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Social Media As A Networking Tool

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How to use LinkedIn, Twitter, blogging and other tools in networking

How to use LinkedIn, Twitter, blogging and other tools in networking

Published in: Technology, Business

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  • 1. Social Media
    - As a Networking Tool
    Kay Roseland
    Shareology
  • 2. First Steps
    Pick the tools you want to flourish on
    Don’t try to be on all sites
    Google is Forever!
    As is Twitter, Facebook, etc.
  • 3. Sites I’m focusing on
    LinkedIn
    Twitter
    Blog - Shareology
    Minimal participation
    Facebook
    YouTube
  • 4. Sites by popularity
    Facebook 157 million visitors /month
    LinkedIn94 million
    Twitter 94 million
    MySpace 19 million
  • 5. Total Users
    Facebook 750 million
    Twitter 300 million
    LinkedIn 90 million
    Google + 25 million
  • 6. Facebook
    750 million users worldwide
    70% of users are outside the US
    229 = average number of friends per user
    55 minutes a day = average time spent per user
    Significant business use = Fans = Like!
  • 7. LinkedIn
    Update your profile from your resume
    Import your yahoo, gmail addresses and email each appropriate contact with a short, specific note attached
    “Please be my contact at LinkedIn; I met you at Social Media Breakfast.”
  • 8. LinkedIn cont.
    Give recommendations
    Ask for recommendations
    Both need to be sincere, articulate
    Answer questions in your
    area of expertise
    Groups are golden!!!
    Status line is strong tool
  • 9. Twitter
    Hashtagsare golden #
    Finding People – try no spaces
    Kay Roseland and KayRoseland
    Follow thought leaders
    Follow people on lists
  • 10. Blog
    Build your community/audience on:
    LinkedIn
    Twitter
    Start with 3 – 5 posts
    Post regularly (once a week minimum)
    LinkedIn groups are golden!!!
  • 11. Blogging Platforms
    WordPress
    Blogger (owned by Google)
    TypePad
    Tumblr
  • 12. Finding the Hidden Job Market
    70% - 85% of jobs are not listed on monster, career builder, etc. (HJM)
  • 13. 3 Key Points
    Be positive
    Hang around with employed people
    Give more than you get
  • 14. One final thought……….
    There are times when it is hard to believe in the future, when we are temporarily just not brave enough. When this happens, concentrate on the present. Cultivate le petit bonheur (the little happiness) until courage returns.
    Look forward to the beauty of the next moment, the next hour, the promise of a good meal, sleep, a book, a movie, the likelihood that tonight the stars will shine and tomorrow the sun will shine. Sink roots into the present until the strength grows to think about tomorrow.  
    Ardis Whitman
  • 15. Or: In the words of Scarlett O’Hara……………..
    Tomorrow is another day………..
    http://www.linkedin.com/in/kayroseland
    @KayLoire
    Shareology at:
    http://kayroseland.wordpress.com