Experience                          Universal Expositions Big conceptsife spectaculars Top end creativity Exhilarating Exc...
Le Public Systeme is a French global 360° marketing agency based on the European                                          ...
WithWho!                                                                                               The Team: lead by J...
International, National and State celebrations and anniversaries.                                                         ...
Special Events Production by Le Public Systeme                                                                       Princ...
Other additionalLe Public Systeme ‘s                                                        Clients listingmarketing andco...
Awards 2008/2009:                                                                Networks:Kréa Bedouk 2009 Award/Incentive...
Case studies :
Client: Committee of the Celebrations                                                                                     ...
Paris Stade de France   Client: Stade de France                        AgenCy: le Public Système, a United Agencies networ...
Client: toyota industrial equipment europe                                                                                ...
Client: Coca-Cola                                                                                                         ...
New York Veuve Clicquot 2007   Client: veuve Clicquot Ponsardin                                                           ...
Client: Microsoft                                                                                                         ...
NOKIA Zurich Film Festival   Client: nokia Alps                                                                           ...
Client: tnt                                                                                                               ...
Client: eriCSSOn                                                                                                          ...
Client: nespresso                                                                                                         ...
Client: renault                                                                                                           ...
©MC-MPA                            Client: City of lyon                                                                   ...
Client: Coca-Cola                                                                                                         ...
Experience                                                                                                                ...
Le Public Systeme is a Joint Stock corporation with a Board of Directors and a                                            ...
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Much More - Le Public Système

  1. 1. Experience Universal Expositions Big conceptsife spectaculars Top end creativity Exhilarating Exciting Surprising National Celebrations Fresh ideas Emotion Creativeness Enchantment Long lasting memories
  2. 2. Le Public Systeme is a French global 360° marketing agency based on the European Le Public Systeme market but with a truly international flavour and much more. Encouraging our partners beloved brands into strategic insight analysis, creative and challenging experience design, perfect execution from creative and technical integrated services as well as measurable impacts and return on investments. Our core team’s aim is to drive deep insight, action and strong and valuable support of Experience employees, customers and all business environment partners. Universal Exciting Surprising Universal Expositionsspectaculars Top end creativity Exhilarating Experience Expositions We also wrote “much more” because the DNA of Le Public Systeme is also filled of an amazing cultural background coming from the founders history, being at the staring point of the event industry in France and being the indefectible promoters and enthusiastic developers of film festivals across the world. National Celebrations National Celebrations Fresh ideas ife spectaculars Top end creativity Exhilarating Exciting Surprising Big concepts “Much more “ could be also be used for the last event production by Le Public Emotion Systeme, who designed and produced the massive celebrations of the 40th Creativeness Enchantment Long lasting memories Creativeness Enchantment Long lasting memories Anniversary of the Lybian Revolution in September 2009, along side of Grey Mena. An incredible series of multimedia shows and social events throughout the country, you will discover in our case studies. By November 2009, Le Public Systeme International Special Events Department, a new cornerstone of the agency, is taking its correct place at the right moment within the success story of Le Public Systeme. The ambition of this department is to create the best ever seen large public events, highly creative and technically perfect by their professionalism.
  3. 3. WithWho! The Team: lead by Jan-Michel Louis, a in-house dedicated staff of experts in the various fields of services and production related to the special events is involvedLe Public Systeme International Special at every step of the process. Creators, designers, architects, musicians, engineers, skilled technicians and logisticians as well as accomplished administrators composeEvents Department the Team. They have been selected to join this department because they have proven their abilities and capabilities to produce such large and complex projects in sometimes difficult environments and they are all accustomed to work abroad.So What’s next! Therefore, the excellent reputation of Le Public Systeme and its financial strength create the perfect blend of confidence with both clients and partners. Actually, one of the strong points which make the difference is the capacity of the company to getLe Public Systeme which is today the first events design and production market key a full support of its business partners, especially the world known and recognizedplayer in France has strong ambitions and capabilities to become a reference in the AV and hi-technology suppliers as well as the best experts in some specializedWorldwide Event industry. multimedia disciplines.Thanks to its strong professional image, its recognized creative abilities and skilled teamsas well as an existing support of event business partners throughout the globe, Le Public One desk: Jean-Michel Louis * is your key contact for all international Special Events.Systeme is positioning itself as a new incomer in the highly competitive top world event He is a senior manager and he has a team of direct collaborators. He is based in Parisproducers. but the World is its playfield. Managing the department in close cooperation with the board of Directors of Le Public Systeme he is responsible for all aspects of anyHow! of these projects. From early creative discussions to complete event productions, he is collaborating with the in-house experts in all fields of competencies and he is supervising the whole and complete process of business relationship with the clientsBy creating a new department to develop then to manage special events across the and partners.globe, under responsibility of Jean-Michel Louis, Le Public Systeme is taking advantageof already proven experiences and internal assets. With more than several hundredsevents per year designed and realized for the top corporations and institutions, Le Public (*) Jean-Michel Louis CEO International Special Events Projects. 