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The Value of Online Marketing
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The Value of Online Marketing

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A presentation I did for senior level managers at Kaleidoscope, a strategic design firm. In it, I summarize small business cases and studies that analyze the business results of online marketing. It …

A presentation I did for senior level managers at Kaleidoscope, a strategic design firm. In it, I summarize small business cases and studies that analyze the business results of online marketing. It persuaded them that online marketing can increase profit if done well.

Published in: Marketing

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Transcript

  • 1. KALEIDOSCOPE Online Marketing Presentation
  • 2. SMALL BUSINESS CASES Business to Business Online Marketing
  • 3. TRIUMVIRATE ENVIRONMENTAL
  • 4. TRIUMVIRATE ENVIRONMENTAL
  • 5. TRIUMVIRATE ENVIRONMENTAL
  • 6. TRIUMVIRATE SUMMARY • Results: • $1.2 million in revenue in 3 years • Why: search engine optimization, company blogs, Linkedin • Costs: • Marketing staff of 2 • Current interns
  • 7. ECHO PARTNERS
  • 8. ECHO PARTNERS SUMMARY • Results: • • • • Online leads within a few months Increased website traffic Referral traffic from competitor’s blog Why: Integrated system of Search Engine Optimization, Social Media, & Blog • Costs: • Marketing staff of 1- the business owner • Time
  • 9. STUDY FINDINGS Business to Business Online Marketing
  • 10. KEY HUBSPOT STUDY FINDINGS • Avg. Online Marketing Costs= $135/sales lead • Avg. Offline Marketing Costs= $346/sales lead • 54% increased online marketing budget b/c past success • 25% say blogging is crucial for business
  • 11. KEY HUBSPOT STUDY FINDINGS Sample: 150+ companies using Hubspot
  • 12. KEY OPTIFY STUDY FINDINGS • Google leads to 36% of website visits. • Social media: less than 5% of website traffic & sales leads • Linkedin-most page views, Twitter- most sales leads • Companies invested in social media had healthy returns • Email: High engagement, higher sales than other mediums.
  • 13. SUMMARY