Fashion Focus 2013
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Presentation of 2013/2014 Women's and Men's Fashion Trends as well as Online Marketing Trends and Tips for Retailers in Providing Product Feeds to Publishers

Presentation of 2013/2014 Women's and Men's Fashion Trends as well as Online Marketing Trends and Tips for Retailers in Providing Product Feeds to Publishers

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Fashion Focus 2013 Presentation Transcript

  • 1. Kavita Verryth & Abbie Bjugstad from Present...Trends 2013
  • 2. ● Spring/Summer 13● Autumn/Winter 13/14● Consumer Trends● Mobile/Tablet Optimisation● Loyalty Marketing● Optimising for Publishers● 2013 Fashion Calendar
  • 3. THE SOCIAL SHOPPING SITE● New and innovative international concept● NL, FR, DE, USA & UK● Daily source of inspiration● Fashion news, latest trends, new online stores, must-haves, seasonal sales and the most popular brands● Filter options to make browsing easier and quicker● Social network of users who can share their style and follow others
  • 4. Marc Jacobs - Louis Vuitton - Ralph Lauren - Lanvin - Saint Laurent - MoschinoZalando - House of Fraser - Dorothy Perkins - Zalando - Spartoo - My-Wardrobe - Sarenza
  • 5. Haider Ackermann - Louise Gray - 3.1 Phillip LIm -Vera Wang - Clover CanyonDebenhams - House of Fraser - John Lewis - Missguided - Urban Outfitters - Ted Baker Print
  • 6. Oscar de la Renta - House of Holland - Peter Som - Christian Siriano - Yigal AzrouelVery.co.uk - BooHoo - Phase Eight - John Lewis - My-Wardrobe - Zalando - Sarenza
  • 7. Balmain - Mulberry- Issey Miyake - Max Mara - Christopher Kane - Vivienne Westwood safdsafdsaDorothy Perkins - House of Fraser - Zalando - Debenhams - Miss Selfridge - Marks & Spencer
  • 8. ● Double Breasted Blazers● Classic Look● Summer Coats● Neon● Suit Shorts
  • 9. Paul & Joe -VivienneWestwood -Valentino -Dolce Gabbana -Cavalli -BalmainDorothy Perkins - AX Paris - Ted Baker - House of Fraser - My-Wardrobe - Debenhams
  • 10. Antonio Marras -House of Holland - Manish Arora -Oscar De La Renta - Tom FordTommy Hilfiger - BooHoo - Monsoon - John Lewis - New Look - Zalando - Nelly.com
  • 11. Balmain - Dries Van Noten - Issey Miyake - Max Mara - Rodarte - Vivienne Westwood Very.co.uk - BooHoo - Phase Eight - John Lewis - My-Wardobe - Zalando - Sarenza
  • 12. House of Holland - Manish Arora - Matthew Williamson - Oscar De La Renta - Peter Pilotto Boohoo - Sarenza - New Look - Monsoon - Urban Outfitters - Zalando - Dorothy Perkins
  • 13. ● Colour: Safety Orange● Contemporary Conservative● Coats● Graphic Prints● Headwear
  • 14. ● First Time Older Shoppers ○ Retailers and Publishers in Sync● Peak Period Conversion Rates ○ Customer Service ○ Guest Profiles ○ Special Offers & Deals
  • 15. Optimising Mobile/Tablet Strategy● Responsive Design vs. Mobile Website● Highlight Crucial Information● Develop a Mobile Email Strategy● Review Mobile Analytics
  • 16. Increasing Loyalty Marketing● Social Media Connection● Build a Reputation for Reliability● Be Flexible with Policies● Improve Your "Thank You"
  • 17. Marketing CollateralBrand GuideProgram UpdatesOur Data Feed Dream:● Size● Colour● Material● Stock Quantity
  • 18. AprilCoachella Music FestivalVogue FestivalWedding & Summer Fashion AugustMay A/W Trends Re-cap6th MET Gala Ball - Punk Influence SeptemberCannes Film Festival London S/S14 Fashion WeekSummer Body/Beauty Prep & Swimwear Vogue Fashion Night OutJune OctoberGraduate Fashion Week Winter Buys. Coats & BootsRoyal Ascot & Wimbledon NovemberGlastonbury Christmas Party EditsSummer Accessories & Footwear DecemberJuly Holiday PeriodKate Middleton & Kim Kardashian Due Mega Monday & Boxing Day Sales Gift Giving
  • 19. Any questions? We dont bite! Come have a chat with us!Kavita Verryth kavita@fashionchick.co.ukAbbie Bjugstad abbie@fashionchick.com CONTACT kavita@fashionchick.co.uk abbie@fashionchick.com