43 years old. He recently joined Le Public Systeme to develop and to supervise the design and production of all special event projects across the world. His major task is toSysteme and its partners are without doubt an essential driving force in Europe for the establish Le Public Systeme on the worldwide market. He possesses an extended experience and connections throughoutindustry. the world with the entertainment industry, committees and equipment suppliers. During the past 16 years for French eventOn top of that nothing is possible without the strong involvement of the teams. We design and production company ECA2, he supervised all productions and events as business development director. Amongst them the Beijing Olympic Games 2008 ceremonies where French Director Yves Pépin was acting as Artistichave at Le Public Système the top skilled and most devoted staff. From our 350 staff Advisor of the Creative Committees, the Athens 2004 Paralympics Ceremonies, the 8th All Africa Games 2003 and themembers are idea agitators, thinkers, creators, designers, scenographers, architects, FIFA World Cup 1998 ceremonies. He participated to numerous game bids for ceremonies including Commonwealth 2010, Vancouver 2010, Asian Games 2006. In the entertainment industry, he actively participated in the success of theinterior designers, music composers, multimedia experts, specialists of event services permanent and semi-permanent multimedia spectaculars designed and produced by the same company for the majorand so on, all supported by a dynamic office staff we can raise our capabilities and our corporations across the world such as Disney, Universal Studios, SeaWorld, Sentosa Island, Futuroscope for the themeabilities to achieve the most complex and challenging projects. parks as well as some of the most acclaimed and unique spectaculars ever designed or produced for the Events and Exhibitions industry, including the famous Pyro Ballet of the Eiffel Tower for the Millennium show, The MGM Grand Macau Opening show 2007, AcquaMatrix (Lisbon World Expo¹98), “Move is Life” (Toyota Group Pavilion at Aichi Expo 2005), State Grid Pavillon (Shanghai Expo 2010)
  4. 4. International, National and State celebrations and anniversaries. International organization and committees eventsForwhat & Forwho ? Sport event ceremonies Royal and State weddingsOur ambition at MuchMore! special projects by Le Public Systeme is to bring you ourcreativity and our recognized production experiences, skills and human resources. Religious mass celebrationsTo enhance your visibility on your markets and to create the environment you needto develop your own activities. To support your vision by intelligent and seductively Cities special event signaturesevent proposals. Budgetary wised and well-crafted realizations that amazed youraudiences and give them long lasting memories of common shared emotions that Historical venue special eventsmagnify your brands, your actions. Our fields of excitement are numerous, withoutcreative or feasibility boundaries. However we are active in: Theme Park special events World and international exhibitionsOne-off multimedia spectacularsPermanent multimedia spectaculars Casino special eventsSemi-permanent multimedia spectacularsSound and Light modern experiences Property developer special events Corporate major events Corporate sport sponsoring events For: Corporate world exhibition events
  5. 5. Special Events Production by Le Public Systeme Principlescovers the following skills and know-how: of working process byCreation: Engineering: Production: Le PublicVisionary creatorsShow directors Engineers Technical design studies Show directors Executive producers SystemeArtistic directors Technical studies Production designersScenographers Feasibility impact studies Project managersConceptualization Mechanical and electrical Operation managers LE PUBLIC SYSTEME - TURNKEY DESIGN AND PRODUCTION - SAMPLE A LE PUBLIC SYSTEME - SHARED RESPONSIBILITY PROJECTS - SAMPLE BDesign works Civil and structural studies Logisticians PRODUCTION EXECUTION PRODUCTION EXECUTIONScriptwriters Security studies Planners PROJECT CREATIVE DESIGN SCHEMATIC DESIGN DESIGN DEVELOPMENT PROJECT CREATIVE DESIGN SCHEMATIC DESIGN DESIGN DEVELOPMENT PHASES TENDER / RFP CONSTRUCTION INSTALLATION PHASES TENDER / RFP CONSTRUCTION INSTALLATIONStorylines Engineering consulting Production supervisors PRODUCTION PROGRAMMING PRODUCTION PROGRAMMING OVERALL PROJECT MANAGEMENT & FOLLOW-UP OVERALL PROJECT MANAGEMENT & FOLLOW-UPStory boarders Mock ups Live supervisorsRough men Audience flow studies Choreographers ARTISTIC CONTENT SUPERVISION ARTISTIC CONTENT SUPERVISIONCharacter designers Show control network design and expertise Crew managers EXECUTIVE PRODUCTION BUNDLE EXECUTIVE PRODUCTION BUNDLE3D illustrators Structures and infrastructures Protocol specialists ARTISTIC CONTENT PRODUCTION BUNDLE ARTISTIC CONTENT PRODUCTION BUNDLE SOUNDTRACK PRODUCTION LASER IMAGES PRODUCTION SOUNDTRACK PRODUCTION LASER IMAGES PRODUCTIONMusic composers Capital works Casts and performers CONCEPT CREATION DESIGN VIDEO IMAGE PRODUCTION SHOW PROGRAMMING CONCEPT CREATION DESIGN VIDEO IMAGE PRODUCTION SHOW PROGRAMMING DEVELOPMENT DEVELOPMENT (with collaboration (with collaborationMusicians Multimedia components TV broadcast and TV coordinators of the clients) TECHNICAL of the Le Public TECHNICAL DEVELOPMENT MULTIMEDIA EQUIPMENT PRODUCTION BUNDLE Système) DEVELOPMENT MULTIMEDIA EQUIPMENT PRODUCTION BUNDLEImage designers Architectural studies 2D and 3D film producers SOUND LASER SHOW CONTROL SOUND LASER SHOW CONTROLSound designers Landscaping studies Music composers LIGHT VIDEO LIGHT VIDEOLight designers International equipment sourcing and evaluation Sound producers SFX PRODUCTION BUNDLE SFX PRODUCTION BUNDLEPyro designers Photographers FLAMES FX WATER FX OTHER SFXX FLAMES FX WATER FX OTHER SFXXCostume designers SD and HD video operatorsStage designers Movie directors Le Public Système Under client’s procurement services or Le Public Système responsability Client’s scope of work Le Public SystèmeLandscape designers Rehearsal managers Show engineers Production technicians PR and communication specialists Merchandising product designers.
