Editing trailerMay 4, 2010IMOVIEMy first impression with imovie was that it was complicated to use. There were too manyways to edit and I did not have experience on how to use them. But as we got along inusing this software, we started learning how to use it and I ended up finding easy andsimple to use. It has several ways to edit clips in terms of colours of the image andtransitions effects. We could also add text into our trailer easily; we could even changethe colour and the type of the font, and the movement of the text. I believe that imovie iseasy to split/ clips or the music, and we could just drag each piece of clip or music intowherever we want them to be. However, it thought that to edit the music was a littledifficult and it took me time to learn how to do it properly. Here we were editing themusic:ISSUES DURING THE EDITING PROCESSThe first issues we had during the editing process were that all of our first filming wasnot useful. We realized that just after we uploaded our filming in imovie and startedlooking at them in big screen. When we started deciding which clips we wanted to haveand then editing them, they did not make sense. Some of them were useful, but wedecided that we needed more scenes and shots. We also thought that we needed to bemore specific with our storyline and make sure we follow it and also we had to make surethat we meet our shot list. Another problem we faced was that we wanted to use the“slow motion” feature for some of our scenes but it did not work so we just decided toleave that until the end and see if our teacher could help us in how to do it or if there wereother ways to do it through different softwares. We also found it difficult to put thescenes in the right place, so we kept on changing them until we followed the storyline wewanted to show through our trailer. Furthermore, we realized that our trailer was too longso we had to cut down few seconds from most of every scene and this took us long.Lastly, we had issues when editing the music because the music that we imported was 5minutes long and we only needed 1 minute and few seconds, so it took us long to get theparts that we wanted from the song, then to put them into the right scenes and at the sametime they have to sound right all together. The trailer ended up being 1 minute with 44seconds.SHOTS TO INCLUDE AND EXCLUDEWe decided to choose the shots that had the best acting, the best shot and camera angle.These shots also had to have the right idea that we wanted to portray to the audience. Theshots that we excluded were poor quality in terms of lighting, camera shot and angle,acting and also some of them had shaky movements.GETTING THE AUDIENCE INTERESTED
We did not want to show who the killer was. Instead, we show the killer as “innocent”and least suspicious so the audience can see the twist at the end of the film. We also gaveaway information through the text between scenes such as “she meant every for her, butthen everything changed and it would never be the same again”, this gives a sense ofsuspense and the audience would want to know what happened. We also created thissuspense through filming a scene at the graveyard and also a scene of a fire, but we don’tshow what exactly happened and who died. We also showed and include the girl whodied on the film in our trailer, so the audience doesn’t know that she died until they watchthe whole film and see the twist at the end.We wanted to create a scene of a fire somehow in out trailer, but because this was a littlehard for us to do, we decided to search for horror trailers in youtube to find a scene of afire so then we could extract it and put it into our trailer.We found one in the trailer of“The Crazies”. It was short and quick because we did not want to show much to theaudience so we don’t make it very obvious. You could find it in the following video inthe minute 1:08.CREATING A SENSE OF FEARTo create fear, we filmed a scary shot of hands full of “blood” and we edited the colourof this scene by changing the colour of the image by making darker. We also found asong that created suspense and fear throughout the scenes. The text we included betweensome scenes had colour red which connotes horror and death. A scene on the grave yardwe thought that was creepy and also most of the scenes were filmed during cloudy days.Another scene that we used to create fear on the trailer was when the main character wason the mirror and when she moved a bit to a side, we could see someone behind her onthe reflection of the mirror. The transitions we used the most was “shade in” and “shadeout” between each scene. We also used a transition effect called “dessintegrate” whichlooks like scene is burning and this represents the fire.Here we decided to change the text from red to white because we realized that in existinghorror trailers, in general, there is no use of red text. White is more legible and clear toread.Posted in Construction | Leave a Comment »Sound/audio manipulation/additionApril 28, 2010CHOOSING THE MUSIC
