Your SlideShare is downloading. ×
Independent versus mainstream film
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Independent versus mainstream film

3,840
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
3,840
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
70
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. KEY FOCUS: BRITISH AND AMERICAN FILM
  • 2. “I’VE JUST SEEN AN INDEPENDENT FILM”
  • 3. •MAKES YOU THINK – The Selfish Giant, Locke (more later) •MAKES YOU ASK QUESTIONS •IS ASSOCIATED WITH CRITICAL SUCCESS •FILM MORE AS ART AND CULTURAL EXPRESSION
  • 4. ”I’VE JUST SEEN A MAINSTREAM FILM” “I’VE JUST SEEN MY BANK ACCOUNT”
  • 5. •MAKES YOU LAUGH •MAKES YOU CRY •IS ASSOCIATED WITH COMMERCIAL SUCCESS – Gravity (Clooney) •FILM AS ESCAPIST ENTERTAINMENT
  • 6. MASS AUDIENCES CONSUME PRIMARILY ‘MAINSTREAM’ FILM: WHY?
  • 7. •DISTRIBUTION LED INDUSTRY – MAINSTREAM FILMS ATTRACT SIGNIFICANT ADVERTISING BUDGETS •HISTORICALLY AND COMMERCIALLY THE FILM INDUSTRY IS CONTROLLED BY HOLLYWOOD AND ‘THE BIG SIX’ WHO PRODUCE MAINSTREAM FILMS FOR MASS AUDIENCES •FILM IS AN INDUSTRY, A BUSINESS •ENTERTAINING, MAINSTREAM FILMS MAKE MONEY,
  • 8. •HAS SATURATED CROSS MEDIA ADVERTING CAMPAIGNS – GRAVITY OPENS IN THE UK TODAY – WHO IS GOING TO SEE IT? •IS SHOWN AT MULTIPLEX CINEMAS THAT DOMINATE UK FILM EXHIBITION •HAS FILM STARS IN THAT YOU WANT TO GO AND SEE •HAS HIGHER PRODUCTION VALUES AND IS MORE ENTERTAINING AND TARGETS YOUTH AUDIENCES
  • 9. •2006 Action Adventure •Distributed by MGM/Columbia Pictures (Sony) •Starring Daniel Craig, Eva Green, Judi Dench What makes it mainstream?
  • 10. •HIGH PRODUCTION VALUES e.g. multiple camera technology •SATURATED DISTRIBUTION BY A MAJOR STUDIO – SONY •STAR MARKETING, BRAND/FRANCHISE FAMILIARITY (23rd Bond Film) •SAFE GENRE (ACTION) – SFX/CHASE SCENES/EXPLOSIONS.... •KEY FOCUS ON ENTERTAINMENT VALUES •MAINSTREAM, TRADITIONAL REPRESENTATIONS, plus CULTURAL STEREOTYPING •SIMPLISTIC, PREDICTABLE SINGLE STRANDED NARRATIVE – MORE LIKELY TO FOLLOW A CLASSIC THREE ACT STRUCTURE •NARRATIVE RESOLUTION , PROPP’S THEORIES CAN OFTEN APPLY •GLOSSY MISE-EN-SCENE, STUDIO and LOCATION SHOOTING •COMMERCIAL SUCCESS
  • 11. •LIMITED DISTRIBUTION •IS RARELY SHOWN AT MULTIPLEX CINEMAS (YOU HAVE TO LOOK FOR IT) •TENDS TO HAVE LIMITED STAR MARKETING AND LOWER PRODUCTION VALUES •TENDS TO TARGET STEREOTYPICALLY AN OLDER TARGET AUDIENCE
  • 12. •GENRE: SOCIAL REALISM (Mexico/Spanish production) • 2010: Directed by Alejandro Inarritu (Amores Perros,/Babel....) •CRITICAL SUCCESS – Best Foreign Language Film (2011 Oscars) •WINNER OF JURY PRIZE AT CANNES FILM FESTIVAL •2010 BAFTA – BEST BRITISH FILM •INDEPENDENT DISTRIBUTION – Focus , later Universal) What makes it Independent ? (2.54 – 8)
  • 13. •No non diegetic sound, frequent periods of silence •Documentary feel – use of hand held camera •Complex narrative – audience are not being ‘led by the hand’ •Explores difficult narrative themes – Cancer •Goes against convention – needle penetration scenes •Unusual in style and content – camerawork/mise-en-scene... •Surprising commercial success (normally only critical) •Set in unfamiliar location for many American/British audiences •Limited UK Release
  • 14. •LOW PRODUCTION VALUES, LIMITED DISTRIBUTION •LIMITED STAR MARKETING •REALIST GENRES, LESS ESCAPIST REPRESENTATIONS •CRITICAL SUCCESS, LIMITED COMMERCIAL SUCCESS •INTENDED TO CHALLENGE, PROVOKE, INFORM AND EDUCATE •EXPLORATION OF NARRATIVE THEMES, OFTEN OPEN ENDED •ON LOCATION SHOOTING •NICHE, OLDER, MORE EDUCATED TARGET AUDIENCE •DE-SATURATED COLOUR PALETTE, NATURAL LIGHTING, OFTEN A MORE GRAINY MISE-EN-SCENE, MORE DIEGETIC SOUND •LESS ENTERTAINMENT VALUES