Implementation of The Rock culture revolution of 1960s and 1970s in todays Social Media focussing education

1. Rock culture in Social Media
For Education
Kaustubh A. Bhake
SIBM, Bangalore
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2. Index
Sr no. Name of the Slide From To
1 The Rock Culture 3 8
2 The Social Media 9 13
3 Rock Music and Social Media 14 19
4 References 20 20
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3. The Rock Culture
1960s and 1970s
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5. Birth of Rock!
• The Hippie Culture (America)
– It was a Youth movement, a rebel against the then culture
– Formed their own communities, explored the alter state of
consciousness by involving in drugs
• Industrial towns (UK)
– Schools located near by industries
– Heavy metal sounds running all day and children grew in
this surrounding
• Riots in USA
• Vietnam war
• Riots in UK
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6. Need for Rock!
• People needed to express their anger and frustration
against the then society and the government
• Major criticism for the USA’s involvement in Vietnam
war
• Civil rights movement lead by Martin Luther King Jr.
• People needed someone (or something) as their
representation, as their voice
• Needed a voice for the disorganized youth who were
high on drugs, followed free sex and followed
countercultural values
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7. Response given by the Rock bands
• Bands like The Beatles, Rolling Stones, The Who
responded to the need for the Blues and Psychedelic
music and created great music
• Music with lyric-driven intensity and melodic sound was
created
• People had imagined about this scenario; Rock music
created this scenario
• Rock music reflecting the paranoia and the tension in the
air
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8. Response given by the Rock bands
• Rock musicians like Jimi Hendrix, Eric Clapton, etc.
replicated the destruction by helicopters, bombs and
guns with their amazing guitar plays
• Even when the hippie culture died, bands such as
Rolling Stones responded with heavier and darker
music
• Bands like Black Sabbath, Led Zeppelin, KISS, Alice
Cooper, AC-DC, etc. took center stage and became
legends in the eyes of the audience
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9. The Social Media
For education
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10. Some facts about impact of Social
Media
• Social Media isn’t a fad, it’s a fundamental shift in
the way we communicate
• 96% of the World youth population has joined a
social network
• Social Media has overtaken Porn as the #1 activity on
the Web….:P
• Facebook added over 200 million users in less than a
year
• Facebook makes up 52.1% of sharing on the web
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11. Some facts about impact of Social
Media
• 2009 US Department of Education study revealed that on
average, online students out performed those receiving
face-to-face instruction
• Wikipedia has over 15 million articles…studies show it’s
more accurate than Encyclopaedia Britannica…78% of
these articles are non-English
• The #2 largest search engine in the world is YouTube
• Kindle eBooks Outsold Paper Books on Christmas
• Usage of social media by small businesses
– Twitter – 78%
– FB – 75%
– Linked in – 30%
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12. Social media and Education
• Basic advantages for using social media for education
– Service is free of cost (not the internet)
– Cuts down on isolation
– Builds tolerance and understanding of cultural diversity
– Amplifies passion
– The world of education becomes completely open
• Lectures in the form of online videos and podcasts
are getting common
• Education related discussion forums on Facebook,
Twitter, Skype, etc.
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13. Social media and Education
• India and Singapore focusing on introduction of
tablet technology as an educational tool
• In Singapore Management University (SMU), a
collaborative online wiki is used to help students
learn through peer learning, interviews and web
research
• Focus towards one world, one classroom
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14. Rock Music and Social media
Lets bridge it up!!
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15. My suggestions for students
• As Rock music evolved for the necessity of
expression
– Students should share their knowledge and understanding
about a particular subject
– They should express if they have not understood any of
the topics
• As Rock culture was the representation of the
masses
– Students should understand that they represent their
fellow classmates (all over the world)
– They should take this as a responsibility and help by
becoming the tutor for each other
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16. My suggestions for Teachers
• Rock music evolved from the leaders like Jimi
Hendrix and Eric Clapton
– Teachers should lead from the front
– Should help students all over the world by sharing their
expertise and providing new insights for the topics
• As the Rock musicians changed their music as per the
people’s demand
– Teachers should refrain from one-size-fits-all attitude
– They should customize the teaching according to the need
and want of the students
– They should humanize the social media discussion forums
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17. The student-teacher interaction
• Just the way a child learns to ride a bicycle, teachers
should focus on providing deep knowledge by
sharing live examples, videos, etc.
• Teachers should recommend students to read about
the thinkers and masters of the particular field and
help them understand the thinker’s point of view
• Students don’t prefer asking doubts in a class for the
fear of public speaking or for the fear of the teachers
itself. They can avoid it and they should feel free to
raise concerns with others
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18. The student-teacher interaction
• Some websites focusing on education
– www.khanacademy.org/
– http://www.teachertube.com/
– www.slideshare.net/
– www.scribd.com/
– http://www.kubbu.com/
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19. And finally….
Just as Rock music digs deep in our heart, just
as it gives voice to our concerns, just as it helps
us identify ourselves and just as Rock music is
ever lasting……
Social media in education sector will help us
raise our voice for better understanding, it will
help knowledge dig deep in our hearts so that
this newly acquired knowledge through social
media lasts forever!!!!!
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20. References
• Online references
– http://www.connectedprincipals.com/archives/3024
– http://escelearn.wordpress.com/
– http://www.socialnomics.net/2010/05/05/social-media-revolution-2-
refresh/
– http://www.penn-olson.com/2011/04/10/social-media-education-
infographic/
– http://www.topedusites.com/
• Book references
– Businessworld magazine (www.businessworld.in) 12th December, 2011
issue
• Video references
– ‘The History of Heavy Metal’ – a Rockumentary
– ‘Seven Ages of Rock’ – a Rockumentary
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