Social Media 101 for Artists and Musicians

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This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:

- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content

Any questions please contact me at Katt@KattStearns.com

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Social Media 101 for Artists and Musicians

  1. 1. Social Media 101 For Developing Artists
  2. 2. WHAT WE WILL COVER The Value of Social Media Creating a Social Strategy Optimizing your Social Chanels Social Media Best Practices
  3. 3. A Little About Me...
  4. 4. Living The Dream
  5. 5. Helping Businesses Make Sense of Social Certified Social Media Director Certified HootSuite Professional
  6. 6. It is a social world...
  7. 7. the new search...
  8. 8. What is social media?
  9. 9. 12 Social Media Categories Monitoring Tools (Google Analytics) •Publishing Tools (Blogging/ Wordpress) •Social Networking Sites (Facebook) •Micro Blogging (Twitter/ Tumbler) •Widgets (Social Sharing) •Collaboration Tools (Wikipedia) •Photo/Video Sharing (Flickr, YouTube) •Personal Broadcasting (Pod Casts) •Social Commerce (Amazon) •Location Based Tools (4 Squares, Facebook Places) •Social Bookmarking (Digg, Stumble Upon) •
  10. 10. Your Website is Your Hub
  11. 11. How is social media changing marketing?
  12. 12. The Value of Social Media • Listen to your fans • Hear what people are saying about your music and shows • Build like and trust • Inexpensive way to share your message - TIME • Story tell your message in many different ways
  13. 13. Your Own Jimmy Pattison Group
  14. 14. There is one main reasons why Social Media is so powerful.
  15. 15. Brand Advocates Invest in your brand’s success Defend your company Align with your core values Spread your message
  16. 16. CREATING YOUR SOCIAL STRATEGY
  17. 17. Social Strategy 101 1. Why do you want to be on social media? 2. Who is your ideal audience? 3. What does your audience care about? 4. Where are they hanging out online? 5. What are you going to talk about? 6. What are your goals and objectives? 7. Measure, adjust and repeat.
  18. 18. NameChk.com
  19. 19. WHAT IS THE BEST TYPE OF CONTENT?
  20. 20. CONTENT IS KING BUT CONTEXT IS QUEEN AND SHE RULES THE ROOST!
  21. 21. LOOK AT WHAT YOU ARE CURRENTLY DOING AND THINK HOW YOU CAN MAKE IT SOCIAL!
  22. 22. Find the sweet spot between engagement and sales.
  23. 23. THE LARGEST SOCIAL PLATFORM
  24. 24. Facebook Facts • Founded in 2004 • 1.19 Billion (with a “B”) users • 73% of users access Facebook on a mobile device • Average person spends 55 minutes on Facebook • 23 of those minutes are spent in the news feed • 1 of every 5 page views in the United States is on Facebook
  25. 25. Why is Facebook such a powerful network?
  26. 26. PERSONAL PROFILE VS FAN PAGES VS GROUPS
  27. 27. FACEBOOK PROFILE PEOPLE FACEBOOK GROUPS FACEBOOK PAGES BRANDS
  28. 28. BRAND/FAN PAGES
  29. 29. Cover Photo Pic 851x315 pixels
  30. 30. Add upto 12 Custom Tabs
  31. 31. WooBox: Twitter, YouTube and Instagram
  32. 32. ReverbNation: music, shows, bio and video
  33. 33. THE POWER OF LIKE
  34. 34. 14% will trust what you say about your brand. 80% will trust what someone else says about your brand.
  35. 35. Does every Facebook post get seen by every fan of your Facebook Page?
  36. 36. Making the most of your posts.
  37. 37. SCHEDULING View in activity log
  38. 38. TAGGING
  39. 39. HIGHLIGHTED POSTS Pin to Top
  40. 40. PRINCIPALS OF FAN ENGAGEMENT
  41. 41. #1 Story Tell With Images
  42. 42. PicMonkey
  43. 43. #2 Ask Questions
  44. 44. #3 Connect with Fans
  45. 45. Photo Caption
  46. 46. #4 Remove the Auto Populated Image With Links
  47. 47. 78% of daily Canadian an US users are mobile. Source: Tech Crunch 2013
  48. 48. #5 CLEAR CALLS TO ACTIONS
  49. 49. Calls to action include: LIKE WATCH COMMENT RESPOND ANSWER BELOW ENTER CLICK SUBMIT VISIT DO YOU AGREE (YES/NO) SHARE
  50. 50. #6 USE COVER PHOTOS Cover Photo Pic 851x315 pixels
  51. 51. #7 RUN FACEBOOK CONTESTS
  52. 52. Ideas for Facebook Contests: Comment on a photo. Answer a question. Like a post. Share a post. Post on your page. Tag a post.
  53. 53. Facebook Analytics
  54. 54. DAILY Facebook Strategy 1. Post a mix of compelling & engaging content (2-5 posts) 2. Like and reply to all comments 3. Engage with 5 - 10 other pages WEEKLY 1. Review Facebook analytics 2. Pin to top and highlight one post 3. Promote one Facebook post