  6. 6. Other additionalLe Public Systeme ‘s Clients listingmarketing andcommunication Toolkit AUTOMOTIVE: APRR - BMW - Citroën - Général Motors - Mercedes - Michelin - Nissan - Renault - Saab Shell - Skoda - Toyota BANKS INSURANCE: AXA Immobilier - Crédit Agricole - Crédit Lyonnais - GAN - Groupe Caisse d’Épargne - Metlife - Mutuelles Mieux Être - Société Générale CINEMA - ENTERTAINMENT: Festival du Film Américain de Deauville - Festival du Film Asiatique de Deauville - Festival du Film d’Aventure de Manaus - Festival du Film Fantastique de Gerardmer - Festival International du Film de Marrakech - Festival Marketing 360° du film Policier de Cognac LOCAL AUTHORITIES - INSTITUTIONS: ADEME - Communauté Urbaine de Creative Associated Experts: Bordeaux Communauté Urbaine du Boulonnais - FNPCA - INTERBEV - Ministère de la Jeunesse et des Sports PR & Medias Montfermeil - Office du Tourisme Suisse - Soissons - Ville de Montagnes CONSULTANCY GROUP: Clifford Events BCA: congress organizers Change - Ernst & Young CULTURE - LEASURE ACTIVITIES: Columbia - Delabel - Fondation Lucien Barrière Cinema Capdel: packaged seminars and events Warner Music DISTRIBUTION - MASS CONSUMPTION: Big Mat - Blédina - Castorama - C-Discount - Coca- Online Namaska: sustainable and ethic Cola - Danone - Galeries Lafayette - Hachette - Hyparlo - Kraft Food - La Forêt Immobilier - Lascad Panasonic M.I.C.E communication agency Procter & Gamble - Schwarzkopf & Henkel - Unilever - Urbania HIGH TECH - TELECOMS: ARISEM - Cegetel DMC Sagarmatha: social event agency E-solution - France Télécom - Groupe Thales - INTEL - Lycos France - Microsoft – Nokia Schneider Electric TV press agency Tikka: team building experts Sony - Sony Ericsson - Télélogic - TPS - TXT INDUSTRIES - SERVICES: AREVA - Canon CBRE Bourdais - TV film and video Curriculum: small and medium size events EDF - Gaz de France - Groupement du VIR - Owens Corning - PTC - RATP - SCRELEC - SNCF - Sofiproteol production for big corporation Syngeta - TNT - Viamedis LUXURY PRODUCTS - BEAUTY: Biotherme - Chanel - Chaumet - Jaeger-Lecoultre Technical services CSAA: pharmaceumatical KA International - L’Oréal - Missoni - Mode MEDIA: ELLE - Europe Régies - Fox Kid - Fun Radio - Média Vision Talents communication agency Stratégies HEALTH: Bristol Myers Squibb - GSK - LFB - Orkyn - Pfizer - Sanofi Aventis - Schering Plough - Entertainment Welch Allyn France. Training 3D environments
  7. 7. Awards 2008/2009: Networks:Kréa Bedouk 2009 Award/Incentive Travel category Member of the ANAE : Association of event communications agenciesSolidarity Incentive in South Africa for Canal +/CanalSat Member of the AACC : Association of communication consultancies’ agencies Member of the AACC InteractiveCristal Live Festival prize of the Méribel ad festival Member of the Syrpa : National Union of Communication ProfessionalsCommunications Strategies Award and Farming Press EditorsEvent communication 2008 Member of SYNTEC RP : Syntec Consulting in Public RelationsCelebration of the 10th anniversary of the Stade de France, Member of CFTAR : French Club of DMC Business Tourismthe Public Système has designed a spectacular stage with 800 VIP guests Member of OTCP : Tourism and Congress Office of Parisliving the “switching on” of the 10 years of the Stade de France Member of MPI : Meeting Professionals International Member of EPACA: European Public Affairs Consultancies’ AssociationStratégies Sport Prize/Global communication operation category Member of IAPCO - International Association of Professional Congress OrganisersSetting up, during 18 months, of an editorial system of internal communication Member of ICCA - International Congress and Convention Associationinternationally for the Société Générale (Official sponsor of the 2007 Member of FSCF - Fairs, Exhibitions, Congresses of ParisRugby World Cup) on the unifying theme “The Rugby Spirit” Member of la FNIM - National Federation of Medical Information Member of Croissance Plus2008 Bronze Top Com/Public Relations category Member of MiddleNextInauguration strategy of the Nespresso shop, Champs Elysées Avenue Member of l’APM - Association of Management ProgressStratégies Prize/ 2008 Operational Member of CJD à Lyon Young French Company Managersand Relational Marketing prize/Health category Member of l’ AFCI French Association of Internal CommunicationAwareness campaign of the Optometry inter-professional Member of l’IMS - Act for the Suburbs (Entreprendre pour la Cité)committee on the visual health importance Travel Licence n°LI0929550087Kréa Bedouk 2008 Award/Incentive Travel category Entertainment entrepreneur Licence n°920376Organisation of an incentive trip for Carmignac Gestion in Seville Training organism n° 11920 741 292Kréa Bedouk 2008 Award/Congress CategoryOrganisation of the lawyers’ campus by Sagarmatha
  8. 8. Case studies :
