7 Facebook Strategies To Grow Your Business in 2014

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Get a kickstart on your 2014 Facebook marketing. In this presentation we cover: …

Get a kickstart on your 2014 Facebook marketing. In this presentation we cover:

• Some of the recent changes to Facebook.
• The value of social media.
• The value of Facebook.
• Creating a social media strategy
• How to use your Facebook cover photo to be one of your strongest marketing tools.
• Creating killer Facebook contests.
• $1 Facebook ad trick shared by some of the top Facebook Marketers that will help increase your exposure.

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  • 1. 7 Facebook Strategies to Grow Your Business in 2014
  • 2. WHAT WE WILL COVER The Value of Social Media The Value of Facebook Creating a Facebook Strategy 7 Facebook Strategies to Help Grow Your Business #FVSM
  • 3. @KattStearns #FVSM #FVSM
  • 4. A Little About Me... #FVSM
  • 5. Living The Dream #FVSM
  • 6. Helping Businesses Make Sense of Social Certified Social Media Director Certified HootSuite Professional #FVSM
  • 7. It is a social world... #FVSM
  • 8. #FVSM
  • 9. #FVSM
  • 10. #FVSM
  • 11. #FVSM
  • 12. #FVSM
  • 13. #FVSM
  • 14. #FVSM
  • 15. #FVSM
  • 16. the new search... #FVSM
  • 17. Your Own Jimmy Pattison Group #FVSM
  • 18. There are 2 main reasons why Social Media is so powerful. #FVSM
  • 19. 2-Way Communication #FVSM
  • 20. Brand Advocates Invest in your brand’s success Defend your company Align with your core values Spread your message #FVSM
  • 21. THE LARGEST SOCIAL PLATFORM #FVSM
  • 22. Facebook Facts • Founded in 2004 • 1.19 Billion (with a “B”) users • 73% of users access Facebook on a mobile device • Average person spends 55 minutes on Facebook • 23 of those minutes are spent in the news feed • 1 of every 5 page views in the United States is on Facebook #FVSM
  • 23. Why is Facebook such a powerful network? #FVSM
  • 24. #FVSM
  • 25. #FVSM
  • 26. #FVSM
  • 27. #FVSM
  • 28. #FVSM
  • 29. #FVSM
  • 30. #FVSM
  • 31. #FVSM
  • 32. 14% will trust what you say about your business. 80% will trust what someone else says about your business. #FVSM
  • 33. Does every Facebook post get seen by every fan of your Facebook Page? #FVSM
  • 34. #FVSM
  • 35. #FVSM
  • 36. WHAT IS THE BEST TYPE OF CONTENT? #FVSM
  • 37. CONTENT IS KING BUT CONTEXT IS QUEEN AND SHE RULES THE ROOST! #FVSM
  • 38. Find the sweet spot between engagement and sales.
  • 39. #FVSM
  • 40. CREATING YOUR SOCIAL STRATEGY #FVSM
  • 41. #FVSM
  • 42. Social Strategy 101 1. Why do you want to be on social media? 2. Who is your ideal audience? 3. What does your audience care about? 4. Where are they hanging out online? 5. What are you going to talk about? 6. What are your goals and objectives? 7. Measure, adjust and repeat. #FVSM
  • 43. 7 FACEBOOK STRATEGIES TO HELP GROW YOUR BUSINESS #FVSM
  • 44. Tip #1 LINK YOUR PROFILE TO YOUR FAN PAGE #FVSM
  • 45. #FVSM
  • 46. #FVSM
  • 47. #FVSM
  • 48. #FVSM
  • 49. Start typing your Fan Page. Max 120 characters in description. #FVSM
  • 50. Tip #2 The Power Of Facebook Graph Search #FVSM
  • 51. #FVSM
  • 52. #FVSM
  • 53. #FVSM
  • 54. #FVSM
  • 55. “Interests liked by fans of “your business page”” “Pages liked by fans of “your competitors page”” “Yoga studios liked by my friends” #FVSM
  • 56. Tip #3 Remove the Auto Populated Image With Links #FVSM
  • 57. 78% of daily Canadian an US users are mobile. Source: Tech Crunch 2013 #FVSM
  • 58. 78% of daily Canadian an US users are mobile. Source: Tech Crunch 2013 #FVSM
  • 59. #FVSM
  • 60. #FVSM
  • 61. Tip #4 USE COVER PHOTOS Cover Photo Pic 851x315 pixels #FVSM
  • 62. #FVSM
  • 63. #FVSM
  • 64. Tip #5 CLEAR CALLS TO ACTIONS #FVSM
  • 65. #FVSM
  • 66. Calls to action include: LIKE WATCH COMMENT RESPOND ANSWER BELOW ENTER CLICK SUBMIT VISIT DO YOU AGREE (YES/NO) SHARE #FVSM
  • 67. Tip #6 RUN FACEBOOK CONTESTS #FVSM
  • 68. Ideas for Facebook Contests: Comment on a photo. Answer a question. Like a post. Share a post. Post on your page. Tag you in a post. #FVSM
  • 69. ContestDomination.com #FVSM
  • 70. #FVSM
  • 71. #FVSM
  • 72. #FVSM
  • 73. Tip #7 $1 Facebook Ad Trick #FVSM
  • 74. Goal: to Increase reach and engagement with current fans of your page. #FVSM
  • 75. Boost Post and Facebook Ad Manager #FVSM
  • 76. Facebook Power Editor More advanced ad design Detailed audience targeting Ad placement (desktop, mobile) Bidding (CPC, CPM, budget etc.) Save ads and campaigns #FVSM
  • 77. Facebook Power Editor (Only works in Chrome) www.facebook.com/ads/manage/powereditor/
  • 78. #FVSM
  • 79. Step 1: Download to Power editor #FVSM
  • 80. Step 2: Create Campaign #FVSM
  • 81. Step 2: Create Campaign #FVSM
  • 82. Step 2: Create Campaign Note: There is no save button. #FVSM
  • 83. Step 3: Create Ad #FVSM
  • 84. Step 3: Create Ad #FVSM
  • 85. Step 3: Create Ad #FVSM
  • 86. Step 3: Create Ad #FVSM
  • 87. Step 3: Create Ad #FVSM
  • 88. Step 3: Create Ad #FVSM
  • 89. Step 3: Create Ad #FVSM
  • 90. Step 3: Create Ad #FVSM
  • 91. Step 4: Upload Ad #FVSM
  • 92. This will help you get beyond the 4-16% engagement the average Facebook Page currently has. #FVSM
  • 93. Bonus Tip POST CONSISTENTLY Source: Buddy Media #FVSM
  • 94. SCHEDULING View in activity log #FVSM
  • 95. Focus on how do I make their life better rather than trying to interrupt them with your message. #FVSM
  • 96. It’s no longer B2B or B2C we are all in the business of P2P! #FVSM
  • 97. THANK YOU! Katt Stearns /KattStearns @KattStearns #FVSM