corporate
eb2.0
enterprise blogs
Liz DiTucci
enterprise wikis
Katrina Gosek
enterprise social networks
Alan Belniak

using
social media
to create
collaboration
inside your
business

1.0
orporate web

html static
websites
mail
messaging
search +
instant
browse
corporate
content
web
ortals
forums

knowledge
1.0

nowledge2.0

business2.0
goals
capture + ARCHIVE critical info
share expertise faster
scalable knowledge base
> obtain, negotiate + agree quickly
> make info easier to find

to be true?
oo good

advice

enterprise blogs
Liz DiTucci
enterprise wikis
Katrina Gosek
enterprise social networks
Alan Belniak

enterprise blogs
Liz DiTucci

Internal blogs
• Easy to deploy and operate
• Two way communication
• Proprietary info
• Learn, get feet wet
• Ease into external blogging

case study
enterprise blogs

entrepirse wiikis
Katrina Gosek

entrepirse wiikis
Katrina Gosek

enterprise wikis
Katrina Gosek

enterprise wikis
What are they?
Collection of web
pages, designed to enable
anyone with access to
modify content using simple
html editors.
How are they used?
Collaboration and
documentation.

groupmemory
1. simplified
collaboration
2. aggregator of
related info
3. accuracy through
peer review
4. every page
revision is saved
5. roll-back changes
with a click

case study
enterprise wikis

imprisoned
information

archiving knowledge
“let’s hope <name> doesn’t
get hit by a bus.”

We needed a
better
information transfer process
and
knowledge storage tool

90 day pilot
pbwiki

1. WYSIWYG Editor – no
markup language
2. Named users and single
Marketing Workspace
signon
3. Ability to access
outside office network
4. Full-test search,
including attachments
5. Email, rss integration
6. Tagging for dynamic
organization
7. Free – low stakes

essons
1. Seeing documentation
benefits
2. Transforming culture,
slowly
3. Tracking work done
4. Contributing regularly
5. Spreading word and
motivation to other
teams

enterprise social networks
Alan Belniak

enterprise social networks
What are they?
community
people
shared
interests
Why are they used?
group thought
collaboration
exposure to new issues
crowd-sourcing
knowledge sharing
locating in-house
experts

source:
http://www.google.com/url?sa=t&source=web&ct=res&cd=1&url=http%3A%2F%2Fwww.nexusecm.com%2FPresentations%2FssLINK%2FWCMSP_001657&ei=Qf3TSe6TKeHelQfa09jcDA&usg=AF
QjCNE_rYR84bXBGb55FPdotIJ-yQNkgw&sig2=BicstPS-_AcGIV1wqC_psw

enterprise social network providers

case study
enterprise social network

enterprise social network case study

essons
1. Understand the
objectives
2. Determine evaluation
criteria for potential
solutions (spend lots
of time here!)
3. Consider adoption rate
carefully
4. Think big, start small,
scale fast
quotation credit: Mats Lederhausen, managing director of McDonald's Ventures; http://www.entrepreneur.com/tradejournals/article/152641350.html

what are
FORCES
1. Low risk
2. Low cost
working
3. General desire to
connect among
certain subset
for you
4. Need to drive down
costs, yet workload
remains

there are
FORCES
1. Lack of understanding
how 2.0 tools work
working
2. Lack of content for
pre-seeding
3. Adoption anxiety and
burden and inertia
4. Focus is on risks and
you
cultural
incompatibilities

recipe for
success
1. Make open and easy to use
2. Base design on corporate
brand
3. Expose connections
4. Link to e-mail
5. Identify the right
content
6. Focus on people
7. Provide initial structure
8. Lead by example –
practice what you preach

corporate
eb2.0
La Fin