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Nuovi approcci di marketing non convenzionale nella società postmoderna. Il marketing virale.

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    Nuovi approcci di marketing non convenzionale nella società postmoderna. Il marketing virale. - Presentation Transcript

    1. Nuovi approcci di marketing  “non convenzionale”  nella società postmoderna. Il marketing virale. Davide Basile www.kawakumi.com
    2. Sommario • VERSO UNA SOCIETÀ POSTMODERNA • IL NUOVO RUOLO DEI CONSUMATORI • IL PERCORSO EVOLUTIVO DEL MARKETING • IL MARKETING “NON CONVENZIONALE” • IL MARKETING VIRALE
    3. Verso una società postmoderna “Stiamo entrando in un’epoca nuova, che  ha una propria specificità e che differisce  da quella precedente” Giampaolo Fabris

    + Davide BasileDavide Basile, 2 years ago

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    2765 views, 12 favs, 9 embeds more stats

    La società è cambiata, il consumatore anche... Il more

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