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Marketing analysis of walton
 

Marketing analysis of walton

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    Marketing analysis of walton Marketing analysis of walton Presentation Transcript

    • Welcome To My Presentation
    • Analysis of Marketing Strategies of
    • EXECUTIVE SUMMARY
      • Pioneering Electric home appliance producer.
      • Production and assembly of product in Bangladesh.
      • Serving the local as well as international market.
    • COMPANY BACKGROUND
      • A sister company of R. B. Group.
      • Diverse business in Composite Textile and Dairy.
      • Established in 1977
      • Factory located in Chandra, Gazipur.
    • PRODUCTS
    • ANALYSIS
    • SEGMENTATION
      • Demographic Segmentation
          • Income
      • Behavioral Segmentation
          • Benefits Sought
          • User Status
    • Target Market
      • The Local Market of Bangladesh
    • Product Positioning and Strategy
      • Positioning as a native product
      • Product positioned as “The Same for Less”.
    • DIFFERENTIATION
      • Identifying Possible Value Differences And Competitive Advantage:
      • Channel Differentiation
      • Product Differentiation
    • DIFFERENTIATION
      • Identifying Possible Value Differences And Competitive Advantages:
      • People Differentiation
      • Image Differentiation
    • MARKETING MIX The 8Ps of Walton Television
        • Product
      • Walton Television is a “Consumer Product”
        • Branding
        • Labeling
    • MARKETING MIX The 8Ps of Walton Television
        • PRICE
      Product name Size(inch) Price(TK) Walton CRT TV 26 15,400 Walton LCD TV 32 44,700 Walton LED TV 42 2,50,000
    • MARKETING MIX The 8Ps of Walton Television
        • Place
      MANUFACTURER DEALER CONSUMER
    • MARKETING MIX The 8Ps of Walton Television
          • Promotion
          • Packaging
          • PUBLIC Relation
          • publicities
          • politics
    • LEVELS OF PRODUCT
    • RECOMMENDETION
    • Prepared By Kazi Ahmed Zubair