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Static image new

  1. 1. Static Image .
  2. 2. Visual images that do not move.
  3. 3. Often combine visual elements and words.
  4. 4. Types of Static Images .
  5. 5. Greeting Cards
  6. 6. Posters
  7. 7. Slides
  8. 8. Print Advertisements
  9. 9. Dioramas Models
  10. 10. Collages
  11. 11. Charts
  12. 12. Photographs
  13. 13. Newspapers
  14. 14. Paintings
  15. 15. Album Covers
  16. 16. Film Covers
  17. 17. Comics Images that show a sequential narrative.
  18. 18. Cartoon Single panel drawing without speech bubbles, often has a caption.
  19. 19. Tableau Motionless performances in theatre.
  20. 20. Sculpture
  21. 21. COLOUR Matters .
  22. 22. Sunshine, joy, happiness, intellect, energy, freshness, cheerful, stimulating, honour, and loyalty cowardice (yellow belly). Dull (dingy) yellow represents caution, decay, sickness, and jealousy. How the colour yellow affects us physically Stimulates mental processes Stimulates the nervous system Activates memory Encourages communication
  23. 23. <ul><li>Attention - use it to highlight the most important elements of your design. </li></ul><ul><li>When placed against black; warning. </li></ul><ul><li>Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. </li></ul><ul><li>Men see yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. </li></ul>
  24. 24. <ul><li>During the tenth century in France, the doors of traitors and criminals were painted yellow. </li></ul><ul><li>During the 1357 Japanese &quot;War of Dynasty,&quot; warriors wore a yellow chrysanthemum as a pledge of courage. </li></ul><ul><li>Jews wore yellow armbands in Nazi concentration camps. </li></ul><ul><li>In medical terms, a yellow flag indicates a quarantine. </li></ul><ul><li>75% of the pencils sold in the United States are painted yellow. During the 1800s, the best graphite in the world came from China. American pencil makers wanted a special way to tell people that their pencils contained Chinese graphite. </li></ul><ul><li>A yellow flag is used in car racing to signal caution. Cars must remain in their current position when a yellow flag is shown. </li></ul>
  25. 25. Joy, sunshine, enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, stimulation, strength, endurance, high visibility, fun and flamboyant, warmth and energy. Dark orange can mean deceit and distrust. Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action. Use it to catch attention and highlight the most important elements of your design. How the colour orange affects us physically Stimulates activity Stimulates appetite Encourages socialisation
  26. 26. <ul><li>American Indians associate the colour orange with kinship. </li></ul><ul><li>In China and Japan, orange is used to symbolize happiness and love. </li></ul><ul><li>Orange is representative of &quot;gluttony&quot; in Christianity. </li></ul><ul><li>Orange is the colour that means &quot;high&quot; in the colour-coded threat system established by presidential order in March 2002. This system quickly informs law enforcement agencies when intelligence indicates a change in the terrorist threat facing the United States. </li></ul><ul><li>Safety orange is a colour used to set things apart from their surroundings. Safety orange is the colour usually for traffic cones and other construction zone marking devices </li></ul><ul><li>Agent Orange, an herbicide named after the colour of its containers, was used in a systematic herbicidal program organized by the US military that ran from 1961 through 1971 in Vietnam. </li></ul>
  27. 27. Fire and blood, energy, war, danger, strength, power, determination passion, desire, and love. Enhances metabolism, increases respiration rate, raises blood pressure. Courage - found in many national flags. Light red represents joy, sexuality, passion, sensitivity, and love. Dark red is associated with vigour, willpower, rage, anger, leadership, courage, longing, malice, and wrath. How the colour red affects us physically Increases enthusiasm Stimulates energy and can increase the blood pressure, respiration, heartbeat, and pulse rate Encourages action and confidence Provides a sense of protection from fears and anxiety
  28. 28. <ul><li>Very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. </li></ul><ul><li>Red is widely used to indicate danger (high voltage signs, traffic lights). This colour is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity. </li></ul><ul><li>Red brings text and images to the foreground. Use it as an accent colour to stimulate people to make quick decisions; it is a perfect colour for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). </li></ul>