  9. 9. Client: Committee of the Celebrations Client: Committee of the CelebrationsLybia Gate of Africa - September 2009 AgenCy: le Public Système, a United Agencies network (with grey Mena) Lybia Gate to Africa - September 2009 AgenCy: le Public Système, a United Agencies network (with grey Mena). Overview / ObjeCtiveS: to celebrate the 40th Anniversary of the libyan revolution as well as the 10th Anniversary of the African Union. Overview / ObjeCtiveS: to celebrate the 40th Anniversary of the libyan revolution as well as the 10th Anniversary of the African Union. StrAtegy / SOlUtiOn: A massive celebration plan was developped to cover various segments around the country to welcome the Heads of States and other viP guests of the StrAtegy / SOlUtiOn: A massive celebration plans was developped to cover various segments around the country to welcome the Heads of States and other viP guests of the government. government. in tripoli, a military parade was followed by a special dinner and sound and light show at the red Castle. A mega multimedia event spectacular of 3 hours long was designed and created in benghazi, an aerial circus from brazil was installed downtown to celebrate this truly unique moment of the libyan history and entertained more than 55,000 spectators. to convey the libyan soul and values as well as its historic roots and present aims. this impressive and modern multimedia show was also celebrating the 10th Anniversary of the African in ghadames, right in the middle of giant sand dunes, a vviP dinner was set up and a traditional show were given by the bedouins as 40 hot-air balloons from France were flying above Union. About 500 Heads of States and dignitaries from all over the African continent were invited to see that show broadcast on the national and international channels. A giant pyrotechnic the campground. show closed this amazing evening. in various historical venues across libya, including tripoli, leptis Magna, Cyrène some iconic archaeological buildings were turnedinto dazzling sound and light experiences. reSUltS: Acclaimed as the best ever seen multimedia show produced in Africa. Millions of tv viewers and thousands of spectators across the country and abroad. long-lasting memories On top of that, special venues were designed and produced to welcome viPs dinners in Farwah and Al Faw. for all spectators and tv viewers were created by the celebrations.
  10. 10. Paris Stade de France Client: Stade de France AgenCy: le Public Système, a United Agencies network. HSBC British & Irish Lions Tour 2009 Client: HSbC AgenCy: Fast track, a United Agencies network.10th anniversary 2008 Overview / ObjeCtiveS: Celebration of the 10th anniversary of the Stade de Fran.ce in Paris. Make the anniversary an unforgettable event, shared by as many people as possible all year long. Create massive media fallout on various channels to multiply the event effect. Overview / ObjeCtiveS: negotiate and deliver all aspects of the HSbC sponsorship of the british & irish lionstour 2009. establish HSbC as the number one brand associated with the StrAtegy / SOlUtiOn: «the 10» was developed as central topic and key visual of the event. by installing an oversized illuminated «1» on the forecourt of the stadium an impressive lions. Provide opportunities for HSbC businesses to develop and maintain income, as well as motivate employee engagement. picture of «the 10» was created when looked at from above. the unique event (amongst others Zinedine Zidane was present) was accompanied by a Pr campaign as well as a specific StrAtegy / SOlUtiOn: to deliver all aspects of Fast track’s activation plan, including a major hospitality programme in the UK & ireland and in South Africa. the world’s biggest schools web approach. rugby programme. A major media partnership with the telegraph Communications activity promoting the sponsorship. identify four lion’s players to act as HSbC ambassadors for the reSUltS: truely eye-catching event covering several target groups (public, invited guests, media etc.). Massive media coverage: over 40 tv channels, 100 print media fallouts, 130 radio duration of the sponsorship to negotiate a grass roots programme with all four Home Unions. ensuring all elements of the contract are delivered and fully exploited Fast track works with broadcasts, 110 web fallouts. Outstanding key visual. bll to forge successful partnerships with the other official lions sponsors including First Cape wine, guinness and Adidas. reSUltS: Four of the greatest ever lions players were announced as Ambassadors in 2008, and have played an important role for HSbC. launch of the HSbC rugby Festivals in Oct 2008 in Manchester. Subsequent launches in ireland, wales and Scotland. initiative extends into South Africa in 2009 through a twinning and kit collection scheme. between schools in the UK and SA. Significant media exposure for the sponsorship in the UK & ireland, and internationally.
