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Taking POLE position

         The world of ESO
                Kazim Ali Khan Ma Foi
Engineering …An industry called as ESO
YOU NEED TO KNOW…
From the context …
1.    The Italian word "ingeniator" means "the ingenious one," and who else but

      Leonardo Da Vinc...
MAKING POSSIBLE….
                              Design Build
        Landscape Designing     Teams
                       ...
SEIZING OPPORTUNITY
SUPPLY                 Engineering Services Application

           Product
            Product
          Engineering
    ...
ES and Scope…

                                                             Aerospace
                 Product & Component...
ES Value Chain…
                                                                 2d/3d Modeling
             Major Enginee...
Existing ES Market…

       Plant engg - plant layout, plant design, material flow simulation and process
                ...
Global ESO -- India
Global ESO India
Global ES.. constituents
 Global Project Teams
                              Corporations
                                ...
Emerging Paradigm
ESO – India

1.   Global ESO market is estimated $40B by 2015

2.   Opportunity for India – Automotive, Aerospace and hi-t...
ESO - India
5.   Major thrust – ES as a segment in multi-disciplinary viz., automotive,
     aerospace, high-tech/telecom,...
Opportunity landscape
                        cash
Telecom Switch Design   flow
                                          ...
Opportunity landscape

Apart from modeling and detailing

1.   Knowledge based engineering

2.   Digital manufacturing

3....
Drivers

                       • Reduce Cost

                       • Get High Quality Talent

4Spend on
               ...
Factors – Critical Success…
Complexity due to deliverables


        High Iteration


        Managing Teams


     Measur...
Challenges…

1.   IP protection orientation

2.   Technical/domain expertise

3.   Advanced technology and infrastructure
...
Future ahead
1.   ES – Not just about creating digital models and drawings
2.   India with manufacturing industry – automo...
ESO – In perspective
                                                                                Process standardizati...
ESO – In perspective

    Magnitude                       Factors



High Degree                   Knowledge Transfer
Larg...
CASE IN POINT

AEROSPACE & AUTO INDUSTRY
ES - Auto Sector…
ES - Aerospace Industry…
LANDSCAPING ….TALENT
                                  Workforce Size & Availability

                                    ...
Creating - Ecosystem
                                                               Major Industry;
                      ...
FEW THOUGHTS …
1.   Making policy formulation, re-hauling engineering education, filip to institutes like IIT
            ...
Appreciate YOUR TIME!
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ESO - India by Kazim Ali Khan Ma Foi

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Engineering another opportunity in the world of BPO: Engineering process outsourcing is likely to leap frog India's leadership in outsourcing to an indomitable position - Kazim Ali Khan Site Head Bengaluru and Head Account Management - Ma Foi Management Consultants Limited

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Transcript of "ESO - India by Kazim Ali Khan Ma Foi"