  55. 55. TWITTER
  56. 56. Twitter Facts • Founded in 2004 • 190 Million unique Twitter signins monthly • 40% of people that sign in don’t tweet • The little blue birds official name is Larry (after Celtics player Larry Bird)
  57. 57. What Is Twitter?
  58. 58. Optimize Your Profile Username/ Twitter handle (15 characters long) Avoid using numbers Can change your Twitter handle at anytime.
  59. 59. Optimize Your Profile • Have a stong photo that reprsents your brand. • 160 character bio: Who you are, what you do, how you can help and what your passionate about. • Include a link to your website
  60. 60. How to Find Followers 1. Artists and industry leaders 2. Your fans and fans of other artists 3. Others with your interests and passion 4. Performances, mailing list and other social chanels. 5. People that follow you Twitter Rule: Max to follow is 2,000 until your followers are within 10% (1,800)
  61. 61. MANAGE YOUR FOLLOWING
  62. 62. The Tweet Public message for all your followers to see. Characters remaining
  63. 63. @ Reply @TwitterHandle: Reply directly to a particular follower for all that follow both of you to see.
  64. 64. Public Tweet @ Reply
  65. 65. ReTweet ReTweet what someone else has tweeted to all of your followers. Asking followers to “Please RT”: 12x higher Asking followers to “Please ReTweet”: 23x higher
  66. 66. ReTweet Share a tweet with all your followers using someone elses image and name.
  67. 67. ReTweet A quote tweet sends a RT to all of your followers using your name and image. Use “MT” if you need to modify the originl tweet.
  68. 68. Direct Message A message sent privately to a specific follower like a text message. You must both be following one another to send direct messages.
  69. 69. Twitter Best Practices • Headline, link, #tag • Leave 20 characters in your tweets so others can RT • RT other peoples content not just yours • Add comments to other peoples tweets • Respond • Shorten • Don’t to people that RT and show you love links in tweets to proide more characters link your tweets to Facebook
  70. 70. What to Tweet • Pictures, videos and links • Share quotes, thoughts or questions • Help connect with the locals in a new town/city • Tweet the latest news/updates (CCMA’s/ JUNO’s) • Tweet from live events and performances • Connect • with fans and other industry influencers Support fello artists and talents • Have fun and tweet your personality
  71. 71. You Never Know Who is Listening
  72. 72. TWEETS
  73. 73. Linking to Facebook
  74. 74. Sharing the Moment
  75. 75. Use Spaces in Your Tweets
  76. 76. One Call To Action
  77. 77. Link to Instagram
  78. 78. Thank People Publicly
  79. 79. Creating Twitter Lists Keep yourself and your followings organized by creating Twitter lists. (Public, Private and Followed)
  80. 80. Creating #TAG Follow topics, searchable, amplify meaning, keywords, trending, promote and brand.
  81. 81. TWITTER STRATEGIES
  82. 82. “THANK YOU” IS THE MAGIC WORD
  83. 83. RUN TWITTER CONTESTS
  84. 84. CONTESTS FOR SUCCESS • Run more than one contest • Train your followers what to do • Have a stong #tag • Tweet multiple times throughout the day • Thank participants • Announce the winner publicly
  85. 85. Hootsuite
  86. 86. Bitly.com
  87. 87. DAILY Twitter Strategy 1. Tweet 5-10 times daily 2. Reply and thanks new follower and RT’s 3. Follow new people every day (add to lists) WEEKLY 1. Share other content on Twitter (video, blog etc.) 2. #FF your most engaging followers 3. Review and unfollow fake accounts
  88. 88. INSTAGRAM
  89. 89. Instagram Facts • Founded in October 2010 • 130+ Million unique users • Over 40 million photo’s uploaded daily • 100% mobile platform • Can’t link out of Instagram • 15 second video microsharing • Owned by Facebook
  90. 90. What is the value in Instagram?
  91. 91. A picture is worth a thousand words.
  92. 92. It is the new... It’s a consumption medium that makes you both the photographer and the feature.
  93. 93. Tell your story in pictures.
  94. 94. Use the same name, profile image and bio as your Twitter account.
  95. 95. Share images with other platforms sparingly.
  96. 96. Most Popular Filters • Lo-fi (14%) • Valencia (12%) • Rise (12%) • Amaro (11%) • Hudson (9%)