  11. 11. Client: toyota industrial equipment europe Client: nySe euronextToyota Tonero launch AgenCy: d-side group, a United Agencies network. Brussels NYSE Euronext AgenCy: d-side group, a United Agencies network. Overview / ObjeCtiveS : Present the new series of toyota’s technologically advanced products. StrAtegy / SOlUtiOn: Show was focussing on the 5 core values of the new generation. International Trader Forum Overview / ObjeCtiveS: gala dinner for the 120 most important traders of nySe euronext. StrAtegy / SOlUtiOn: Cocktails in the visitors’ gallery of the Palais de la bourse then dinner in an atmospheric location. Surprise through appearance of opera singers dressed as waiters. gymnasts, acrobats, musicians and dancers performed as a unit leading up to the presentation of the new products. video highlighting of the product characteristics in High Definition. reSUltS: 120 most important traders were well entertained. element of surprise through opera singers as waiters was very effective. reSUltS: Presentation won the enthusiastic approval of distributors, customers and journalists.
  12. 12. Client: Coca-Cola Client: nokia Alps / Henkel CeeCoca-Cola UEFA Euro 2008 Truck Tour AgenCy: roth & lorenz, a United Agencies network. NOKIA Beachvolleyball Grand Slam AgenCy: MPM Sponsoring Consulting, a United Agencies network. Overview / ObjeCtiveS: bring the tv commercial to life with an exceptional b2C event series. Overview / ObjeCtiveS: Comprehensive image campaign in the field of cool sports, clearly adjusted to the target group of youths aged between 14 and 24 in the domestic market. generate awareness, many direct contacts and sales increases. Anchor Coca-Cola as an intrinsic part of life’s magical moments. emotional customer relationship building via the Christmas theme. viP-treatment and use of an attractive b2b-platform in a unique environment. StrAtegy / SOlUtiOn: Create a highly networked platform with a truck roadshow as central activation tool. basic concept since 1996 with various uses of trucks, highlight events, StrAtegy / SOlUtiOn: Acquisition of the presenting and main sponsor status together with corresponding media presence. Attractive appearance and promotion on-site in order Christmas markets etc. Media communication via tv ads, regional broadcasters. Accompanying sales promotions, development of POS material. to make visitors aware of the brand and the new products. increase of media presence by means of accompanying communication activities in the run-up to the event. extended reSUltS: An authentic and credible brand presentation 300-600 emotional brand experiences over a 4-week period. in 2002: 2.5 million visitors/contacts, sales increase of 3.2%. viP-treatment with special program for nokia guests. reSUltS: thanks to sponsoring over several years, a distinct identification of the brand with the trend sport beachvolleyball can be noticed. Annual treatment of up to 130 viP- guests 100 000 enthusiastic visitors / contacts on-site. enormous national and international media coverage.
  13. 13. New York Veuve Clicquot 2007 Client: veuve Clicquot Ponsardin Client: Microsoft AgenCy: le Public Système, a United Agencies network. Overview / ObjeCtiveS: launch of a new limited edition jeroboam on the occasion of veuve Clicquot’s annual international party. PARIS Windows Vista launch 2007 AgenCy: le Public Système, a United Agencies network. StrAtegy / SOlUtiOn: Organise a press trip and «Starlight yellow» evening party in the heart of new york for 300 pax. Overview / ObjeCtiveS: Develop holistic communication approach around the introduction of the latest windows version. reach two different target groups: the general public as well reSUltS: reinforcement of the image of veuve Clicquot Ponsardin on the international and American territories. as selected Microsoft guests. Create media response by an exceptional eye-catching approach. StrAtegy / SOlUtiOn : evening event for 800 selected Microsoft guests in the grand Arche at la Défense. Must-see event for public with illuminations, fireworks and further special effects. in the heart of Paris. integrate all ecosystems for the launch activities without jeopardizing its event character. reSUltS: 800 impressed visitors at the exclusive evening event. Massive media coverage: tv channels, newspapers, radio stations, various business partners. total audience on the launch event activities: 7.518.000 readers, 38.897.000 listeners, 36.980.000 viewers.
