Yandex - How to enter the Russian market
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Yandex - How to enter the Russian market






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Yandex - How to enter the Russian market Yandex - How to enter the Russian market Presentation Transcript

  • How to enter the Russian market
  • Yandex is Russia’s leading contextual advertiser 3% 2% Yandex 28% Google Russia Begun 68% Source:, Мarch 2013 Other
  • Yandex – the Russia’s biggest internet ad platform 350.000 53% advertisers online Shows ads to 50 million people every day ad market share * Company Information, FY 2012 ** RACA for 2012, adjusted for commissions
  • Yandex.Direct – Is a Pay-Per-Click keyword-based service for placing ads on Yandex.Search and on partner sites of the Yandex Advertising Network.
  • Yandex.Direct — Yandex.Direct offers your product to those who seek for it, PPC/CPC auction based — Ad position is controlled by the bid Bids start at 0.01 Yandex units* — Cost per click depends on CTR and Auction level * 1 yandex unit = 0,65 EUR
  • Where you can find your ads: — Yandex Search — Yandex. Network — Together with YAN (Yandex advertisement network) Yandex covers 90% of the Russian internet — Every 4th click comes from YAN
  • Yandex Search Results Page 1st Premium Premium Contextual Banner
  • Yandex Search Results Page 1st Place Guaranteed Placement Dynamic Dynamic impressions impressions onon 2d 2d and further and further pages pages
  • Yandex Advertising Network (YAN) – the best sites of Russian internet
  • YAN partners sites can be 2 types: Search sites (search targeting) Content sites (content targeting)
  • PPC interface available in English
  • Bid management in English
  • Types of Targeting Seach: — Keyword targeting — Geographic targeting — Time targeting Content: — Thematic targeting — Behavioral targeting
  • Yandex.Market №1 Comparison Shopping Tool Pay-per-click model, with a low initial price Monthly audience 14 million unique visitors, daily audience – 1,1 million* More than 12,500 online stores with more than 50 million offers Mobile applications with barcode reader *Source: comScore MMX, Russia, Home and Work Location, Age 15+, June 2013
  • Yandex.Market audience is constantly growing 18 16 Millions of users 14 12 10 8 6 4 2 0 Sept.2010 Dec.2010 Mar.2011 June.2011 Sept.2011 Dec.2011 Mar.2012 June.2012 Sept.2012 Dec.2012
  • Display advertising on Yandex — Only one exclusive banner on the page Large eye-catching format 200х300 / 728х90 — Advantageous position in terms of user attention on each service page
  • Yandex Main Page Wide Audience Reach — The most visited page on the Russian Web. Monthly audience – over 50 000 000 people. Banner 728 X 90 pixel — Huge image effect plus tens of thousands of visits to the advertised website. — Top 100 advertisers placed banners here: Honda, Nokia, Sony-Ericsson, Coca-Cola, Microsoft, Intel, etc.
  • Display advertising on Yandex: Thematic sections Yandex.Auto Yandex.Timetables Yandex.News 728 X 90 728 X 90 240 X 400 Yandex.Weather Yandex.Fotki Yandex.Afisha 728 X 90 300 X 250 240 X 400
  • Display targeting types • Soc-Dem Targeting (age, gender, income) • Targeting by Interests • Search Retargeting* • Behavioral Retargeting* • Look-alike *available additional targeting for Light TV Viewers
  • Bigger than any TV channel
  • Yandex.Metrica – web analytics tool
  • Yandex.Metrica — Available in English free web analytics tool — Let monitor the key effectiveness indicators of website, and evaluate the efficiency of ad campaigns — All statistical information available in intuitive graphs, charts and even videos — First data reports will be available within 15 minutes after installation
  • Yandex.Metrica The Webvisor technology on Yandex.Metrica allows to analyze user’s behavior by recording and then playing as the video their actions on the website. Available for free
  • Want to try Yandex? — Free RU-EN translation, training and initial setup — Local optimization and campaign feedback — Dedicated English speaking Account Manager — Web-based reporting, budgeting, etc. — All tools available in English interface — European sales office in Switzerland to deal with EUpayments (EUR/CHF/USD), taxation/VAT
  • Available to answer your questions — I will be happy to answer your questions during the day and explain how easy to start an own campaign quickly
  • Nikita Yampolski Sales Account Manager Yandex Europe AG +41 41 248 08 62 Thank you!