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Regulatory Environment Mobile Active08 Presentation
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Regulatory Environment Mobile Active08 Presentation



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  • 1. Mobile Phones and the regulatory environment Russell Southwood Balancing Act
  • 2. How it all started !The strange case of the radical magazine
  • 3. Mobile phones as media North Africa: Most used info sources (%) - daily Country TV Radio Internet Newspapers SMS Algeria 71.8 24.7 9 35.5 6.9 Egypt 76.2 31 5 12.7 0.8 Morocco 85 36.8 14.8 12.3 3.3 Tunisia 81 39 2 7 3 Source: African Broadcast and Film Markets
  • 4. Attitude of Africa!s mobile players ! Interested in Mobile Active ideas- Volume discounts and CSR brownie points ! Voice as the focus of the business - content harder to understand (Data as 10% of revenues?) ! Current content: “Translated” ideas and some local successes ! We own the subscribers so we need to control their experience
  • 5. Media - regulatory fault lines !Access to market !Access for ideas !Ownership and control
  • 6. Access to market ! Walled gardens vs Open Access ! Proprietary platforms vs open platforms. Different platforms for different operators? ! Cost of entry? ! M-Pesa example
  • 7. Access for ideas ! Unpopular or dangerous ideas - Safaricom and Kenya post-election ! Freedom of expression - who defends or enforces? ! Link to other media - response mechanisms and public service slots ! Concessionary pricing for messages of this type
  • 8. Ownership and control !Process of dealing with mobile operators - platform operators !Kenya vs South Africa vs Other African countries !Distributors or vertically integrated content operators (TV or mobile companies?)
  • 9. The next frontier: Mobile Internet? !Nigeria: One carrier 800,000 high-end phones. 20,000 Blackberries !Kenya: 3 million GPRS/EDGE phones !All the same issues?