  14. 14. Client: Microsoft Client: CartierParis Microsoft AgenCy: le Public Système, a United Agencies network. Shanghai “Art de Cartier” AgenCy: le Public Système, a United Agencies network.Le rendez-vous des Techdays 2007 Overview / ObjeCtiveS : enhance the attraction of the offer while streamlining Microsoft’s event communication within its main targets. StrAtegy / SOlUtiOn: creation of a monobrand fair welcoming more than 10.000 people, instead of 3 events of 2000 people : 3 days, partners’ involvement, dedicated routes to every exhibition 2007 Overview / ObjeCtiveS : the Opening of “Art de Cartier” exhibition in Shanghai Museum. StrAtegy / SOlUtiOn : a grand-style viP dinner and a specific live entertainement inspired from the Chateau de versailles Mirror gallery and Orangery, evocating versailles and the community (developers, it specialists, iSM (information System Managers). great French tradition. All Microsoft’s ecosystem incarnated in this big it meeting. reSUltS : numerous impacts on the international media. reSUltS : thousands visitors and numerous impact on the national and international media.
  15. 15. NOKIA Zurich Film Festival Client: nokia Alps Client: Microsoft AgenCy: MPM Sponsoring Consulting, a United Agencies network. Overview / ObjeCtiveS: nokia has supported the Zurich Film Festival since the very beginning (founding partner) and uses the festival’s credibility as communications platform for Istanbul Alliance of Civilizations AgenCy: le Public Système, a United Agencies network. launching the new imaging smart-phones nseries. the Zurich film festival and nokia bring together established experts of the film industry with directors of tomorrow. the Second Forum Overview / ObjeCtiveS: Develop holistic communication approach around the introduction of the latest windows version. reach two different target groups: the general public as well as selected Microsoft guests. Create media response by an exceptional eye-catching approach. StrAtegy / SOlUtiOn: Creating awareness for the sub brand nokia nseries in order to create demand and support Multimedia Sales / drive user experience for nokia nseries devices. StrAtegy / SOlUtiOn : evening event for 800 selected Microsoft guests in the grand. initiating the ZFF Mobile Movie Award for 24 sec. movies created on mobile multimedia computers. Utilizing full marketing mix to support device experience before, during and after the Arche at la Défense. Must-see event for public with illuminations, fireworks and further special effects. in the heart of Paris. integrate all ecosystems for the launch activities without event. Addressing product aware target groups. jeopardizing its event character. reSUltS: 180 participants in the category ZFF Mobile Movie Award. 18.000 visitors on-site comprehensive media coverage before, during and after the festival. reSUltS: 800 impressed visitors at the exclusive evening event. Massive media coverage: tv channels, newspapers, radio stations, various business partners. total audience on the launch event activities: 7.518.000 readers, 38.897.000 listeners, 36.980.000 viewers.
  16. 16. Client: tnt Cherbourg «Le Terrible» March 2008 Client: DCnSIstanbul TNT management meeting AgenCy: Plus nine Zero, a United Agencies network. AgenCy: le Public Système, a United Agencies network. Overview / ObjeCtiveS: unexpected set up of the construction site release of the latest model of ballistic sub-surface. Overview / ObjeCtiveS: the 10th of the annual senior management meeting of tnt worldwide. ritz Carlton istanbul has been used exclusively for this group, along with various historical StrAtegy / SOlUtiOn: A reveal ceremony chaired by the president of the republic Mr nicolas Sarkozy, with the attendance of the Defence Minister and the State authorities. venues of istanbul. An exhibition of industrial objects commented by DCnS personnel. Screening of an Av programme on a monumental screen. StrAtegy / SOlUtiOn: Develop the Project in which cultural beauties of istanbul were introduced to the people attending by using historical venues for the event. reSUltS: More than 3000 viP guests, 6000 collaborators and their families discovered this sub-marine under an exceptional and unusual perspective. reSUltS: in post evaluation, delegates rated highly the overall quality of this year’s event and were immensely enthusiastic about istanbul as a meeting destination.
  17. 17. Client: eriCSSOn Client: the tall Ship’s racesEricsson Racing Team August 2007 AgenCy: PS Communication, a United Agencies network. The Tall Ship’s Races 2007 AgenCy: PS Communication, a United Agencies network. Overview / Objectives: in August 2007, PS Communication won the ericsson racing team pitch pending the 2008-2009 volvo Ocean race. PS Communication was invited to an agency Overview / ObjeCtiveS: PS Communication was awarded the task of planning, producing and executing the 2007 edition of the tall Ships’ races in Stockholm. the event is one of the pitch in competition with jack Morton and Octagon. the assignment is three-fold: Communications platform: the «On board» concept will be used in all event-related communication during most spectacular happenings a city could possibly host. Stockholm’s quays were filled with 120 sailing vessels of all sizes, along with thousands of crew members from 25 countries. the volvo Ocean race worldwide in different channels. StrAtegy / SOlUtiOn: Happenings included a spectacular stage program, a crew parade through. StrAtegy / SOlUtiOn: namegiving ceremony: the namegiving ceremony for ericsson 3 in barcelona February 12th marked the start of an intensifying phase in communicating ericsson’s Stockholm, fireworks off the Old town and much much more. the actual start of the race was held off Sandhamn. commitment to the volvo Ocean race. the naming ceremony took place during the Mobile world Congress in barcelona, one of the most important events for ericsson in 2008 since most reSUltS: goals were set to a high standard, compared with the last visit seven years previously. we succeeded in attracting more than 1 million visitors during four days. And the survey of their major clients were on site. carried out on-site resulted in a grade of 4,8 on a scale from 1-5 which we are very proud of ! reSUltS: redesign of mobile pavilions: in each stopover around the world ericsson was using a pavilion to host meetings, seminars, technical showcases and press conferences. to maximize customer experience the pavilions will be conceptualized and redesigned. the new design is integrated with the theme On board and will be adapted to present ericsson’s latest technology in the best possible way.
