Your SlideShare is downloading. ×
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Learning Objectives: • Gain an overview of the exam. • Begin to understand what youth collective identity means.
  • 2. Big Questions • How are teenagers and young people in the media portrayed? Find egs online, tv, film, advertising, music videos • Are these portrayals accurate? • How does the intended audience influence the messages sent about youth in the media? • How do young people create their own representations? How are these different to those created and aimed at adults?
  • 3. Starter Discussion • Who is your favourite young person in the media? (real or fictional) • Why do you like them?
  • 4. Hebdige (1979) • Studied sub- cultures in 1970s. • Subcultures allow youth to express opposition to society and challenge hegemony. • Style is key aspect of subculture – attempt to resist hegemony. • Representations tend to be limited: Youth as fun or youth as trouble.
  • 5. Who are you? Fashion: Clothing, hairstyle Music, art Lifestyle/ practices Subculture Opposition/ resistance To dominant culture counterculture Dialect/ slang Place, gender, class, race Who aren’t you?
  • 6. Subculture • • • • • Bands Writers Magazines Artists Fashion What subculture are you? What social groups are you a part of? • These groups have a ‘collective identity’.
  • 7. Article on pop tribes: 010/feb/25/emo-pop-tribes-modspunks
  • 8. Jacques Lacan • Mirror stage – child begins to develop their identity – recognise themselves in a mirror at around 6 months, helps to develop sense of self. Just like the recognition of the mirror, images on screen offer: • Identification • Aspiration • What are potential issues with this?
  • 9. A Brief History of the Teenager
  • 10. 1945-60: Birth of the Teen • 1940s – WWII = demand for labour = young people with disposable income • Economic potential is obvious – market of the future • But also the first negative stereotypes • Youth simultaneously represented “a prosperous and liberated future” and “a culture of moral decline” • First sign of adult culture’s dichotomous image of teenagers • Film example: ‘The Wild One’
  • 11. Generation gap • Hegemony = a dominant social group keeps an oppressed group in their subservient position by making them feel this position is ‘normal’ or desirable. • Adult mainstream exploited the image of the ‘rebel teen’ • Sold to teenagers as aspiration • Sold to adults as a fear
  • 12. James Dean – an accurate portrayal of youth? • First celebrity to capture the dissonance of youth; • ‘Rebel Without A Cause’ – lots of delinquent behaviour. Conforms to adult fears. • But: Dean’s character isn’t a ‘bad boy’ – confused, sensitive, frustrated… and very handsome. • ‘Live fast, die young’ = the start of adults fetishising youth?
  • 13. Each pair will be assigned a decade. You need to use the internet to complete your row of this chart: Decade 1950s 1960s 1970s 1980s 1990s 2000s Movement (s) Films Event Media
  • 14. • Select a media representation of youth of your choice. Choose some images and paste. • Research and give examples of the positive and negative audience reactions and interpretations to this media representation. Variety of sources. Remember Lacan and Hedige – What did they say?