  29. 29. <ul><li>In China, red is associated with good luck and fortune. </li></ul><ul><li>In Jamaica, a popular slang term for someone who is under the influence or drunk is &quot;red.&quot; </li></ul><ul><li>In India, a red mark on the forehead is said to bring good luck. </li></ul><ul><li>To the Hindu, red symbolizes joy, life, energy, and creativity. Islamic, Hindu, and Chinese brides traditionally wear red. </li></ul><ul><li>Chinese New Year is celebrated by wearing red clothing and decorating the house with red. Red envelopes with &quot;luck money&quot; are given to unmarried children to bring good fortune to them for the rest of the year. </li></ul><ul><li>In the financial arena, red symbolizes a negative direction. </li></ul><ul><li>Bees can't see the colour red, but they can see all other bright colours. Red flowers are usually pollinated by birds, butterflies, bats, and wind, rather than bees. </li></ul><ul><li>Red is the colour that means &quot;severe&quot; in the colour-coded threat system established by presidential order in March 2002. This system quickly informs law enforcement agencies when intelligence indicates a change in the terrorist threat facing the United States. </li></ul>
  30. 30. Green is the colour of nature, healing, growth, harmony, freshness, fertility and safety. Dark green is also commonly associated with money. It is the most restful colour for the human eye; it can improve vision. Green suggests stability and endurance. Green is considered the colour of peace and ecology. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. growth and hope. Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dark green is associated with ambition, greed, and jealousy. Yellow-green can indicate sickness, cowardice, discord, and jealousy. Olive green is the traditional colour of peace. How the colour green affects us physically Soothes Relaxes mentally, as well as physically Helps alleviate depression, nervousness, and anxiety Offers a sense of renewal, self-control, and harmony
  31. 31. <ul><li>Green is used worldwide to represent safety. </li></ul><ul><li>In several religions, green is the colour associated with resurrection and regeneration. </li></ul><ul><li>In Japan, green is regarded as the colour of eternal life. </li></ul><ul><li>The solid green flag of Libya is currently the only national flag of a single colour. </li></ul><ul><li>In China, jade stones represent virtue and beauty. </li></ul><ul><li>In Portugal, green is the colour of hope because of its associations with spring. </li></ul><ul><li>There is a superstition that sewing with green thread on the eve of a fashion show brings bad luck to the design house, the same is said for bridesmaids wearing green. </li></ul><ul><li>Green is the colour associated with Sunday in the Catholic church and the altar cloth is usually green for Sunday services. </li></ul><ul><li>Green is the colour used for night-vision goggles because the human eye is most sensitive to and able to discern the most shades of that colour. </li></ul>
  32. 32. Blue is the colour of the sky and sea. depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It slows human metabolism tranquillity and calmness. Blue is used to symbolize piety and sincerity, consciousness and intellect. It is a masculine colour symbolising depth, expertise, and stability. Blue is seen as trustworthy, dependable, and committed. Light blue is associated with health, healing, tranquillity, understanding, and softness. Dark blue represents knowledge, power, integrity, and seriousness. Indigo , a deeper blue, symbolizes a mystical borderland of wisdom, self-mastery, and spiritual realization. Blue is the least &quot;gender specific&quot; colour, having equal appeal to both men and women. How the colour blue effects us physically Calms and sedates Cools Aids intuition
  33. 33. <ul><li>You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). </li></ul><ul><li>Use blue to suggest precision when promoting high-tech products. </li></ul><ul><li>Avoid using blue when promoting food and cooking, because blue suppresses appetite. </li></ul><ul><li>When used together with warm colours like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect colour scheme for a superhero. </li></ul>