  18. 18. Client: nespresso Paris LG Action Sport 2006/2007 Client: lgParis NESPRESSO AgenCy: le Public Système, a United Agencies network. AgenCy: le Public Système, a United Agencies network. Overview / ObjeCtiveS : Seduce a young audience in order to stand out in the mobile phone marketplace already very competitive and crowded.Champs-Elysées 2007 Overview / ObjeCtiveS: Create the image that will travel the world for the biggest world nespresso shop inauguration on the most beautiful avenue in the world. StrAtegy / SOlUtiOn : A teaser phasis with 4 giant capsules in front of the boutique and a reveal of the façade with the presence of 150 viP on the Champs elysées and Sharon Stone StrAtegy / SOlUtiOn : gather the best world riders (bMX, roller et skate) such as taig Khris (6 times roller world champion), media purchases (Metro, 4X3, specialist press), street marketing campaign, a free live concert of Sinclair, An lg area (200 m2) revolving around 6 interactive worlds. (music, video, photo, fashion and expression). as ambassador of the event, followed by a show inside the boutique with a scenography and staging of nespresso special blends and several artists such as Stella Cadente, jean François reSUltS: 25 000 viewers during the weekend and more than 15 million euros of media fallouts. Piège for food and the singer nathalie Dessay. reSUltS : large tv and press coverage.
  19. 19. Client: renault Client: City of turinParis Renault F1 TEAM D 2006 AgenCy: le Public Système, a United Agencies network. Turin Winter Olympic Games AgenCy: Set Up, a United Agencies network. Overview / ObjeCtiveS : Make the 2d world champion title of renault F1 team media friendly. StrAtegy / SOlUtiOn : a huge human choreography that revealed renault F1 team victory message. Medals Plaza 2006 Overview / ObjeCtiveS: Create the city of turin centre stage as well as attend to the athletes. Create a moment of entertainment and involvement of the audience during the award ceremonies. Provide international awareness & visibility of the turin winter Olympic games within the media. Design an event and relational Happening never seen before in Paris for one day in several locations in the capital; covered by a “live” broadcasting to show the happening to the world in StrAtegy / SOlUtiOn: Use one of the most beautiful squares in the world as location. Develop a highly technical and innovative stage construction. Architectural and engineering solutions order to ensure important and immediate fallouts. were state of the art and an innovation in the history of the Olympic games event was rounded by a spectacular scenography «mirroring» in the baroque architectures: stage structure was reSUltS : More than a million downloads all over the world in two weeks. 1244 press downloads : unique media coverage on tF1, M6, itv, tMC and eurosport. the most viewed video composed by an enormous reflecting surface capturing the historical background and expressing a contrast between history and hi-tech. the award ceremonies were preceded and followed on youtube in 2006. by concerts of international and local stars. reSUltS: live audience each evening of 8.000. number of concerts: 15. Millions of television viewers worldwide. the greatest amphitheatre of temporary architecture ever realised in italy.
  20. 20. ©MC-MPA Client: City of lyon Paris Sony Dream World 2003 Client: SonyLyons’ Festival of Lights AgenCy: le Public Système, a United Agencies network. AgenCy: le Public Système, a United Agencies network. Overview / ObjeCtiveS: Design the Sony Dream world 2003:Sony’s world event organized for the first time in europe.December 2004 Overview / ObjeCtiveS: Design an original and global event scenography for the lighting of Fourvière’s hill and seek financial partners. StrAtegy / SOlUtiOn : a visual experience and a spectacular illumination by the scenographer Philippe Cotten. 72 sound and light shows of 16 minutes. StrAtegy / SOlUtiOn: Creation of an original and technological monobrand theme park: interesting for media, convey and legitimize Sony’s strategy of global entertainment company reSUltS: large tv and press coverage and a tremendous success among the general public. reSUltS: 10 foreign tv channels and opening of news bulletins of 20 big national and international channels as well as a press coverage of more than 250 press articles have been issued all over the world.