  1. 1. Taking POLE position The world of ESO Kazim Ali Khan Ma Foi
  2. 2. Engineering …An industry called as ESO
  3. 3. YOU NEED TO KNOW…
  4. 4. From the context … 1. The Italian word "ingeniator" means "the ingenious one," and who else but Leonardo Da Vinci could be called the "Ingegnere Generale"? 2. For a long time, the word engineer was most associated with the military engineer, or someone who constructed war machines 3. France boasts the first school of engineering, the National School of Bridges and Highways, established in 1747, which trained civil engineers who built structures such as sewer and water systems, railroads and even cities 4. Civil engineering evolved hand in hand with mechanical engineering, which looked at all types of machinery
  5. 5. MAKING POSSIBLE…. Design Build Landscape Designing Teams Interior Designing Structural Design Architecture Building Information Mode Energy Modeling Project Engineering Management Construction
  6. 6. SEIZING OPPORTUNITY
  7. 7. SUPPLY Engineering Services Application Product Product Engineering Engineering Process Process Engineering Engineering Electronics Electronics And And Telecommunication Telecommunication Power & Power & Plant Plant DEMAND Control Control Automation Automation systems systems Enterprise Enterprise Asset Asset Aerospace Aerospace Management Management And And Defence Defence Industrial Industrial Utilities Utilities Construction Construction Maintenance Maintenance
  8. 8. ES and Scope… Aerospace Product & Component Design Automotive Plant Design Process Engineering Hi tech/ Telecom Plant Maintenance and Operations Construction and Industrial Machinery
  9. 9. ES Value Chain… 2d/3d Modeling Major Engineering Process Applications Engineering Change Order Documentation Embedded Software Core Design Development Conversions High End Engineering Testing and Analysis •PLM Solutions •Design Analysis •Design Analysis •Product Redesign •Testing and Simulations •Testing and Simulations Reverse Engineering
  10. 10. Existing ES Market… Plant engg - plant layout, plant design, material flow simulation and process optimization Automotive & aerospace sectors R&D Concentration on High Tech Industries Embedded & Electronic segment – Communications (Largest customer) Key services in Embedded/ Electronic System Chip Design, Mechatronics, board design, testing and Prototyping
  11. 11. Global ESO -- India Global ESO India
  12. 12. Global ES.. constituents Global Project Teams Corporations Baby boomers retiring! Project and Knowledge Management Direct Stake Holders Business Governmental Organizations Paradigms mySAP ERP Rapid Changes in In Business and Engineering Private Stakeholders Technology Services Innovation and Service Providers & NGOs Productivity Improvement Contemporary Industry Practise Indirect Stake holders Skills
  13. 13. Emerging Paradigm
  14. 14. ESO – India 1. Global ESO market is estimated $40B by 2015 2. Opportunity for India – Automotive, Aerospace and hi-tech industry 3. Indian competitive services include CAM, CAE etc., while vertical specific engineering services offer PLCM, Re-engineering and design change management 4. ESO is one such segment that is fast catching their attention 55% of the market is controlled by IT service providers, 40% is with captives and the rest is catered by the niche players
  15. 15. ESO - India 5. Major thrust – ES as a segment in multi-disciplinary viz., automotive, aerospace, high-tech/telecom, utilities and construction/industrial 6. ^60% is aerospace, auto and telecom 7. Concerns – IP, lack of resources, domain knowledge, lack of understanding what really works with outsourcing 8. Domain knowledge, process expertise, flexibility around business models, long-term scaling engagements and ability to weave into a customer’s product development program life cycle 9. Engineering sourcing is a high potential area of focus
  16. 16. Opportunity landscape cash Telecom Switch Design flow Leverage Aerospace Landscape Aircraft Engine Improve Efficiency Complete end to end Product Design Drafting Accelerate time Product Definition Time-to-Benefit Technical Publishing Reduce Initial Investments Process Expertise
  17. 17. Opportunity landscape Apart from modeling and detailing 1. Knowledge based engineering 2. Digital manufacturing 3. Product Lifecycle mgt 4. Technical publication 5. Sourcing and manufacturing services 6. Plant solutions 7. Integrated Asset mgt 8. Remote monitoring an diagnostics and geospatial solutions
  18. 18. Drivers • Reduce Cost • Get High Quality Talent 4Spend on • Cut Time Engineering services is under pressure • Access to new markets to produce • Grow Capacity increasing returns • Provide Direct Support to Customers • Simpler to manage
  19. 19. Factors – Critical Success… Complexity due to deliverables High Iteration Managing Teams Measuring Productivity Difficult Commitment Very High Domain Knowledge Transition From Careful Provider Strategic Planning Selection Management High Degree of Knowledge transfer Leadership Higher Transition costs Customer Cost Exit High Functional Needs Systems Economics
  20. 20. Challenges… 1. IP protection orientation 2. Technical/domain expertise 3. Advanced technology and infrastructure 4. Product development/process innovation expertise 5. Sector-specific engagement/business models 6. Complex project management know-how
  21. 21. Future ahead 1. ES – Not just about creating digital models and drawings 2. India with manufacturing industry – automotive, aerospace, mining and construction 3. Develop IP in some core areas 4. Global markets stabilized and R&D spends are boosters 5. Focusing on innovations – automotive platform development, energy efficient/climate change solutions 6. Provide ‘design-cum-manufacturing’ offerings 7. Nuclear deals, advancement in aerospace industry and defense sectors sparks 8. Value arbitrage – competitive products, quick time to market, innovation and high value work
  22. 22. ESO – In perspective Process standardization Value Arbitrage Criticality of Work Increased ownership Buyers Sellers Profit Price 0 Base Business Volume Time Other Components Time to market process Great Efficiency Client focus Choosing Right Service Provider Other Forms Price $/Project $/Unit Revenue Cost Cost Base Business Q2 Q4 Q6 Q8 Q10 Key Asset Spin-Outs Project Type Post-Launch
  23. 23. ESO – In perspective Magnitude Factors High Degree Knowledge Transfer Large Number Players Highly Iterative Standards Very High Domain Knowledge High Customer Cost High Degree Commitment
  24. 24. CASE IN POINT AEROSPACE & AUTO INDUSTRY
  25. 25. ES - Auto Sector…
  26. 26. ES - Aerospace Industry…
  27. 27. LANDSCAPING ….TALENT Workforce Size & Availability Domain and Industry Need for Alliances Expertise Attractive Language and Sources Work force Geopolitical Training & Factors Cultural Cost Education Compatibility Engineering Infrastructure Engineering Services Threat Level Competitiveness Highest Medium Government Physical Low Policy & Infrastructure Lowest Regulation
  28. 28. Creating - Ecosystem Major Industry; National Aerospace Aerospace & Policy Automotive Stick to High Domain Commitments Knowledge Driven by offset environment Going up the Expanding Domestic Value Chain Market Create Pool of Tools Demand for high end Curriculum sophisticated machinery Revamp Special Purpose Public Machines Awareness Easy Access to Cutting Machines Companies Spark erosion Machines Events and activities Outside India to Promote the Chemical etching and Aerospace Sector Bending machines
  29. 29. FEW THOUGHTS … 1. Making policy formulation, re-hauling engineering education, filip to institutes like IIT re- etc., is key for engineering development 2. Use talent that drives – DRDO, HAL, NAL, BEL and other defense PSUs leaderships for policy formulation 3. Engaging aerospace specialists from western countries 4. Development of aerospace engineers and database of relevant people – thru PPP people 5. Industry regulator and attention by industry fora like Nasscom, CII etc Nasscom, 6. Creating a pool of tools and equipments that can be used, laboratories, wind tunnels laboratories, and lightning strike facilities, simulation environments etc 7. Finally fly more and airlines should make flying easier on the pocket and the mind to pocket enable this
  30. 30. Appreciate YOUR TIME!
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