Writing a sales letter is sometimes
very difficult to do.
Certainly writing your very first one
can be quite daunting.
I am going to give you some tips
on how to write a successful sales
What is the aim
The most important thing is to make
sure you know what your aim is.
If you are providing a service rather
than a product then your aim might
A coaching sales letter for example,
would be different than a sales letter
offering a physical product.
One will be more about a person,
the coach, whereas the other will
be more about a physical product
and its benefits.
The very first thing that your customer
will see is your headline.
Therefore it must grab their attention
by stating something that they relate
to and will want to find out more.
This could be a written statement or it
could be a graphic representation.
Your headline will provide a reason as
to why someone might want to carry
on reading your sales letter.
The rest of your sales letter needs to
maintain that engagement so that
your customer will read all the way
Include short paragraphs whereby
the end of one paragraph
stimulates interest for your reader
to start the next paragraph.
Having too much writing in large
blocks can be off putting and
therefore you need to break your
A way to do this is to include
subheadings throughout your sales
Your product Or service
When you come to describe your
actual product or service make sure
that you are very clear about what the
It will be the benefits that encourage
people to purchase your product and
therefore you need to be very clear
what they are and how it relates to
improving your customers life.
People buy things based on there
being a specific benefit to them.
You will also need to describe
some of the features about your
product so that your customer will
know exactly what they are
Make sure that you relate those
features to some kind of benefit.
Call to action
The whole aim of your sales letter
will be for someone to make a
Therefore you need to have a
clear call to action that tells your
visitor exactly what they need to
Having a few call to actions
throughout your sales letter may
work well and this is something you
would need to test.
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