  97. 97. Followers+
  98. 98. Photo Editor
  99. 99. Flipagram
  100. 100. InstaCollage FrameMagic
  101. 101. Sneak Peak
  102. 102. Instagram Best Practices
  103. 103. Popular #Tags • #ManCrushMonday • #SelfieSunday • #MM or #MusicMondays • #NowPlaying
  104. 104. Instagram Strategy DAILY 1. Post an image every day or 2 2. Use spaces and #tags 3. Like and comment on other posts 4. Follow 5 - 10 new account WEEKLY 1. Unfollow accounts 2. Review most popular posts
  105. 105. GOOGLE+
  106. 106. Google+ Facts • Launched in 2011 • Over 500 million unique users • Required to access all Google products • Strong SEO factor
  107. 107. DAILY Google+ Strategy 1. Post 1 - 3 images daily (Facebook) 2. Respond to comments 3. Follow back any new followers and add to circles WEEKLY 1. Review engagement
  108. 108. YouTube
  109. 109. YouTube Facts • Owned • 2nd by Google largest search engine • Video is 23% more likely to show up in Google search • 92% of YouTube views are on mobile devices
  110. 110. Video builds instant like and trust between you and your fans. Video is the next best thing to meeting in person
  111. 111. Profile linked from your Google+ account
  112. 112. Profile linked from your Google+ account
  113. 113. Max Channel Art size: 2560 x 1440
  114. 114. Managing Your Channel
  115. 115. Create Playlists
  116. 116. • Video blogs • Original • Covers music
  117. 117. Tips on shooting a video ... - Have 5 times the amount of energy - If you make a mistake laugh at yourself on camera and keep going - Speak to one person by using “You” and “We” - Have a clear call to action - Right background: clean, no distractions - Right location: out doors/ office - Right lighting: have the light in-front of you - Right camera: iPhone, Android, FlipCam or Canon - Right sound: hearing you is more important then seeing you - Right Clothing: Avoid stripes, logos and same colour as background - Just be yourself and people will love you
  118. 118. Video Script ... - Video Intro (Have the same intro every time 3-6 seconds) (optional) - Acknowledgement (Hey it’s ___, Hey what’s going on, Hello) - Hook (What are you going to talk about) - Value (deliver the WIIFM Educate, Inspire, Entertain) - Call to action (Subscribe, Comment, Like, Click here) - Tell them WHAT to Do (say it) - Tell them WHY to Do it (point to it) - Tell them HOW to do it (have an Annotation) - Outro Video (Optional – Can also include an intro) - Bloopers (optional)
  119. 119. Editing Software - Windows: Windows Media Player (free) - Mac iMovie (free with all Mac’s) Screen Capturing - Camtaisa (www.techsmith.com) - Screen Flow - JING (www.jing.com) only 5min clips Outsourcing - Odesk (www.odesk.com) - Fiverr (www.fiverr.com)
  120. 120. Save the video file in your name
  121. 121. Optimize Video 1. File saved with keyword 2. Strong title 3. Strong description 4. Include call to action 5. Include links to website and other social chanel 6. Click here to subscribe
  122. 122. Click to Subscribe http://youtube.com/subscription_center?add_user=YOURNAMEHERE
  123. 123. YouTube Strategy DAILY 1. Respond to any comments on channel 2. Share videos on various social sites WEEKLY 1. Upload video 2. Optimize title, description and tags 3. Review analytics
  124. 124. How to Create Viral Content?
  125. 125. Charlie Bit My Finger What does a fox say
  126. 126. There is no secret formula but there are some factors that will help...
  127. 127. Evoke Emotion
  128. 128. Element of Surprise
  129. 129. Timing & Distribution
  130. 130. Social Media Review 1. Know your target audience 2. Identify your main social platform 3. Set objectives and goals (subcriptions, down loads) 4. Plan your content and campaigns 5. Have one objective with each piece of content 6. Use calls to actions, photo’s, video and short links 7. Focus on the engagement to build like and trust 8. Measure your success 9. Have fun and don’t be afraid to try something new
  131. 131. What one platform will you focus on for the next 30-days?
  132. 132. What are 3 actions steps you will focus on?
  133. 133. Focus on how do I make their life better rather than trying to interrupt them with your message.
  134. 134. THANK YOU! Katt Stearns /KattStearns @KattStearns

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