First, we went on www.youtube.com, typed “horror music” and “creepy music” and thenwe started going through a number of videos in order to get ideas of what we wanted forour trailer.We thought that we could use some bits of these horror sounds/music forcertain scenes on our trailer.Then, we decided to find an instrumental song from a well-known rock band which was“Linkin Park”. The song was called “What I’ve done” and it had a good entrance with apiano, we thought it worked very well for the beginning of the trailer. We thought that iftrailers have well known songs it may attract more audience. However, the rest of thesong did not work very well because it was too strong, it repeated the same throughoutthe whole trailer which made it boring and it did not sound scary.Lastly, we decided to search for classic music. We found a song called Eros by LudovicoEinaudi and it had lots of different phases with piano and violin, strong and slow phasesthat we could pick for the different scenes of our trailer. We thought that this song wasthe best as it had a lot to choose from.ISSUES WHEN CHOOSING THE MUSICThe issues we had when choosing our music was that we could not make the music towork well with each scene. This means that if a scene was supposed to be strong andscare the audience, we wanted the music at that precise moment to be strong as well.Also, we wanted the music to go with the movement and rhythm of the actors. It wasdifficult to find this in one song. Therefore, we decided to pick different bits of the“Ludovico Einaudi – Eros” song. We had to select each bit we wanted from the song foreach scene.OUR INSPIRATIONOur inspiration was that we wanted slow and fast part of a song in our trailer. We alsowanted to start slow and then as the trailer goes, the music would become faster. Wewanted the characters to move with the rhythm of the music.Posted in Construction | Leave a Comment »Horror posterApril 19, 2010IMAGEFor my horror poster I have chosen the same image I have used for my horror magazinefront cover because I wanted it to work well with my poster and my trailer to produce aneffective marketing campaign.
RESEARCHI have researched through looking at other posters. Particularly, I have looked at “Theuninvited” film poster because our trailer was inspired by this movie, so I wanted totransmit a similar message to the audience. I thought it was great to hide the identity ofthe model and to create a sense of mystery to the audience, because they do not knowwho the killer is. However, I was inspired by other These are the posters I have looked atthat inspired me to create my own poster:The uninvited poster:*Looks creepy with the face obscured*Shows a dark secret*It seems like the girl is looking in the house trying to figure out “why she was notinvited”*The poster is scary because if the audience stare at the face for a long time they may feelthat the face is going to come out*The text in front of her face may be a little distracting*The font is associated with horror as it is distorted*This poster involves the audience because it feels as if the girls is looking at themThe ring poster:*The picture clearly shows “The ring” connoting what the film is about*Again the face of the little girl is obscured which makes the poster creepy*The image looks as if part of a video*It looks like the girls is sitting in an empty and dark room with only one light above her,connoting that shes a suspect and she has done something badOne missed call poster:*This poster is very creepy because from far away it looks like a skeleton, but if you looktwice you can see that it is very ugly face. The eyes two screaming mouths. Then themouth of the face has got big lips like a clown.*The image is very dark. You can only see the front of the face. You can also see thehand holding a phone which represents the name the film.
*Again most of the text is white over the black which make it stand out and it also avoidsthe audience getting distracted, so they only focus on the image. There is also a little ofred text and I found out that in most of the posters, the red is only used for a few of thetext.POSTER CONVENTIONSText and name of the film is normally at the bottom of the posterThe majority of horror film posters have black shaded edges and this is for the audiencefocus on the centre of the poster and also to create a scaryThe colour red is used often for the fonts because it connotes bloodThe colour white for the text is used when the background is black, to makes it reallystand outI have used some of this research in order to meet some of the horror conventions throughmy poster. I have decided to make my poster dark by making the face of the girlobscured. I have also researched for creepy fonts and made some of the text red torepresent blood and death. I thought to make the edges of my poster black and shading tomake it darker.To create the right horror mood for my poster, I have used a number of techniques andtools in photoshop. You can see this in the PROGRESSION section below.PROGRESSIONThis is the original picture which I have used for my poster; the model is me. I have edited this image by changing its exposure, contrast, temperature and saturationbecause I wanted to make my face dark so the audience cannot see it or identify who sheis, this connotates suspense and makes the picture mysterious. I was inspired by theposter from “The uninvited”Then I deleted the background because I just wanted the audience to focus on the girl.Then I added a plain black background. I have added some text: “in theaters in may” and I got the font which I thought it lookedcreepy from http://www.fontspace.com/the-fontry/droeming. I thought that the picturelooked too simple on its own so I added a picture of Anna who is the second maincharacter of the film. I did not like how the 2 pictures worked together so I deleted mine one. I have foundanother font from http://www.1001fonts.com/font_details.html?font_id=3134 which Ihave used it for “unreality”, I thought it was creepy too. I added a background of a creepy
