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A Presentation on Social Media and web 2.0 for Non Profits

A Presentation on Social Media and web 2.0 for Non Profits

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Weop Weop Presentation Transcript

  • Social Media Overview WEOP September 26, 2007
  • Social Media Introduction
    • Social media describes online technologies and practices that people use to share opinions, insights, experiences, and perspectives.
    • Social Media typically includes:
      • Blogs
      • Podcasts
      • Online Sharing
      • Social Networking
      • Wikis
      • Virtual Worlds
      • Video
  • Social Media Attributes
    • Community - Connecting people in a powerful way based on interests, location, demographics and goals
    • 2 Way Conversation – traditional media is a controlled communication mechanism. Social Media is about the ability to let your voice be heard . Hence, we see features, like rss and blog comments
    • Sharing and expressing - whether its video, photos, music, or opinions. Hence, consumer generated content, community ratings, and community uploading
  • Benefits of Social Media
    • Cost Effective
    • Creates a rich user experience
    • Ability to include viral marketing
    • Flexible and fast
    • Reaches new and targeted demographics
    • Enhances brand
    • Creates buzz
    • Drives traffic
  • Features of Social Media Sites
    • Rss Feeds
    • Bookmarking capabilities
    • Community rating
    • User Generated Content
    • Open Feedback through Comments
    • Tagging and Clouds
    • Profiles and Networking
  • Social Media Marketing for Organizations
    • Planning – there must be a plan in place before embarking into the social media sphere including goals, objectives and communication policies
    • Tracking – a key aspect of a social media is monitoring responses and tracking success rates. As this is a flexible medium, this is a daily endeavor
    • Measuring – Pre-determining measures of success will allow for ongoing optimization
  • Don’t just jump on the bandwagon
    • Social Media is not the answer – serving your customers is the answer
    • A Social Media Strategy needs to be integrated
    • Appoint a Technology Advocate
    • Monitor successes and TEST, TEST, TEST
    • Think about these mediums as a way to have a conversation.
  • Campaign Ideas
    • Blogs – (Blogger, Wordpress,SquareSpace)
      • Use Blog Platforms as your website or as a mechanism to talk to your audience
      • Words from the ED
      • Journal from a volunteer
      • Progress on a Corporate Campaign
    • Videos – (Youtube, Blip.tv, Myspace TV)
      • Post video of events
      • Trainings
      • Education Trips
    • Maps (google, mapquest)
      • List of partner organizations
      • List of community resources
  • Samples From the Web
  • MySpace
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  • Resources
    • http://www.squidoo.com/org20
    • http://www.netsquared.org/
    • http://www.nonprofittechblog.org/
    • http://www.nten.org/