Mobile Phones and the
      regulatory environment



       Russell Southwood
          Balancing Act
http://www.balancin...
How it all started

!The strange case of the radical
 magazine
Mobile phones as media
North Africa: Most used info sources (%) - daily

Country           TV           Radio          Int...
Attitude of Africa!s mobile players

! Interested in Mobile Active ideas- Volume
  discounts and CSR brownie points
! Voic...
Media - regulatory fault lines

!Access to market
!Access for ideas
!Ownership and control
Access to market


! Walled gardens vs Open Access
! Proprietary platforms vs open platforms.
  Different platforms for di...
Access for ideas

! Unpopular or dangerous ideas - Safaricom
  and Kenya post-election
! Freedom of expression - who defen...
Ownership and control

!Process of dealing with mobile operators
 - platform operators
!Kenya vs South Africa vs Other Afr...
The next frontier: Mobile Internet?

!Nigeria: One carrier 800,000 high-end
 phones. 20,000 Blackberries
!Kenya: 3 million...
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Regulatory Environment Mobile Active08 Presentation

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Transcript of "Regulatory Environment Mobile Active08 Presentation"

  1. 1. Mobile Phones and the regulatory environment Russell Southwood Balancing Act http://www.balancingact-africa.com http://www.afridigital.net
  2. 2. How it all started !The strange case of the radical magazine
  3. 3. Mobile phones as media North Africa: Most used info sources (%) - daily Country TV Radio Internet Newspapers SMS Algeria 71.8 24.7 9 35.5 6.9 Egypt 76.2 31 5 12.7 0.8 Morocco 85 36.8 14.8 12.3 3.3 Tunisia 81 39 2 7 3 Source: African Broadcast and Film Markets
  4. 4. Attitude of Africa!s mobile players ! Interested in Mobile Active ideas- Volume discounts and CSR brownie points ! Voice as the focus of the business - content harder to understand (Data as 10% of revenues?) ! Current content: “Translated” ideas and some local successes ! We own the subscribers so we need to control their experience
  5. 5. Media - regulatory fault lines !Access to market !Access for ideas !Ownership and control
  6. 6. Access to market ! Walled gardens vs Open Access ! Proprietary platforms vs open platforms. Different platforms for different operators? ! Cost of entry? ! M-Pesa example
  7. 7. Access for ideas ! Unpopular or dangerous ideas - Safaricom and Kenya post-election ! Freedom of expression - who defends or enforces? ! Link to other media - response mechanisms and public service slots ! Concessionary pricing for messages of this type
  8. 8. Ownership and control !Process of dealing with mobile operators - platform operators !Kenya vs South Africa vs Other African countries !Distributors or vertically integrated content operators (TV or mobile companies?)
  9. 9. The next frontier: Mobile Internet? !Nigeria: One carrier 800,000 high-end phones. 20,000 Blackberries !Kenya: 3 million GPRS/EDGE phones !All the same issues?

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