  34. 34. <ul><li>In India, paintings of the god Krishna often depict him as having blue skin. </li></ul><ul><li>In Mexico, blue is the colour of mourning. </li></ul><ul><li>In Greece, the colour blue is believed to ward off &quot;the evil eye.&quot; Those who believe in this Greek superstition often wear a blue charm necklace or blue bracelet for protection. </li></ul><ul><li>The Catholic religion associates blue with the Virgin Mary. </li></ul><ul><li>Blue is one colour that means &quot;low&quot; or &quot;guarded&quot; in the colour-coded threat system established by presidential order in March 2002. This system quickly informs law enforcement agencies when intelligence indicates a change in the terrorist threat facing the United States. </li></ul><ul><li>Powder blue is often used in products to promote cleanliness and purity. </li></ul><ul><li>The blue ribbon has been widely recognized as a national symbol of child abuse awareness and prostate cancer. </li></ul><ul><li>Owls are the only birds that can see the colour blue. </li></ul><ul><li>Mosquito's are attracted to the colour blue twice as much as to any other colour. </li></ul>
  35. 35. Purple combines the stability of blue and the energy of red. associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. wisdom, dignity, independence, creativity, mystery, and magic. According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colours. Light purple evokes romantic and nostalgic feelings. Dark purple evokes gloom and sad feelings. It can cause frustration. How the colour purple affects us physically Uplifts Calms the mind and nerves Offers a sense of spirituality Encourages creativity
  36. 36. <ul><li>In Thailand, purple is worn by a widow mourning her husband's death. </li></ul><ul><li>The Purple Heart award represents courage. </li></ul><ul><li>Catholic priests wear purple vestments before performing Reconciliation. </li></ul><ul><li>February is the month associated with the color purple and the birthstone for those born is February is amethyst. </li></ul><ul><li>Leonardo da Vinci believed that the power of meditation increases ten times when done in a purple light, as in the purple light of stained glass. </li></ul><ul><li>In 1999, formal Moral Majority spokesman Reverend Jerry Farwell came out publicly against the children's show Teletubbies . He believed that its character &quot;Tinky-Winky&quot; was gay, stating that he was purple - the colour of gay pride - and that his antennae was a triangle - the symbol of gay pride. </li></ul><ul><li>The poem &quot;Warning&quot; by English poet Jenny Joseph begins with the line &quot;When I am an old woman I shall wear purple...&quot; The poem and its famous purple line has become a tongue-in-cheek reference to a woman's struggle with aging. </li></ul><ul><li>Purple is the colour of the highest denomination poker chip = $5,000 </li></ul>
  37. 37. Brighter pinks are youthful, fun, and exciting, while vibrant pinks have the same high energy as red; they are sensual and passionate without being too aggressive. associated with romance and the blush of a young woman's cheeks. Pink is the colour of happiness and is sometimes seen as light-hearted. For women who are often overworked and overburdened, an attraction to pink may speak of a desire for the more carefree days of childhood. How the colour pink affects us physically Bright pinks, like the colour red, stimulate energy and can increase the blood pressure, respiration, heartbeat, and pulse rate. They also encourage action and confidence. Pink has been used in prison holding cells to effectively reduce erratic behaviour.
  38. 38. The pink ribbon is an internationally recognized symbol of hope and awareness in the fight against breast cancer. In Japan, the colour pink has a masculine association. The annual spring blooming of the pink-blossomed cherry trees (the Sakura) is said to represent the young Japanese warriors who fell in battle in the prime of life (the Samurai). The Chinese had not recognized the colour pink until they had contact with Western culture and the Chinese word for pink translates as “foreign colour.” Pink signifies happiness and joy in Catholicism. A pink triangle is frequently used to represent gays, lesbians, and bisexuals. The origin of the pink triangle goes back to when Nazis labelled their prisoners in concentration camps. Men who had been jailed because of supposed homosexuality had to wear the pink triangle on their clothing. In more recent times, this symbol is a sign of pride.
