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  • 1. Facebook Social networking sites Means “A directory with photos and basic information.” Founded: Cambridge, Massachusetts(feb 4,2004) Founder: Mark Zuckerberg (CEO) Eduardo Saverin Dustin Moskovitz Chris Hughes Headquarters: currently being moved to Menlo Park, California, U.S.
  • 2. History Facebook incorporated in the summer of 2004. Purchased the domain name facebook.com in 2005 for $200,000. launched a high-school version in Sept 2005. Opened to everyone of age 13 and older with a valid email address on sept 26,2006. October 24, 2007, Microsoft purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion.
  • 3. History (contd..) Nov 2010, Facebooks value was $41 billion and became the 3rd largest US web company after Google and Amazon As of April 2011, Facebook has over 2,000 employees, and offices in 15 countries.
  • 4. History (contd..)
  • 5. History (contd..)
  • 6.  History (contd..)
  • 7. Facebook features Messages INBOX (and threads) Pokes Events and groups Photos & Videos (with tagging) Posted items (text and URLs) Shared items Advertisements Wall Games and applications
  • 8. Games & Applications
  • 9. Advantages Advertising/marketing inexpensively  1 to 1 marketing/advertising via messaging & posting information on group boards  $10 a day, college wide marketing Excellent networking opportunity  For students  For professionals  Keep in touch with students, alumni and/or peers who have graduated or are at other institutions Monitoring the students – follow up on investigations Opportunities for learning and student development where we can engage our students „on their terms‟ and talk to them on a level they can completely understand and relate to.
  • 10. Statistics People on Facebook: More than 800 million active users More than 50% of our active users log on to Facebook in any given day Average user has 130 friends Activity on Facebook: More than 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events On average, more than 250 million photos are uploaded per day
  • 11. Statistics(contd..) Global Reach: More than 70 languages available on the site More than 75% of users are outside of the United States Over 300,000 users helped translate the site through the translations application Platform: On average, people on Facebook install apps more than 20 million times every day Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites More than 7 million apps and websites are integrated with Facebook
  • 12. Total active users Date Users (in millions) Monthly growth (%)August 26, 2008 100 178.38 %April 8, 2009 200 13.33%September 15, 2009 300 9.38 %February 5, 2010 400 6.99 %July 21, 2010 500 4.52 %January 5, 2011 600 3.57 %May 30, 2011 700 3.45 %September 22, 2011 800 3.73 %
  • 13. Facebook popularity  Active users of Facebook increased from just a million in 2004 to over 750 million in 2011
  • 14. Disadvantages Addiction Stalking Advertisement of illegal and/or inappropriate things Hacking Identity Theft Risk
  • 15. Other networking sites Google+ Twitter Linkedin My space Hotmail Orkut Hi5
  • 16. Comparison
  • 17. Comparison(contd..)NAME:CONTENT: FACEBOOK TWITTER GOOGLE+ LINLEDIN Critical mass Following Segmenting Professional Keeping up interests your life informationSTRENGHTS: with family, friends & Brevity Video chats LinkedIn acquaintance and hangouts Today Brand promotion Integration Ease of with the rest of engagement Google Segmenting Brevity Lack of brevity Sharing is still your life Potential Lack of critical limitedWEEKNESS: Privacy overload mass Data export Platform No compelling Following itself reason issues Analytics
  • 18. PROS CONS Application mashup Easy to navigate and More emphasis on deep connections update having private and public profiles Reach far beyond yourFACEBOOK Huge, rapidly growing installed user inner circle of friends base Pure communication Inherit stickiness tool, rapid responsiveness Very interactive, extensible messaging platform with open APIs Requires investment of time to Limited functionality realize sustained benefit Limited to 140 characters Overhead of mashup per updateTWITTER Less immediate responses Over-emphasis on Requires investment of time follower counts Relatively smaller installed user base Easily abused for spam
  • 19. vs.
  • 20. Conclusion Appeals to social animals and can be very addicting to people who have an insatiable appetite to stay connected with friends and make new acquaintances. Gives a single alternative to all the applications, with one login and interface to manage their online social interaction needs