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Tweet or Twitt - Twitter 101
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Tweet or Twitt - Twitter 101


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What is Twitter and how do I use it in my small business? This presentation goes over the Twitter basics and how you can use it as a tool to grow your business and connect.

What is Twitter and how do I use it in my small business? This presentation goes over the Twitter basics and how you can use it as a tool to grow your business and connect.

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  • 1. #Tweet or #TwittTwitter For Small Business @KattStearns #Kattchat
  • 2. What We Will CoverHow to optimize your Twitter profile Getting started with TwitterTweeting on Twitter Understanding the Twitter basicsTwitter and Your Business 5 ways to use Twitter in your businessTwitter Do’s & Don’ts
  • 3. What is Twitter?
  • 4. Getting Started with TwitterSign up: www.twitter.comSelect a user name: @KattStearns www.namecheck.comBio in 160 charactersImage/ LogoPersonalize your Profile
  • 5. Twitter Profiles
  • 6. Tweeting on Twitter
  • 7. The Tweet Public message to all your followersAsks the question: What are you doing?
  • 8. @Reply Personal message sent publicly@Username: reply or send a message direct
  • 9. ReTweet (RT)Retweet what someone else has tweeted to all of your followers
  • 10. Direct MessageDirect Message: Personal message sent privately
  • 11. #HashTagsFollow topics, searchable, amplify meaning, keywords, see what’s trending, promote and brand yourself.
  • 12. Twitter ListsKeep yourself and your followings organized by creating and following lists. Lists can be private, public and followed
  • 13. When to TweetBest Times Tuesday, Wednesday and Friday between 8am; 11am – 2pm and 6pm-8pmLess Popular Times to Tweet: Monday and Sunday
  • 14. Using Twitter in Your Business 5 Key Strategies
  • 15. Why Use Twitter in Your Business? Visibility Marketing Customers Relationship SEO Social Capital Traffic Community News Ideas Partnership Build Trust Branding Research Customer Service
  • 16. #1 Develop a Clear Strategy The goal of twitter is to create a strong targeted following. The best way to dothis is by creating valuable content that is RETWEETABLE!
  • 17. 3 Most Retweeted TopicsInteresting facts and breaking industry newsFunny contentInspirational quotesKATT TIP: Create a fun inspirational list ofquotes or sayings.
  • 18. #2 Build a CommunityFind people in your industry, mentors, search keywords and find people looking for your products. Twittersearch: Twitter Search Engine Find People Through Popular Tags Twitter directory sorted by interest Case Study:
  • 19. #3 PromotePromote links to your blog, website, pictures, videos,landing pages, events and Upload Link shorteningCreate and follow #Hashtag and promote your eventsTip: 80/20 rule 80% value 20% selling and pushingpeople to your sites.
  • 20. #4 Customer ServiceAsk your customers to follow you on Twitter and survey them to find out what they like, love, dislike and what they are saying about YOU. Case Study: Wine Library
  • 21. #5 Mentoring & RelationshipsCreate lists of people that you want to learn from orthat are interesting.Keep on top with what’s going on in your industryConnect with like minded people to buildrelationships and JV’s
  • 22. **Bonus Twitter Tip** FOLLOW @KATTSTEARNS
  • 23. TwitterDo’s & Don’ts
  • 24. Twitter Don’tsDon’t follow 100’s of people right awayDon’t get negativeDon’t spamDon’t sell: 80/20 RuleDon’t worry about the results at firstDon’t use “123_” in your twitter nameDon’t just post, interact and RT
  • 25. Twitter Do’sTweet in your personalityRT other peoples contentStart conversations and ask questionsAsk people to follow you on your promotionalmaterialBe tweet worthyTweet 5 – 10 times a dayUse key wordsHave FUN!!! 
  • 26. Tweeting ToolsHootsuite: manage and schedule multiple social Manage multiple twitter Follow people through Automatically publish tweets to Analyzes and grades your How influential are Advanced twitter search
  • 27. The Key is to START Simple and Grow From There! Thank you @KattStearns