  21. 21. Client: Coca-Cola UK Athletics since 1998 Client: UK AthleticsCoca-Cola Christmas Tour 2002 AgenCy: roth & lorenz, a United Agencies network. AgenCy: Fast track, a United Agencies network. Overview / ObjeCtiveS: Fast track was appointed to be the commercial agency for UK Athletics when it was formed in 1998 after the british Athletic Federation went into administration. Overview / ObjeCtiveS: bring the tv commercial to life with an exceptional b2C event series. Fast track events manages all event delivery for six major UK Athletics live televised events. generate awareness, many direct contacts and sales increases. Anchor Coca-Cola as an intrinsic part of life’s magical moments. emotional customer relationship building via the Christmas theme StrAtegy / SOlUtiOn: Fast track events in conjunction with local authorities and the bbC, has developed new ‘built for tv’ venues with top level facilities and appropriate capacities. StrAtegy / SOlUtiOn: Create a highly networked platform with a truck roadshow as central activation tool. basic concept since 1996 with various uses of trucks, highlight events, by ensuring the attendance of the best athletes this has transformed the televised event series into truly entertaining experiences for spectators and tv audiences. Fast track Communications Christmas markets etc. Media communication via tv ads, regional broadcasters. Accompanying sales promotions, development of POS material. runs major press conferences, photo calls and media events to generate interest in the sport. reSUltS: An authentic and credible brand presentation 300-600 emotional brand experiences over a 4-week period. in 2002: 2.5 million visitors/contacts, sales increase of 3.2%. reSUltS: UK Athletics major televised events on the bbC are considered to be the finest series delivered by any fédération in the world of athletics. this has resulted in Fast track being appointed as event consultants to the iAAF. Annual commercial income to UK Athletics has increased from £1 million in 1998 to £13 million in 2007 making UK Athletics the wealthiest athletics federation in the world. this includes the six year £50 million title sponsorship deal with norwich Union, the biggest sponsorship deal in the UK outside of football. Fast track has successfully increased media value year-onyear for both the sport and its leading sponsor, norwich Union.
  22. 22. Experience Universal Expositions Surpri Universal Expositions Experience spectaculars Top end creativity Exhilarating Exciting National Celebrations National Celebrations Fresh ideas ife spectaculars Top end creativity Exhilarating Exciting Surprising Big concepts Creativeness Enchantment Long lasting memories Emotion Creativeness Enchantment Long lasting memories Client: Organization CommitteeParis World Youth Day 1997 AgenCy: le Public Système, a United Agencies network. Overview / ObjeCtiveS: in longchamps, the western Paris racetrack, how to manage in total security and easy flow management more than 1 000 0000 participants and coordinate all involved parties such as Police, Secret Services, emergency services and the committee of organization. A logistical challenge. StrAtegy / SOlUtiOn: A task force fully dedicated to this very special events and a strong technical and operational teams were created to take over the project during months. reSUltS: A perfect tailored made organization which allowed to welcome and to manage over 1 200 000 participants coming from all over the world in Paris.
  23. 23. Le Public Systeme is a Joint Stock corporation with a Board of Directors and a Le Public SystemeSupervisory Board.The agency is quoted at the Euronext Paris since 1998 and has a global income of121,7 millions for 2008.The most precious assets of Le Public Systeme are the richness and dynamism of its350 employees. A considerable autonomy is given to everyone of them, which givesfree way to initiative, inventiveness and experimentation. Le Public Systeme hasmanaged to keep up its independence thanks to a very healthy financial structure.Its balanced results and its energy allow it to lead a dynamic growth policy, in gooddurability and profitability conditions.The international scene is one of Le Public Systeme’s priorities. For its clients, thegroup imagines operations abroad, deploys its communications policies, strategiesand tools in a coherent way in several countries. Its assets: a perfect knowledge of lionel CHOUCHAn, Frédéric beDin benoît DÉSveAUX Pierre-Franck MOleylocal codes and an extended experts network bringing precise press relations, DMC President of the board President Co-founder of eco-événement Administrator of Middlenextand logistical answers. Le Public Systeme has created United Agencies Network, of Directors President of Croissance Plus Member of Adwiserthe 1st European network of similar Communications agencies to it: independent, AnAe President Member of the AACC bureau Member of Croissance Plusanimated by their founders, endowed with many fields of expertise and having a Marketing Servicesstrong visibility: Administrator of Syntec Public relationsUnited Agencies Networks shared state of mind and strength is now coveringthe following cities: Paris, London, Barcelona, Brussels, London, Vienna, Turkey,Stockholm, Stuttgart,Torino.New upcoming offices will be open soon. your contact: jean-Michel louis - CeO international Special eventswww.lepublicsysteme.com Mobile: +33 6 81 88 43 55 email: jmlouis@lepublicisysteme.fr le PUbliC SySteMe PreSS & PUbliC relAtiOnS | MArKeting & DigitAl | eventS & M.i.C.e 40, rue Anatole France. 92594 levallois-Paris Cedex France tel. : +33.1.41.34.20.00 Fax : +33.1.47.58.77.77 www.lepublicsysteme.com info@lepublicsysteme.fr

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