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I have identified two key groups that stand to gain a lot by joining Google+. These are bloggers and small business owners.
I have designed this guide in four sections. The first section, ‘The Basics’, gives explanations of the simplest functions of Google+. It includes handy ‘Key Tips’, things I really wish I had known from the beginning when I was setting up my account.
The second section is a ‘Blogger’s Guide’. It covers the topic of ‘Authorship’ and how utilising it can be a real asset.
The third section is a ‘Businesses’ Guide’. This refers to the process of creating a Google+ Business Account and tips for small business owners to integrate their profile with Google searches.
My guide finishes with perhaps the biggest advantage of Google+, the fourth section on ‘Search Engine Optimisation’. This is an advantage for bloggers and business owners alike because Google recognises your Google+ page high up in its own searches.