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a presentation done by a friend of mine in the field of business administration

a presentation done by a friend of mine in the field of business administration

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Facebook Presentation Presentation Transcript

  • 1. Opportunities & Criticism
  • 2. What is Facebook?
    Facebook is a social networking site
    Reinforces & expands your real-world social connections
    Fosters communities of people who share interests and activities
    Economical way to keep your friends updated
    Discover new interests and friends
  • 3.
  • 4. Facebook History
    February 2004 Facebook created by Mark Zuckerberg and four others
    Initially for Ivy League universities, then to international colleges and high schools (.edu)
    Sept 2006Opened for anyone to join Facebook’s social network
    May 2007Facebook Platform launches for user applications
  • 5. Who’s Using Facebook?
    More than 500 m active users
    Over 6 million active user groups
    85% market share of U.S. university students
    Over half of users return daily
    50% of our active users log on to Facebook in any given day
    Average user has 130 friends
    About 70% of Facebook users are outside the United States
    There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • 6. Who’s Using Facebook?
    Over 300,000 users helped translate the site through the translations application
    More than 2.5 million developers and partners from more than 190 countries build with Facebook Platform
    Every month, more than 250 million people engage with Facebook on external websites
    More than two million websites have integrated with Facebook, including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites.
  • 7. Facebook Mobile
    There are more than 200 million active users currently accessing Facebook through their mobile devices.
    People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
    There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
  • 8. Promotes Conversations
  • 9. Facebook Revenues Up to $700 Million in 2009, On Track Towards $1.1 Billion in 2010
    Most of Facebook's revenues comes from advertising. Microsoft is Facebook's exclusive partner for serving banner advertising, and as such Facebook only serves advertisements that exist in Microsoft's advertisement inventory. According to comScore, an internet marketing research company, Facebook collects as much data from its visitors as Google and Microsoft
  • 10. BRAND
    A truly global 2 way marketing platform
  • 11. Innovations
    Facebook Pages
    Facebook Ads
    We do 3 simple things for marketers
    Build Fans & communicate directly with them
    Facebook Connect, Applications & new Ad products
    Drive traffic on & off of Facebook
  • 12.
  • 13.
  • 14. Criticism of Facebook
    Identity theft
    One can easily create an account and impersonate another person, often for malicious or mischievous reasons and to harass others. This criticism is not unique to Facebook, since any site using user accounts has the potential for users to create false accounts.
  • 15. Criticism of Facebook
    Religious Discrimination
    In 2010, Facebook reportedly allowed an objectionable page, deemed by some to be anti-Muslim. The Islamic Lawyers Forum filed a petition with Pakistan's Lahore High Court. On May 18, 2010, Justice Ijaz Ahmad Chaudhry ordered Pakistan's Telecommunication Authority to block access to Facebook until May 31. The offensive page had provoked street demonstrations in Muslim countries due to visual depictions of Mohammed, which are regarded as blasphemous by Muslims.
  • 16. Criticism of Facebook
    Government censorship
    Because of the open nature of Facebook, several countries have banned access to it including Syria,China,Iran,and Vietnam
  • 17. Criticism of Facebook
    Facebook safety
    Facebook has recently admitted that their response rates to complaints regarding pornography and harassment are poor. The social networking site will now be changing their conduct to ensure that children are protected from inappropriate content and Paedophiles.
    Social Networking websites and the internet in general have been a playground for molesters that use these to prey on children. Last summer, Myspace in the US removed thousands of users from its network after being pressured by the US government.
  • 18. Facebook should work more on providing protection to those who are under 18 years to avoid legal problems.
     
    its also should Prevent problems related to religious, because it causes the loss of many of its users.
     
    The Arab and Islamic companies should interact more with Facebook to expand their knowledge and deliver a positive image to the outside.
     
    the Interact of universities and educational institutions with Facebook is because of the presence of a large segment of students and learners at the site.
    Recommendations
  • 19. Many thanks,
    Done by:
    Mohammed Ismail
    Mohammed Karraz
    Responsered by:
    Mr. Belal Bashety