  39. 39. Brown represents wholesomeness and earthiness. While it might be considered a little on the dull side, it also represents steadfastness, simplicity, friendliness, dependability, and health. Brown says stability, reliability, and approachability. It is the colour of our earth and is associated with all things natural or organic. How the colour brown affects us physically supplies a feeling of wholesomeness stabilizes provides a connection with the earth gives a sense orderliness
  40. 40. <ul><li>In the United States, Thanksgiving is represented by brown and orange. </li></ul><ul><li>The Japanese do not have a specific word for brown. Rather, they use more descriptive names such as “tea-colour,&quot; &quot;fox-colour,&quot; and &quot;fallen-leaf.” </li></ul><ul><li>In India, brown is the colour of mourning because it resembles dying leaves. </li></ul><ul><li>American Indians believe the colour brown represents the power of self-discipline. </li></ul><ul><li>Brown was representative of the Nazi Party in Germany from the 1920’s to the 1940’s. The Sturmabteilung (SA -- German stormtroopers) dressed in brown uniforms and were referred to as &quot;brownshirts.&quot; The Nazi vote was symbolized by brown on electoral district maps. The location of the Nazi headquarters was named the Brown House. </li></ul><ul><li>Companies use brown paper to denote a natural product. </li></ul><ul><li>If you dream of the colour brown, it means you will be lucky with money. </li></ul>
  41. 41. Gray is the colour of intellect, knowledge, and wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. It is a colour that is dignified, conservative, and carries authority. Gray is controlled and inconspicuous and is considered a colour of compromise, perhaps because it sits between the extremes of black and white. Gray is a perfect neutral, which is why designers often use it as a background colour. How the colour gray affects us physically Unsettles Creates expectations
  42. 42. <ul><li>Gray is the colour for Lent in Christianity. </li></ul><ul><li>Gray is representative of mourning and repentance in Christianity. </li></ul><ul><li>The Confederate Army wore gray uniforms during the Civil War. </li></ul><ul><li>The New York Times is sometimes called “Gray Lady.&quot; </li></ul><ul><li>Gray represents non-involvement, giving it a formal authority. </li></ul><ul><li>Gray is associated with intellect and the brain is composed of “gray matter.&quot; </li></ul><ul><li>Gray is representative of pessimism. </li></ul><ul><li>The human eye can distinguish about 500 shades of gray. </li></ul>
  43. 43. White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the colour of perfection. White means safety, purity, and cleanliness, depicts faith and purity. In advertising, white is associated with coolness and cleanliness because it's the colour of snow. You can use white to suggest simplicity in high-tech products. Charitable organizations often use white; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, suggests safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products. Doctors wear white coats, brides traditionally wear white gowns, and a white picket fence surrounds a safe and happy home. How the colour white affects us physically Aids mental clarity Encourages us to clear clutter or obstacles Evokes purification of thoughts or actions Enables fresh beginnings
  44. 44. <ul><li>White is the traditional colour worn by brides in the western world, as well as in Japan. </li></ul><ul><li>White is a colour of mourning in China and parts of Africa. </li></ul><ul><li>A white flag is universally recognized as a symbol of truce. </li></ul><ul><li>In Christianity, a white lily represents the Madonna. </li></ul><ul><li>More shades of white are available commercially than any other colour. </li></ul><ul><li>White clothing typically becomes translucent when wet. </li></ul><ul><li>The appearance of white in a dream is thought to represent happiness at home. White castles are a symbol of achievement, destiny perfectly fulfilled, and spiritual perfection. </li></ul><ul><li>Originally, scientists wore beige coats. In the late 19th century, medical professionals chose white ones. The colour white was chosen because of the idea of hope and expectations for healing and recovery that the physicians would bring. </li></ul>
