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Social Media As A Networking Tool
 

Social Media As A Networking Tool

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How to use LinkedIn, Twitter, blogging and other tools in networking

How to use LinkedIn, Twitter, blogging and other tools in networking

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    Social Media As A Networking Tool Social Media As A Networking Tool Presentation Transcript

    • Social Media
      - As a Networking Tool
      Kay Roseland
      Shareology
    • First Steps
      Pick the tools you want to flourish on
      Don’t try to be on all sites
      Google is Forever!
      As is Twitter, Facebook, etc.
    • Sites I’m focusing on
      LinkedIn
      Twitter
      Blog - Shareology
      Minimal participation
      Facebook
      YouTube
    • Sites by popularity
      Facebook 157 million visitors /month
      LinkedIn94 million
      Twitter 94 million
      MySpace 19 million
    • Total Users
      Facebook 750 million
      Twitter 300 million
      LinkedIn 90 million
      Google + 25 million
    • Facebook
      750 million users worldwide
      70% of users are outside the US
      229 = average number of friends per user
      55 minutes a day = average time spent per user
      Significant business use = Fans = Like!
    • LinkedIn
      Update your profile from your resume
      Import your yahoo, gmail addresses and email each appropriate contact with a short, specific note attached
      “Please be my contact at LinkedIn; I met you at Social Media Breakfast.”
    • LinkedIn cont.
      Give recommendations
      Ask for recommendations
      Both need to be sincere, articulate
      Answer questions in your
      area of expertise
      Groups are golden!!!
      Status line is strong tool
    • Twitter
      Hashtagsare golden #
      Finding People – try no spaces
      Kay Roseland and KayRoseland
      Follow thought leaders
      Follow people on lists
    • Blog
      Build your community/audience on:
      LinkedIn
      Twitter
      Start with 3 – 5 posts
      Post regularly (once a week minimum)
      LinkedIn groups are golden!!!
    • Blogging Platforms
      WordPress
      Blogger (owned by Google)
      TypePad
      Tumblr
    • Finding the Hidden Job Market
      70% - 85% of jobs are not listed on monster, career builder, etc. (HJM)
    • 3 Key Points
      Be positive
      Hang around with employed people
      Give more than you get
    • One final thought……….
      There are times when it is hard to believe in the future, when we are temporarily just not brave enough. When this happens, concentrate on the present. Cultivate le petit bonheur (the little happiness) until courage returns.
      Look forward to the beauty of the next moment, the next hour, the promise of a good meal, sleep, a book, a movie, the likelihood that tonight the stars will shine and tomorrow the sun will shine. Sink roots into the present until the strength grows to think about tomorrow.  
      Ardis Whitman
    • Or: In the words of Scarlett O’Hara……………..
      Tomorrow is another day………..
      http://www.linkedin.com/in/kayroseland
      @KayLoire
      Shareology at:
      http://kayroseland.wordpress.com