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Portfolio Katerina Mavroidis

Portfolio Katerina Mavroidis






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    Portfolio Katerina Mavroidis Portfolio Katerina Mavroidis Presentation Transcript

    • KATERINA XIU XIU MAVROIDIS International Brand Strategist Chameleon’s Insight •Multi-dimensional perspective •Greek-Chinese •Athens; London; Zurich; California; New Hampshire; New York; Beijing Creativity for Sustainability •Language of art •Conceptual architecture •Environmental entrepreneurship: A new concept for Athenian rooftops Inspire Empower Action •Business leadership via teamwork •Strategic planning: bridging disciplines, priorities, cultures, and goals
    • Chameleon’s Insight We are as multi-dimensional as the worlds we touch
    • Born Greek-Chinese
    • Greek
    • Chinese
    • Raised in Athens-London-Zurich Educated in California and New Hampshire Employed in New York and Beijing
    • A multi-layered perspective brings insight into human nature http://www.chameleonHI.wordpress.com
    • How does human insight help business?
    • Global Brands are the result of global people
    • What responsibilities and opportunities arise for brands given a global consciousness? Can Global Brands Survive the 21st Century? Branding and PR Networking Talk 30 January 2008, London
    • What human truths are we are bound to despite cultural, social, and technological revolutions?
    • Creativity for Sustainability
    • The language of art is about ‘anything is possible’
    • Berkeley conceptual architecture gives social relevance to form and function
    • Buildings must be judged in context…
    • A new ecological idea for Athenian rooftops…
    • Furthering sustainability’s reach – Leadership and teamwork
    • In search of positive impact - Innovative healthcare startup
    • Making a difference on a larger scale: Communication Strategy across industries
    • New York – Beijing – Shanghai – Guangzhou Beijing – Guangzhou Brand Foundations
    • Saatchi & Saatchi , New York 36 planners, 9 brands, 5 months Finance Entrepreneurship & innovation FMCG Automotive
    • Saatchi & Saatchi, New York •Timeline of Beauty Rituals from Around the World for Olay •Lucky Charms and Fruit by the Foot repackaging •Strategic Planning sources of inspiration presentation
    • To China, and not just for the numbers… New York Shenzhen 100 years… 8 million. 25 years… 12 million
    • Saatchi & Saatchi, Beijing Xploring China Pharmaceuticals Xian-Janssen Novartis Hospitality The Ritz Carlton Sustainable Development Parkview Green Retail IKEA FMCG Mengniu – Mongolian Milk Snow Beer Technology Sony Ericsson HP Online Google maps Google Adwords Finance Bank of China Internal: Saatchi & School – Beijing’s internal training program.
    • Saatchi & Saatchi, Shanghai Xploring China Delivery Service FedEx Domestic Express FMCG Reynolds Double A Retailer Starbucks White Goods Haier
    • Saatchi & Saatchi, Guangzhou Xploring China FMCG Mizone MeadJohnson Arawana Oil Ariel
    • DDB Guoan Beijing Strategy tools, and the Joint-Venture experience Luxury Citizen Apparel Kappa Bruin Technology Gateway LG Dyson Airblade Automotive FAW-VW Golf FAW-VW Finance Huaxia & Deutsche Bank ING
    • DDB Guoan Guangzhou Strategy tools, and the Joint-Venture experience Confectionary Wrigley’s •Sugus •Cool Air •Juicy Fruit •LangYi
    • KATERINA XIU XIU MAVROIDIS Katshio@gmail.com www.ChameleonHI.wordpress.com Skype: Katshio US: +1 347 475 4703 UK: +44 20 8133 6925 China: +86 138 1108 6205