Interview each other
5. Create a picture of your mate by using five
brands only, describing:
– Goals/ambition
– Special skills/competencies
– Values
– Personality
– Heroes
6. Present one of the sheets to the group in an
elevator speech