Make sure your
content influences the
right goals & targets
• Editorial calendar around key
• 50 natural links to target URL
• 215 Facebook likes, 62 Tweets
• Drove “Australian Open Tennis
Tickets” to #4 in Google
We tracked and measured all SEO
activity and uplift to prove the
ROI in terms of revenue and
market share uplift across Europe
for target keyword groups
Build your brand reputation & online authority
Be Useful, insightful, creative, funny or topical
For best outreach results, you need an audience
And then do it all again!
The best campaigns aren’t content marketing –
it’s brand building!
1. Content marketing isn’t a one-off, it requires a sustained &
2. Don’t just create content for the sake of creating a buzz –
tie it into your overall marketing strategy & goals
3. Find what works well for your audience & do more of it!
4. Measure the impact to prove the value