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A Presentation on Social Media and web 2.0 for Non Profits

A Presentation on Social Media and web 2.0 for Non Profits

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    Weop Weop Presentation Transcript

    • Social Media Overview WEOP September 26, 2007
    • Social Media Introduction
      • Social media describes online technologies and practices that people use to share opinions, insights, experiences, and perspectives.
      • Social Media typically includes:
        • Blogs
        • Podcasts
        • Online Sharing
        • Social Networking
        • Wikis
        • Virtual Worlds
        • Video
    • Social Media Attributes
      • Community - Connecting people in a powerful way based on interests, location, demographics and goals
      • 2 Way Conversation – traditional media is a controlled communication mechanism. Social Media is about the ability to let your voice be heard . Hence, we see features, like rss and blog comments
      • Sharing and expressing - whether its video, photos, music, or opinions. Hence, consumer generated content, community ratings, and community uploading
    • Benefits of Social Media
      • Cost Effective
      • Creates a rich user experience
      • Ability to include viral marketing
      • Flexible and fast
      • Reaches new and targeted demographics
      • Enhances brand
      • Creates buzz
      • Drives traffic
    • Features of Social Media Sites
      • Rss Feeds
      • Bookmarking capabilities
      • Community rating
      • User Generated Content
      • Open Feedback through Comments
      • Tagging and Clouds
      • Profiles and Networking
    • Social Media Marketing for Organizations
      • Planning – there must be a plan in place before embarking into the social media sphere including goals, objectives and communication policies
      • Tracking – a key aspect of a social media is monitoring responses and tracking success rates. As this is a flexible medium, this is a daily endeavor
      • Measuring – Pre-determining measures of success will allow for ongoing optimization
    • Don’t just jump on the bandwagon
      • Social Media is not the answer – serving your customers is the answer
      • A Social Media Strategy needs to be integrated
      • Appoint a Technology Advocate
      • Monitor successes and TEST, TEST, TEST
      • Think about these mediums as a way to have a conversation.
    • Campaign Ideas
      • Blogs – (Blogger, Wordpress,SquareSpace)
        • Use Blog Platforms as your website or as a mechanism to talk to your audience
        • Words from the ED
        • Journal from a volunteer
        • Progress on a Corporate Campaign
      • Videos – (Youtube, Blip.tv, Myspace TV)
        • Post video of events
        • Trainings
        • Education Trips
      • Maps (google, mapquest)
        • List of partner organizations
        • List of community resources
    • Samples From the Web
    • MySpace
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    • Resources
      • http://www.squidoo.com/org20
      • http://www.netsquared.org/
      • http://www.nonprofittechblog.org/
      • http://www.nten.org/