tree with a dark red colour; I thought it worked well with the the picture of Anna but notwith my image. I decided to keep my picture as I am the main character in the film. I thought the plainwhite background worked well with the picture because it makes it stand out. I changedthe colour of some of the text to red to represent blood and death. I added a black shadowaround the poster because through my research I found out that most of horror postershave them. this effect makes the audience to focus on the middle of the poster.I thought that the white background although it made the girl stand out, it was a bitsimple and boring. Also it made the poster to look too bright and I wanted it dark. So Imade it grey to see how it looks and I liked it, I thought that the girl still stands out.THE FINAL ONE. To create mise on scene I decided to add something on thebackground and because I was inspired from “The uninvited” poster, which has sometrees as the background, I decided to search for “trees photoshop brushes” on the internetand I found some on http://www.brusheezy.com/brushes/1312-Complete-Tree-Brush-Pack. I decreased the opacity of the brushes so the girl still stands out.FEEDBACKPositive“Is very dark, I would definitely think that it is a horror poster”“The background is creepy and it makes the girl stand out”“It feels like the girl is looking at viewer and that is what makes it creepy”Negative“The red is too bright, I could have been darker so it looks like blood more”“The size of the text is too big and it takes the attention away from the reader”“The name of the film doesn’t match the poster”Posted in Construction | Leave a Comment »Film MagazineApril 12, 2010RESEARCH
Before creating and producing my film magazine I have researched through looking atother film magazines such as Total Film, Empire and Gorezone. I went through theirfront covers and content, in order to find out how film magazines conventions and howthey attract the audience.FILM MAGAZINE FRONT COVER CONVENTIONS:The title is clearly displayed, with large and bold fontFamous actors/images used to focus the audiencePhrases like “Worlds biggest movie magazine” from Empire magazine or “The ultimatemovie magazine” from Total Film magazine or “Worldwide No. 1 horror entertainmentmag” from Gorezone magazine. These phrases are used to attract audience and differentform other film magazines.The actor/image represents the film that is being advertised. The name of the film or thename of the actor would be shown as the main issue, with large and bold font and with anoticeable colour.USING THE FINDINGSI have used these finding to produce my own magazine. I did this by following commonconventions and at the same time I have attempted to make my magazine different fromexisting magazines. An example of this is that I have included shapes of movie symbols.Gorezone was the most specific magazine in relation to my trailer as it is a horror filmmagazine. It helped me in terms of image/picture, colours and fonts used, and how thesetogether represent horror and attract the audience. However, I have decided that mymagazine was not only going to be aimed at horror films as the audience would be toolimited. Therefore, I have produced my film magazine mainly inspired by Total Film, butit would also include conventions from each of these other film magazines.My film magazine would advertise my horror movie by using horror font style which itsa common convention of Gorezone, using horror font style through out its front covers.I have chosen a mysterious picture as the background image because I was inspired byone of the Total Film magazine front cover.In addition, I would attempt to create a professional look the rest of the headings and sub-headings, and will not only use colours like “red” as it connotates horror, and mymagazine is not only for horror movies. The master head of my magazine would be big aswell. I have decided that my magazine would be called “Exclusive” as it has special film
publications that do not appear in any other film magazine. The gold colour of the masterhead represts the best and quality.MISE EN SCENELighting: I did not use any kind of lighting because I was standing outdoor during daytime. The day was cloudy. I was behind a window door and the photographer was inside.I told the photographer to turn the flash off so there was not any reflect in the window.Position of the camera: middle camera angle and at my eye level. It creates theimpression that the viewer is on the same level. It is usually seen as ‘normal’ but can alsobe used to bring the viewer closer to the action.Character figure and performance: my position is to be standing as if I am looking insidethe door. I have my hands in my face as if I am trying to get away from the light. Thisgives the sense of me looking at the audience. Also, this position is to represent the nameof the film, and it does this because it looks like the girl is getting away from the realityand she cannot believe that things are happening to her.Custom: ordinary clotheProps: I needed a camera and a tripod. I asked my friend to be standing behind the doorfrom far away so you