Your Smoothie CafeL.OTo understand how to marketyour product and café. Startplanning the design ideas.
ur Smoothie CafeThere’s a gap in the market for a smoothie café in Chelmsford.You have been hired to come up with:• ideas for your café• record a radio advert
First some research-Type answers next to the questions• Who will go to your café? What kinds of people, agesetc. Answer here: Any age.• What will your café be called? Come up with threename ideas and ask everyone in the class which theyprefer. Best smooties in town, Mr. maker• What will your cafe’s unique selling point (USP) be?Perhaps unusual flavours, deliveries, an interestingtheme? Games, unusual flavours.
Your café is now ready to open.We need to let people know about your fab new café. So now weneed to advertise; on the radio and in newspapers andmagazines. First the radio advert:Alka Seltzeryou can come up with a catchy tuneRadio Jingle exampleor just speak with some background musicFright Night
My wordsCome down to Mr.Maker we have the bestsSpiderman smoothie in town. In Galleywood.
Writing your radio advert• Will it have music? If so, what song?• What will you say, what information do youthink is important to get across in about 30seconds?
Radio advert script planYou will need a script to read out, you will need to practise quite a lot before you play record. Insert script here.
Designing your advert• On paint or fireworks you will be designingyour café advert to tell the world your café isnew and awesome and to persuade everyoneto come.