  45. 45. Black is associated with power, elegance, formality, death, evil, and mystery. Black is a mysterious colour associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humour, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious colour (black tie, black Mercedes). Black contrasts well with bright colours. Combined with red or orange – other very powerful colours – black gives a very aggressive colour scheme. How the colour black affects us physically makes one feel inconspicuous provides a restful emptiness is mysterious by evoking a sense of potential and possibility
  46. 46. <ul><li>In Aztec culture, black represented war because black obsidian glass was used as the cutting edge of battle swords. It was also the symbol of religion; priests wore no other colour but black. </li></ul><ul><li>In the west, black is the colour of mourning and death. </li></ul><ul><li>In rural areas of Mexico, Portugal, Spain, Italy and Greece widows will wear black for the rest of their lives. </li></ul><ul><li>In China, black is a traditional clothing colour for boys. </li></ul><ul><li>Mussolini’s Fascist militia was known as &quot;the Blackshirts.&quot; </li></ul><ul><li>A black cat crossing one's path is considered bad luck in many cultures, except in England, where spotting a black cat is considered good luck. </li></ul><ul><li>The colour black is associated with sophistication and power...tuxedos, limousines, judge's robes, and priests' attire are all typically black. </li></ul><ul><li>Musicians in an orchestra pit often wear all black during live concerts, so as not to draw attention away from the stage performers. </li></ul><ul><li>One old wives' tale claims that if a woman is buried wearing the colour black, she'll come back to haunt the family. </li></ul>
  47. 47. Proportion . Size, which is relative, will help determine the dominant image and concept. The size of the different elements, and the ways these sizes are combined, will lead the viewer or reader to interpret them differently.
  48. 48. White space is critical in helping highlight graphics and illustrations, throwing them into relief and creating visual Interest to convey a vivid message, such as &quot;Watch This Space&quot;. White Space .
  49. 49. Depth . Most images are two dimensional, the effect may be three dimensional because of the impression of depth given by the placement of people, animals, objects, or words in the foreground in relation to the background “behind&quot; them.
  50. 50. Putting it all into action .
  51. 51. <ul><li>What is the dominant feature of this static image? </li></ul><ul><li>What is the effect of the colour blue in this static image ? </li></ul><ul><li>Why has the creator made the ice-cube tray so small in comparison to the fingers? </li></ul><ul><li>What is the effect of only having four words in this static image? </li></ul><ul><li>Why has the creator chosen to include a rounded font instead of sharp? </li></ul>
  52. 52. <ul><li>What is the dominant feature of this static image? </li></ul><ul><li>The ice-cube tray being held by four fingers. </li></ul><ul><li>What is the effect of the colour blue in this static image ? </li></ul><ul><li>It has a refreshing feel but also makes you think of ice-cold water. </li></ul><ul><li>Why has the creator made the ice-cube tray so small in comparison to the fingers? </li></ul><ul><li>It emphasises how mini the new can is. </li></ul><ul><li>What is the effect of only having four words in this static image? </li></ul><ul><li>It is straight to the point. Pepsi is a well known brand so we do not need a lot of information. </li></ul><ul><li>Why has the creator chosen to include a rounded font instead of sharp? </li></ul><ul><li>It reflects the roundness of the mini-can and how cute it is. </li></ul>
  53. 53. <ul><li>What is the dominant feature of this Static Image? </li></ul><ul><li>What is the effect of the border in this static Image? </li></ul><ul><li>How does the picture of the burger relate to the words? </li></ul><ul><li>Why is it important to include the logo of BK into this S.I? </li></ul>
  54. 54. <ul><li>What is the dominant feature of this Static Image? </li></ul><ul><li>The burger in the middle. </li></ul><ul><li>What is the effect of the border in this static Image? </li></ul><ul><li>It brings the advertisement together. </li></ul><ul><li>How does the picture of the burger relate to the words? </li></ul><ul><li>The burger thinks that it is a McDonald’s burger but it is too big for their containers. </li></ul><ul><li>Why is it important to include the logo of BK into this S.I? </li></ul><ul><li>So the audience know it is an advertisement for BK and not MCDs. </li></ul>
  55. 55. Explain what is happening in this static image. Explain whether you think this advertisement is effective or not.
  56. 56. The End .