1• Acorn Road is 170 metres long and,for most of its length, about 11 metreswide from front-to-front.• The street width comprises anapproximately 8.2m carriageway andtwo approximately 1.4m pavements• About 75% of Acorn Road’s surface isfor vehicles and about 25% forpedestrians.Acorn Road now• There are 29 entrances to shops andother premises, including three atfirst floor level. 14 are on the northside and 15 on the south.• There are about 34 parking spaces onAcorn Road – 17 on each side
2• Members of the Acorn Road group have undertaken several surveys of theusage of Acorn Road by shoppers, pedestrians and motorists.• There has been an independent street survey (shoppers and others)• The purpose of these surveys is to inform broad judgements about the wayAcorn Road is used with the aim of creating potential scenarios for change.How do people use and think about Acorn Road?
3What has been your main means of travel today?17 July-7 Aug 201229 Oct-20 Nov 2012Polling machine surveyWalking Cycling Car Bus MetroAll337 (35%)229 (52%)88 (9%)44 (10%)401 (42%)126 (28%)42 (4%)14 (3%)89 (9%)31 (7%)Tesco137 (31%)74 (44%)28 (6%)15 (9%)209 (47%)62 (37%)20 ((5%)2 (1%)52 (12%)15 (9%)Waitrose191 (40%)155 (56%)53 (11%)29 (11%)183 (38%)64 (23%)21 (4%)12 (5%)32 (7%)16 (6%)library 9 (29%) 7 (23%) 9 (29%) 1 (3%) 5 (16%)
7• Vehicle use of Acorn Road, the general flow of movement is east to west.• 79% of traffic was observed to enter and leave Acorn Road within a 10 minuteperiod, suggesting significant use for through movement.• Total movements were 5.5 vehicles per minute, about one every ten seconds.Traffic survey
12• Most people come wholly on foot (56%), with 30% arriving by car/van• Total spend is much higher among walkers than car/van users because trips aremuch more frequent.• Most important is reduction in traffic, better conditions for pedestrians, betterdisabled access, environmental improvements and sufficient parking withinwalking distance .Street survey: key findingsTrader survey summary• Most important is sufficient provision of parking within walking distance, moreevents to raise awareness of Acorn Road, better marketing of Acorn Road as ashopping area and environmental improvements to encourage visitorsTraffic survey: summary• 79% of car movements through Acorn Road were within the same time periodsuggesting significant use of Acorn Road for through movement.• Total movements equate to about 5.5 vehicles ‘through’ Acorn Road perminute, or about one every ten seconds.
13• Acorn Road’s centrality sustains mixed use, with vehicles using it both for localaccess and through traffic• Acorn Road shops serve both a local walkable catchment and a wider visitorgroup including more car-dependent people. The latter tend to be higherspenders-per-trip but the former are the more frequent and numerous visitors.• People want both a better pedestrian environment – less traffic, more pavementspace – and better car parking.• Survey suggests that car-based custom accounts for 26% of spend and 75% ofstreet space. Walking-based custom is 65% of spend and 25% of street space.• Traders and street users have different priorities. Who is “the customer” forAcorn Road improvement?Conclusions
14Acorn Road: The Future• Become a truly outstanding public space• Improve the pedestrian experience• Reallocate space on the street so it may better serve the needs andinterests of pedestrians and other slow-moving users• Increase the multi-functionality of the space