Facebook Social networking sites Means “A directory with photos and basic information.” Founded: Cambridge, Massachusetts(feb 4,2004) Founder: Mark Zuckerberg (CEO) Eduardo Saverin Dustin Moskovitz Chris Hughes Headquarters: currently being moved to Menlo Park, California, U.S.
History Facebook incorporated in the summer of 2004. Purchased the domain name facebook.com in 2005 for $200,000. launched a high-school version in Sept 2005. Opened to everyone of age 13 and older with a valid email address on sept 26,2006. October 24, 2007, Microsoft purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion.
History (contd..) Nov 2010, Facebooks value was $41 billion and became the 3rd largest US web company after Google and Amazon As of April 2011, Facebook has over 2,000 employees, and offices in 15 countries.
Advantages Advertising/marketing inexpensively 1 to 1 marketing/advertising via messaging & posting information on group boards $10 a day, college wide marketing Excellent networking opportunity For students For professionals Keep in touch with students, alumni and/or peers who have graduated or are at other institutions Monitoring the students – follow up on investigations Opportunities for learning and student development where we can engage our students „on their terms‟ and talk to them on a level they can completely understand and relate to.
Statistics People on Facebook: More than 800 million active users More than 50% of our active users log on to Facebook in any given day Average user has 130 friends Activity on Facebook: More than 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events On average, more than 250 million photos are uploaded per day
Statistics(contd..) Global Reach: More than 70 languages available on the site More than 75% of users are outside of the United States Over 300,000 users helped translate the site through the translations application Platform: On average, people on Facebook install apps more than 20 million times every day Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites More than 7 million apps and websites are integrated with Facebook
Comparison(contd..)NAME:CONTENT: FACEBOOK TWITTER GOOGLE+ LINLEDIN Critical mass Following Segmenting Professional Keeping up interests your life informationSTRENGHTS: with family, friends & Brevity Video chats LinkedIn acquaintance and hangouts Today Brand promotion Integration Ease of with the rest of engagement Google Segmenting Brevity Lack of brevity Sharing is still your life Potential Lack of critical limitedWEEKNESS: Privacy overload mass Data export Platform No compelling Following itself reason issues Analytics
PROS CONS Application mashup Easy to navigate and More emphasis on deep connections update having private and public profiles Reach far beyond yourFACEBOOK Huge, rapidly growing installed user inner circle of friends base Pure communication Inherit stickiness tool, rapid responsiveness Very interactive, extensible messaging platform with open APIs Requires investment of time to Limited functionality realize sustained benefit Limited to 140 characters Overhead of mashup per updateTWITTER Less immediate responses Over-emphasis on Requires investment of time follower counts Relatively smaller installed user base Easily abused for spam
Conclusion Appeals to social animals and can be very addicting to people who have an insatiable appetite to stay connected with friends and make new acquaintances. Gives a single alternative to all the applications, with one login and interface to manage their online social interaction needs
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