7 Strategies to Grow Your Business on Facebook
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7 Strategies to Grow Your Business on Facebook

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Are you still not sure about Facebook Marketing? ...

Are you still not sure about Facebook Marketing?

In this presentation we will cover:
- The value of social media
- The value of Facebook
- Developing a social strategy
- 7 Key Strategies to grow your business

If you would like a copy of the step by step guide for these 7 strategies please contact me by email katt@KattStearns.com or Tweet me @KattStearns

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7 Strategies to Grow Your Business on Facebook 7 Strategies to Grow Your Business on Facebook Presentation Transcript

  • 7 FACEBOOK Strategies To Grow Your Business + = SUCCESS
  • WHAT WE WILL COVER The Value of Social Media The Value of Facebook Creating a Facebook Strategy Personal vs Fan Page 7 Facebook Strategies to Help Grow Your Business
  • A Little About Me...
  • Living The Dream
  • Helping Businesses Make Sense of Social Certified Social Media Director Certified HootSuite Professional
  • It is a social world...
  • What is Social Media?
  • Social Media is the new search.
  • There are 2 main reasons why Social Media is so powerful.
  • 1. Two-way Communication
  • 2. Brand Advocates
  • CREATING YOUR SOCIAL STRATEGY
  • Social Strategy 101 1. Why do you want to be on social media? 2. Who is your ideal audience? 3. What does your audience care about? 4. Where are they hanging out online? 5. What are you going to talk about? 6. What are your goals and objectives? 7. Measure, adjust and repeat.
  • THE LARGEST SOCIAL PLATFORM
  • PERSONAL PROFILE VS FAN PAGES VS GROUPS
  • FACEBOOK PROFILE PEOPLE FACEBOOK GROUPS FACEBOOK PAGES BRANDS
  • PERSONAL PROFILE FAN PAGES
  • 7 FACEBOOK STRATEGIES TO HELP GROW YOUR BUSINESS
  • WHAT IS THE BEST TYPE OF CONTENT?
  • CONTENT IS KING BUT CONTEXT IS QUEEN AND SHE RULES THE ROOST!
  • Tip #1 LINK YOUR PROFILE TO YOUR FAN PAGE
  • Start typing your Fan Page. Max 120 characters in description.
  • Tip #2 OPTIMIZE YOUR SHORT DESCRIPTION
  • Tip #3 USE COVER PHOTOS Cover Photo Pic 851x315 pixels
  • Tip #4 USE IMAGES TO TELL YOUR STORY
  • IMAGE RESOURCE PIC MONKEY CREATIVE COMMONS
  • Tip #5 BRING YOUR FANS BEHIND THE MAGIC
  • Tip #6 CLEAR CALLS TO ACTIONS
  • Tip #7 RUN FACEBOOK CONTESTS
  • Ideas for Facebook Contests: Comment on a photo. Answer a question. Like a post. Share a post. Post on your page. Tag you in a post.
  • Bonus Tip POST CONSISTENTLY Source: Buddy Media
  • SCHEDULING View in activity log
  • Focus on how do I make their life better rather than trying to interrupt them with your message.
  • THANK YOU! Katt Stearns /KattStearns @KattStearns
  • ENGAGE. ENTERTAIN. EMPOWER LEADS TO BUILDING TRUST AND CONVERTING
  • Tip #4 ENGAGE FANS Ask Questions Fill in the Blank ____ Ask Opinions Guest Posts Tag Other Fan Pages Caption This Photo Give away tips and ideas. Theme Days
  • Tip #9 FACEBOOK ADS $1 A DAY