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Initial ideas

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  • 1. Initial ideas
  • 2. Genres Rap Metal House Pop Dance R&B Hip Hop soul etc. My group chose to do Rock/metal as we are all fans of the genre, therefore we know what appeals to the target audience. This will make it easier when deciding how to reach out to our target audience and what we need to include into our music video project. Rock also has many stereotypes which my group thought we could manipulate as it is stereotypically dark and gothic, this genre seems like the best one to do as we have many ideas of what to include and how to attract our target audience.
  • 3. Bands • Bullet for my valentine • Korn • Slipknot • System of a down • Trivium • Down • Falling in reverse • Escape the fate • Bring me the horizon • Suicide silence • Avenged sevenfold Cancer bats Paramore You me at six Rammstein Motorhead Guns N Roses AC/DC Bon Jovi Metallica Five finger death punch
  • 4. 3 possible Avenged Sevenfold song • http://www.youtube.com/watch?v=HIRNdveL nJI Afterlife • http://www.youtube.com/watch?v=94bGzWy Hbu0 Nightmare • http://www.youtube.com/watch?v=Fi_GN1pH CVc Almost easy
  • 5. AfterlifeIn the very opening scene there is the use of spiders which represents fear. However the spider is crawling on a woman’s face and she isn't scared or moving she is quite comfortable. This implies that those who are not fans of metal may think it is scary but really there is nothing to be afraid of. Animals are again used as one of the band members is holding three doves, this represents a sign of innocence, tenderness and affection. In art doves typically represent peace an the Holy Ghost respectively. This is evidently a huge stereotype contradiction as people see metal as being dirty, depressing and almost like the music from hell. Avenged Sevenfold are trying to show that it is okay to listen to rock and just because you do listen to rock, it doesn’t mean that you are any different to anyone else. There is also a religious aspect to this as people view metal music as far away from god and innocence as possible, yet this band member is wearing a cross on a chain around his neck and he is also holding three doves this is showing the audience that you can be religious and like metal. They are clearly trying to challenge old stereotypes and attract a wider audience. Many close ups are used throughout the music video, this will be so we can see the famous band members and become familiar with what they look like , which is a way of promoting the band, especially if the viewer is watching the video on television and missed the subtitle of who the band was, they can easily identify who the band is. Throughout the whole video there is shots of the band playing and singing the song to give it that seeing them live and by yourself kind of feel, almost like they are purely performing for you. Again you get to see which members play certain instruments. They are performing in an old warehouse of some sort which is proven popular in music videos. For example Foo Fighters do it regularly. Using an old empty warehouse also shows they don’t need to spend millions on a music video to make them look good , they are completely open and being themselves . There are no heavy graphics or effects just them and basic lighting, this will be considered when thinking of my groups music video .
  • 6. Choosing the song and band When choosing the band we selected a possible 3 and then looked at the lyrics to possible songs from the 3 bands. We then decided the best song would be Nightmare by Avenged Sevenfold, we chose this as the name is self explanatory. We thought we could manipulate the lyrics as it describes being in a nightmare, which meant we could use this to our advantage because our video could be wide and open to interpretation. The whole idea of having a nightmare is scary and this fits in with our chosen genre as the music and videos are stereotypically heavy, scary, different and strange. My group then took on the decision of our initial plan and how we want our video to look and also what type of nightmare theme we could incorporate to the song. One thing we have decided on is that we want a section of the video to be of the band playing all together in a woods. Firstly, this makes it spooky like a nightmare, we thought a woods would fit in well with the chosen genre because from our research we have found that many rock and metal bands use isolated areas. In addition, we can use effects like saturation to make it look colder, darker and most importantly like a real music video; my group wants it to look professional and of a high quality, therefore we will be using effects to give it that high standard look. Secondly, this also links with the idea of connecting to the elements, our chosen element is earth, hence shooting the video in a woods as the band is within nature.
  • 7. Location scout
  • 8. Pitch

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