Within the first 12 months their online booking revenues increased 10X to over $2,000,000 per month
Over 2000 e-mail registrants per month; 10% conversion rate from e-mail
Channel shift to over 30% of reservations coming through website
Loss of online bookings - Cumbersome online reservation system, losing a lot of bookings due to frustrated customers dropping off the site before completing a reservation request.
Customer Relationship Management – 3 different customer databases, no integration or single view
Strategy consulting and a usability study, re-design the overall site, build a centralized customer database.
Create a highly user friendly site, that was scalable and robust, and would allow customers to quickly reserve rooms. Centralized data repository to more easily report and target market to their customers