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1. KAZAKHSTAN: PR industry at a
glance
Assel KARAULOVA,
PG Communications / Kazakhstan Press Club
President, IPRA Board member,
2. SOME FACTS ABOUT
KAZAKHSTAN:
9th
largest country in the world
Resources reach
Landlocked
More than 100 nationalities
GDP for 2013 – over USD 220 billion
Direct foreign investments 2013 - over USD18 billion
"Doing business 2014" rating - 50 out of 189
World Economic Forum’s global competitiveness
index 2013 - 50 out of 148
4. INDUSTRY:
KEY EVENTS
International PR Forum
"PRshy"
Eurasian PR & HR Event
Аk Mergen PR projects
contest
Corporate Media contest
Students conference and
contest for best PR project
5. Market stabilization after
crisis
Growth of digital
communications.
Grassroots campaigns.
Agencies competition
growth. New players
Country PR is growing
(EXPO 2017,
UNIVERSIADE 2017)
IPO of Kazakh companies
became a benchmark for
communications
KEY
POSITIVE TRENDS:
6. PR industry is not transparent.
Statistics is the problem (“grey”
market)
“Paid” journalism
Government control over media
Poor understanding of
reputation management
Stock market is not well
developed
KEY
NEGATIVE TRENDS:
7. OUR NEXT GOALS:
ESTABLISH BEST PRACTICE IN COMMUNICATIONS
BUILD TRANSPARENT AND COMPETITIVE PR
MARKET
PROVIDE PROFESSIONAL CERTIFICATION
INCREASE STATUS OF PR MANAGERS
FURTHER INTEGRATION INTO WORLD PR
COMMUNITY