can’t see her reflection on the window. I had to be standing outside.ENSURING THAT THE MAGAZINE AND THE POSTER WORK WELLTo ensure that this magazine cover works well with my poster and my trailer to producean effective part of a marketing campaign for the release of the original film, I have usedthe same font style for the name of the film “The uninvited” and with a large size. I havealso edited the image similarly; I have made the face of the actress dark so the audiencecannot identify clearly who she is and to create a “mysterious identity”.PROGRESSION OF MY FILM MAGAZINEI started with “cinema” as the name of my magazine but I thought it was too simple andobvious. I put a yellow banner because I wanted to see how a movie reel behind theheadline looks like. The second thing I added was the name of the my horror film withthe same type of font from the poster. I knew roughly where I wanted to place it.I researched on the internet for movie reels and this is the one I found. I decided to reduceits opacity so the audience does not get distracted with it.I researched on the internet for “theater fonts” and I found one inhttp://www.fontspace.com/category/theater. I decided to name my magazine
EXCLUSIVE and I put a gold colour because I thought I would stand out and match thepicutre. I added text above the name of the magazine to follow common conventions ofexisting film magazines. Them I added a picture of me, but then I thought that it didn’twork well with my poster as with this picture the audience could identify who the girl is,but with the picture from the poster they can’t, and that was my aim to hide the identity tomake it creepy. Afterwards, I edited the name of the film by making it bigger and withshadow so it stands out, without the shadow you are not able to read it properly. I havedecided to include another movie symbol so I researched on the internet and i found this.I though that it would represent “review of the year” films and I changed its opacity sothe audience did not get too distracted with it. I decided to make all of the headings goldto match the title, but I made the “iron man” heading red to represent the film.I put the image from the poster and I wanted it to cover most of the magazine front coverto make it creepy and to grab audience’s attention. I added more text on the bottom rightof the magazine to follow a convention of films magazines and by also adding a plussymbol “+” instead of writing it. I made the text red to match it with the iron manheading and to make it stand out as well.This is the final one. I added more text bellow the name of my horror film because Iwanted to add more description about the film to attract more the audience to watch thefilm and get them more interested to read about it inside the magazine. I made the “JonnyDepp” heading green because I thought the colours in general where boring and toosimple, so I wanted to have a variety of colours to keep the readers entertained.MAGAZINE FEEDBACKPositive“Is very good, I like the picture because it is scary, the unreality font promotes the filmbecause it is a horror type of font”“I could see straight away that it is a film magazine”“The name and the picture match because they are both creepy”“There is a lot to see and keeps the reader busy”“Well structured and organized layout”Negative“Font type and colour of EXCLUSIVE is not suitable for a film magazine, a differenttype of font should haven been used”
“The colour green is out of place”“There should have been a colour because white is too simple and plain”“The REVIEW OF THE YEAR should have been smaller because it takes away theattention from the reader too much as it has nearly the same size of UNREALITY”Posted in Construction | Leave a Comment »Filming our trailerApril 8, 2010PROBLEMS WE ENCOUNTEREDThe main problems we encountered were related to the acting, sometimes we could notget the expression we wanted to get or the dialogue, so we had to repeat the scene anumber of times. Also, we had to film a scene with different camera shots and angle untilthey look right. Sometimes by mistake we did not frame a shot correctly, for example wecut the head of the actor, so we had to repeat the scene again. We had to do more filminga number of times because we needed to cover all of our shotlist. It was also hard to agreewith what we wanted to film because we were 4 in our group and we all had differentideas, so we decided to discuss them and choose the best idea. For some of the scenes,such as the one at the graveyard, the first time we wanted to do it it started to rain so wehad to postpone it. In addition, for some of the scenes we were not complete as a groupmeaning that one or two of the group were missing so it was difficult to film and todiscuss the scenes.WHAT WORKED WELL AND BADWhat always worked well was that we always had the tripod available for us and weknew how to use it very well, so our scenes could look more professional as they werenot shaky. We also decided to carry out our shotlist so we knew exactly what to dowithout wasting any time.What did not work well was that for the dialogue, we did not have a microphone so whenit came to edit the trailer, we could not hear the voices properly. Furthermore, even if wehad our shotlist, well planed, when it came to filming them sometimes we did not likethem so we had change the shotlist in terms of camera shot, camera angle or dialogue.