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Kristen coen’s social media brand

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Kristen Coen's Final Social Media Brand Presentation

Kristen Coen's Final Social Media Brand Presentation

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Transcript

  • 1. Kristen Coen’s Social Media Brand
  • 2. Goals
    What do you want to accomplish with your online brand?
    Networking
    Gain Online Notoriety
    What is your ideal job/position? 
    Creative Designer for a Public Relations Firm
    Event Planning and Promotions for a Public Relations Firm    
  • 3. Portfolio
    What will you include in your portfolio?
    408 Coursework
    Written Video Scripts
    Internship pieces
    Advertisements from NSAC
    Where can an employer view your resume?·  
    http://www.wix.com/kcoen90/social-media-resume
    Linked-In
    Hard Copy
  • 4. Social Media Presence
    Social Media
    Facebook, Twitter, LinkedIn, Tumblr and Google Profile
    Resume
    LinkedIn
    Personal Website
    Portfolio
    Writing, Coordinated Events, Graphic Design, Audio and Video Production Pieces
  • 5. Objectives
    Have a job roughly 3 months after graduation
    Increase my amount of professional contacts
    Attend events around Toledo
    Contact Northwest Ohio PRSA members
    Sit in on their meeting
    Monitor Google Search
    Count Twitter followers
          
  • 6. Objectives
    What do you want to get for all the hard work you’ll put into the process?
    A Job with good benefits
    Professional contacts and networking
  • 7. SWOT
    Strengths
    Experience in Advertising and Public Relations, Graphic Design and Social Media
    Board member in two student organizations
    Very Organized
    Several Important Professional Connections
  • 8. SWOT
    Weaknesses
    Obsessive Compulsive
    Excessive Worrier
  • 9. SWOT
    Opportunities
    Personal connection with Public Relations and Advertising professionals
    Live within 2 hours of large cities
    Detroit
    Cleveland
    Colombus
  • 10. SWOT
    Threats
    Fiancée and his career
    Family Proximity
    Unwillingness to move more than 2 hours away from Toledo
  • 11. Social Media
    What is your current online presence?
    I have a:
    Tumblr: http://kcoen.tumblr.com/
    Twitter: http://twitter.com/Kristen_Coen
    LinkedIn: http://www.linkedin.com/in/kcoen
    Facebook: http://www.facebook.com/profile.php?id=678621749&sk=info
    Social Resume: http://www.wix.com/kcoen90/social-media-resume     
  • 12. Key Messages
    I love what I do and I am good at it    
    I am a quick learner and I take pride in what I do
    I have the ability to think outside the box 
    I am a loyal employee
  • 13. Strategies
    Monitor my name in Google Search
    Research and Utilize new social networking sites
    Join Professional Organizations
    PRSA: Public Relations Society of America
    IPRA : International Public Relations Association  
  • 14. Tactics
    How will you get there? What will you do and when? Short term and long term?
    Volunteer at non-profit organizations
    Take internships, paid or unpaid
    Attend Professional conferences and events
    AdCon
    PRSA Meetings
    Set up job search alerts on Monster and Craigs List
    Track Indeed.com for Jobs in:
    Public Relations, Advertising, Event Planning, Social Media, Communications, Graphic Design  
  • 15. Measurement
    Measurement: How will you measure success? Job? Audience? Search results? Opportunities?
    I have a job that I love
    Good Benefits
    Flexible Schedule
    Positive Work Environment
    Close to Home
    Beat out Kristen Coen in Orange County in Google Search