I am going to discuss the
importance of having an opt in
box where ever you market online.
Whether you are writing content,
creating videos, writing blog posts,
you should always provide a way
for people to opt in.
An opt in box is a place where
someone can give you their name
and email address and opt in to
your email campaign.
You can create your opt in box
from your auto responder account
by copying the code that they
give you and placing that code
on your web page.
Now obviously people are not
going to opt in unless you have
given them a good reason why it
would benefit them and therefore
you should ideally provide some
kind of incentive such as a free e-
book or free training program that
visitors to your site or content
would find helpful.
The most obvious place to put an opt
in box would be on your website
however, there are other distractions
on your website and therefore
marketers have been using squeeze
A squeeze page is basically a web
page that has just one purpose and
that is for people to opt in and sign up
to your email campaign.
There are no other distractions on that
page and therefore there is only one
action that someone could take and
the opt in rate tends to be much
The reason why building an email list is
so important is because it enables you
to build a trusting relationship with your
subscribers in a way that you have
You are able to communicate with
them again and again by just sending
This becomes extremely important
because you need to develop trust in
order for people to purchase anything
You should certainly have an opt in box on
your website and you should also create a
squeeze page with an opt in box so that you
can link to that page wherever you create
Just add the link to your squeeze page
underneath your content.
If you create a video and put it on
YouTube then put a link to your squeeze
page underneath your video.
If you write an article and submit it to a
website then add some kind of resource
box which has a link to your squeeze page.
If you create a podcast then again add a
link to your squeeze page underneath.
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